As we age, our skin undergoes a number of changes.
Collagen production slows down, leading to wrinkles and loss of firmness.
The skin barrier weakens, making it more susceptible to dryness and irritation—especially in dry climates and in winter.
This is where serums come in, offering a potent boost of targeted ingredients to address these concerns—allowing your skin to become as radiant as you are!
But what exactly are serums, and why are women over 50 raving about them?
Let's delve into the science behind these powerful skincare products, while also acknowledging that not all serums are created equal.
Serums are lightweight, concentrated skincare products that contain a high percentage of active ingredients—often much more than moisturizers or creams.
They contain more active ingredients because they have a minimal amount of water (usually less than 10%) and practically no fillers or additives. This concentrated formula allows serums to penetrate deeper into the skin's layers, delivering a targeted dose of active ingredients to address specific concerns like wrinkles, hyperpigmentation, or dryness.
While serums hold immense potential, it's important to remember that not all are created equal.
Some may contain harsh ingredients that irritate mature, sensitive, skin. Other serums don’t offer a balanced formula that combines potent ingredients that soothe, heal, and hydrate.
Some are simply less potent, or tackle less areas.
It's also important to avoid falling prey to marketing campaigns that focus on "anti-aging" narratives.
These campaigns can negatively affect self-image by implying that aging is something to be "fought" against. And airbrushed models are just that—airbrushed models.
Great serums create great results for your skin, but they certainly won’t give you that airbrushed look where everything becomes a bit soft and fuzzy around the edges!
Look for 360-degree solutions that boost your skin's natural plumping and hydrating mechanisms (our bodies are amazing!). These solutions will leave you with a progressively more radiant and refreshed appearance.
Pampered from within. Flaunting it on the outside!
Certain ingredients in serums can trigger irritation, especially for mature skin, which tends to be thinner and more delicate.
Common culprits include:
Fragrances: These can be highly irritating and disrupt the skin's natural balance.
Alcohol: While some alcohols like cetyl alcohol can be beneficial, others like denatured alcohol can be drying and cause irritation.
Harsh exfoliating acids: While AHAs and BHAs offer exfoliation benefits, excessively high concentrations or improper use can lead to irritation in mature skin.
Parabens: While the research is ongoing and inconclusive, some individuals might choose to avoid parabens due to potential concerns regarding endocrine disruption (but in something like mascara where the amounts are so small and it barely comes in contact with your skin, it’s fine).
Sulfates (SLS/SLES): While not considered directly harmful, some individuals experience dryness or irritation from sulfates, which are primarily used for foaming purposes.
Formaldehyde and formaldehyde-releasing preservatives: These can be irritating to the skin and some individuals might prefer to avoid them due to potential health concerns. Note that the label might say “formaldehyde free” if it’s simply ingredients that release formaldehyde, so do your due diligence!
While some of those ingredients, in small amounts, won’t hurt, it’s sometimes best just to stay away from them.
When looking for a serum that works for you, follow the science.
First of all, ensure the serum doesn’t contain any of the harsh ingredients listed above.
Secondly, check the ingredients.
Is there scientific evidence to support their effectiveness? Yes, that means a bit of research on your part, but it’s important not to throw money away on something that’s just clever marketing and nothing else!
It's also important to note that not all ingredients work for everyone, and patch testing is crucial before incorporating any new serum into your routine.
So, that’s the boring, but useful stuff, now let’s look at a formula that works!
Your wait is over.
Be a rebel.
Don’t allow the sun, pollution, and toxins to bully your mature skin.
Because now you have a protector!
We’ve crafted a feather-light hydrating serum for our lovely mature queens.
One that’s multi-level, and with a delightfully perfect mix of hydrators, humectants and emollients.
But we didn’t stop there. We equipped this formula to reinforce and strengthen your skin’s own ability to heal. For a you that looks more glowing, more nourished, and more well-taken-care-of with the years.
Now, whether you go with our formula or someone else's, this is a quick way to familiarize yourself with some serum ingredients that do work.
Here's a closer look at what they are and their benefits:
But we didn’t stop there. We equipped this formula to reinforce and strengthen your skin’s own ability to heal. For a you that looks more glowing, more nourished, and more well-taken-care-of with the years.
Now, whether you go with our formula or someone else's, this is a quick way to familiarize yourself with some serum ingredients that do work.
Here's a closer look at what they are and their benefits:
Aqua (Water): The base of the formula, water hydrates and plumps the skin, but it’s only a very small percentage of the product.
Glycerin: This humectant attracts and retains moisture, leaving the skin feeling soft and supple. Studies have shown it’s extremely powerful, but should be used diluted and in small amounts.
Butylene Glycol: Another humectant that helps draw and retain moisture in the skin.
Propylene Glycol: This humectant also helps with skin penetration and keeps the formula from drying out.
Pentylene Glycol: A humectant and penetration enhancer, it helps deliver the active ingredients deeper into the skin.
Betaine: This natural ingredient soothes and calms the skin, reducing irritation and discomfort. It has anti-inflammatory properties.
Sodium Hyaluronate: A smaller form of hyaluronic acid, it penetrates deeper into the skin layers, providing intense hydration; plumping the skin. It might also help fight skin inflammation such as rosacea.
Hydrolyzed Sodium Hyaluronate: Even smaller than sodium hyaluronate, it penetrates even deeper for maximum hydration.
Glyceryl Glucoside: This natural humectant is gentle even on sensitive skin and helps retain moisture.
Hydroxyacetophenone: A gentle preservative that also has antioxidant properties.
Caprylhydroxamic Acid: Another mild preservative that works synergistically with Hydroxyacetophenone.
Phenoxyethanol: A common preservative, used at a safe and effective concentration.
Aloe Barbadensis (Aloe Vera) Leaf Extract: Soothes and calms irritated skin, plus helps with moisture and possibly improves collagen production. Helps with the prevention and treatment of wounds.
Glyceryl Caprylate: A light emollient that helps the formula feel smooth and non-greasy.
Glucose: A natural humectant that helps attract and retain moisture.
Ethylhexylglycerin: A humectant and also helps with product stability.
Cynanchum Atratum (Bai Wei) Extract: This botanical extract may help improve skin elasticity and firmness. Might reduce inflammation and dermatitis as well as the production of melatonin.
Helichrysum Italicum (Italian Strawflower) Extract: This extract has anti-inflammatory and antioxidant properties, potentially improving skin health.
This carefully chosen combination of ingredients works synergistically to:
Deeply hydrate and plump the skin
Reduce the appearance of fine lines and wrinkles
Improve skin elasticity and firmness
Soothe and calm irritated skin
Minimize the appearance of hyperpigmentation
To maximize the benefits of your serum, follow these tips:
Apply serums to clean, dry skin. This allows for better absorption of the ingredients.
Use a pea-sized amount and massage it gently onto your face and neck. Avoid the delicate eye area.
Follow with a moisturizer to lock in the hydration and benefits of the serum.
The K-beauty trend of layering multiple serums can be effective, but it's crucial to do your research and choose serums with compatible ingredients.
Avoid layering too many products at once, as this can potentially irritate the skin.
It's best to start with one or two serums and gradually introduce new ones, observing the effect as you go.
As we've seen, serums offer a potent and targeted approach to addressing the unique needs of mature skin. By understanding the science behind serums, choosing the right ingredients, and applying them correctly, you can harness their power to achieve a healthy, radiant complexion.
Remember, healthy, beautiful skin is ageless. Embrace your natural beauty and focus on enhancing your skin's health with pro-age practices.
Breast cancer is not something that happens to you, but to other people.
At least that was more or less what Tanya Louise was thinking as she didn’t have big breasts. So it just didn’t concern her. Until she found a lump.
Tanya didn’t just have to face breast cancer once, but twice.
She survived it. Twice.
Along the way she had to undergo excruciating treatment that made her hair fall out, she had a double mastectomy and reconstruction, her skin became dry, and she gained weight. At some point she stopped feeling like herself.
Yet, she didn’t lose hope. Her spirit wasn’t crushed.
Perhaps because a nurse told her up front when she mentioned a bad story about breast cancer, “That’s her story. Not yours.”
You have to stay positive. And if Tanya Louise can do so, then we can, too. Most of us have something to be grateful for, even if we’re undergoing a challenge (or ten) at present.
We’ve interviewed Tanya to learn from her journey and inspire other Queens to go on, even when the going gets tough—there’s gold when you overcome the challenges you face.
Facing breast cancer and chemo, not to mention surgery, twice and on top of it having to go through a divorce must have been a grueling journey, and yet Tanya made it through and is with us here today!
Most people are aware that people undergoing chemotherapy lose their hair. Perhaps, what they don’t realize is that it’s not just the hair on their head, but all hair, including their eyelashes and eyebrows. And it doesn’t stop there.
Women who undergo chemo face lots of other challenges, too.
As Tanya Louise says, “I lost my hair and my confidence. Not to mention the drying and aging effect the chemotherapy had on my skin. [..] I felt ill, old, bald, bloated from steroids, and unattractive.”
On top of it, her husband decided to leave her.
And then the cancer came back some time later.
Imagine waking up and feeling older than your years—your skin and body has aged from chemo and other treatments—yet you need to stay positive and continue to face the battle to win the war.
It’s Chemo Warriors like Tanya Louise that inspire the rest of us to go on, no matter what challenges we’re facing.
For most people, having to have a double mastectomy and reconstructive surgery would be hard.
Tanya Louise faced this, as well as needing more surgery due to the cancer coming back and the breasts ending up lopsided and needing reconstruction.
Yet, this isn’t what got to her the most. “Losing my hair was terrible for me. I've always had long hair—ever since I was a child. I felt I'd lost my femininity and identity. I [also] hate the weight gain from medication. When I look in the mirror it's not me I see anymore.”
This is one of the reasons why at Prime Prometics we are so passionate about offering products that promote hair growth and are gentle on the skin and hair follicles. The last thing your body needs after undergoing chemo is harsh chemicals.
Survivors and Queens who face life head on every day are what inspires us and why we make the products we do. In turn, we hope our products inspire you.
Tanya has slowly started to come back to herself and is embracing her beauty again—finding her femininity and herself.
She’s been using Prime Prometics’ products for a little while now and, if you ask us, she’s looking beautiful.
“[I like] that [Prime Prometics]” is aimed at and cares about cancer survivors. [The products have been] researched. I feel like [you] know which areas to target.”
Tanya has been trying different Prime products and found her two favorites!
“I have been using the Cleanser, PrimeLash Serum, Mascara, Eyeliner, and PrimeWand Pigment. [...] My favorite two products, which I use daily, are the eyeliner and pigment wand. The eyeliner is easy to apply and glides on, making it easy to create a winged effect. It is also lasting. The pigment, again, is easy to use and handy to use as eye color, blush or lipstick. It has a soft glowy effect and feels moisturizing, particularly when used as a lipstick.”
Gentle, every day cleanser that deeply hydrates.
Helps stimulate better eyelash growth with four types of peptides.
Serum-base mascara to support sparse, thinning lashes, keeping them supple & glossy.
Add back the blooming glow of radiant health. Your flush of happiness, even when you’re down.
One of the reasons we make our makeup so smooth is because as we age, or if we undergo chemo, our skin loses some of its elasticity and wrinkles are formed.
When applying makeup, you shouldn’t “get stuck.” It should be easy to apply make-up no matter your skin type. Make-up is there to make you feel good, not to make you frustrated!
And the moisturizing effect? It’s a given, isn’t it? Whatever you put on your skin should help moisturize it, not dehydrate it! Sadly, not all make-up brands agree.
We are inspired by the Silver Queens and Chemo Warriors who form part of our community.
The products are made for them and that’s why we are so happy when we get feedback like this from someone like Tanya Louise. If someone as amazing as her likes our products, then we’ve gotten something right!
Beyond whatever we've all been through, we are women. And we deserve to feel like women, too. That’s why we love what we do with Prime.
We all face challenges, and we only become stronger if we learn from those who have walked before us. This is what Tanya Louise has to say to other women facing cancer.
“Try [to] stay positive.We all hear the bad news stories, but as a nurse said to me when I was first diagnosed, “That's not your story—that's hers.” Everybody is different. Talk to people. I would especially recommend visiting Maggie's if your hospital has one.”
Those are words spoken by a true Queen. If Tanya Louise can stay positive, so can you. She’s beaten cancer twice and is now a radiant beacon of hope for others.
We are grateful for Tanya sharing her story and her reminder for us all to embrace the positive. It’s stories like this that make us all go on, believe, and conquer!
Ever heard that “life is over” once you reach a certain age?
Have you considered that life is, in fact, just starting?
In my twenties I was living in Hollywood and was still at college at the ripe age of 27. So was my best friend.
My best friend kept saying “it’s too late, we’re too old,” to the point where I picked up some book by Marianne Williamson for women over 50 to hand to her to show her that life was, indeed, not over. It was only just beginning—and it would get even better after 50!
Whether you decide to date, set up a company, or travel round the world, chances are you’ll handle it better at 60 than at 20.
Yet, people keep buying into this idea that younger is better and that “certain things are for certain ages.”
That’s not true. Some people live their best years after 50…others after 70!
And thinking being younger is better might even harm your health as you grow older—one study found it shaved years off your life!
I kid you not—people with a bad attitude towards aging appear to live shorter lives! 7.5 years less, to be exact! Plus, their attitude seemed to affect their overall health and capabilities—everything from cardiovascular health to memory got worse if they had a negative attitude towards aging.
So why are beauty companies and many other brands still pushing for anti-aging instead of pro-aging?
It’s time to change that.
Join me in the revolution.
According to AARP, those aged 50+ represent only 15 percent of adults in online media images and are seven times more likely than younger adults to be portrayed negatively.
And yet…people 55+ control 70% of all personal wealth in the US!
The stereotypes for aging range from people wearing distasteful clothes to being “stuffy.” Ever heard stuff like:
“Older women wear frumpy clothes.”
“Older women let themselves go.”
“As we age, our mind deteriorates.”
“Older women look like wrinkled prunes.”
“As we age, our body becomes weaker.”
“We become useless as we grow older.”
“Once you hit retirement, you’ll lose your purpose.”
“Old people are ugly.”
Yes, our bodies change as we age but older people have more wisdom, money, and free time than many in the younger generations.
That’s right—you’re at the top now, not the bottom.
The people who are at the top of their game later in life don’t pretend to be young.
They might very well be youthful and partake in practices that keep them, so to speak, looking and feeling young, but they aren’t aiming to be 20.
After all, it’s their experience that’s taken them to the heights where they are today—all the good and bad stuff has been transformed into life lessons that now help elevate their lives.
Unfortunately, a lot of people don’t feel that way. They are still wanting to be 20 as they fear old age.
Many brands are to blame for the negative ideas we have about aging. Models are young and products are designed for them–ranging from cookware to beauty products and workout machines. So you feel you should be like those models. But no matter what you do, you won’t have the skin, the lashes, or the body of a 20-year-old when you’re 60!
Just like you don’t have the experience and wisdom of a 60-year-old when you’re 20.
It’s unrealistic.
We’re all basically competing against ourselves in a race we cannot win...because we will all age.
Thank goodness. No one wants to repeat the mistakes of their teens!
In an interview with The Drum, Margaux Revol, strategy partner at ad agency AMV BBDO, said, “‘Anti-age’ in itself is evidence enough that aging is considered the number one enemy for women—the double whammy of ageism and sexism.
The other representation we see [apart from younger women acting older women] is a few women in their late 40s or 50s used by beauty brands, but almost to prove that it’s possible to stay that youthful self, keeping up the pressure for all of us to ‘age well.’ What does that even mean? Not age at all?”
Here are some examples:
Lancôme’s Campaign for the Teint Miracle Foundation Cream:
The Campaign: Featured actress Julia Roberts digitally altered to appear younger, sparking debate about unrealistic beauty standards and the pressure to erase signs of aging.
Criticism: They went as far as to ban the ad in the UK as the results were “unrealistic.”
Image source: truthinadvertising.org
Maybelline’s Campaign for the Instant Age Rewind Eraser:
The Campaign: Featured Christy Turlington’s face airbrushed to show the results you could achieve by using the product (various patches of her skin had been altered to show what Maybelline deemed “achievable results”).
Criticism: Deemed unrealistic and there was fear it’d make women feel dissatisfied with their true selves. The ad was banned in the UK.
Image source: static-dailymakeover.stylecaster.com
Look, sometimes the shaming and blaming is taken too far in the other direction—most people want plump, hydrated, and healthy skin, which naturally reduces wrinkles and there’s nothing wrong with that.
However, wanting to stay young and avoid wrinkles altogether is another thing entirely.
There’s nothing wrong about wanting to remain youthful, what’s troubling is when people want to look like they did 20 years ago and feel bad when they can’t achieve it. And showing a photoshopped celebrity when selling a beauty product isn’t realistic—you cannot obtain that look because it’s not real.
If you like cosmetics, chances are you’re into “beautifying yourself” but it’s all about showing off your best self—not becoming someone else or shaving 10 or 20 years off.
This is what one of our Queens has to say about pro-age.
People who think they’re old and buy into the concepts of aging have more age related issues, as mentioned in the introduction. But did you know that it’s possible to change all that?
Ellen Langer famously did an experiment where she took a group of elderly men and put them in an environment that mimicked 1959—a year when they were “young and hearty.” After a few days there, biologically speaking, they were younger.
Simply feeling like they did back in the day made them feel young again, which in turn positively affected their bodily functioning. The results were astounding.
When you start seeing yourself as a person at the height of your life, instead of on a decline, things change. So don’t buy into the whole “aging is bad” propaganda.
That’s not to say some biological processes change with aging—but with self-care and a positive attitude, you can stay on top of those things. The important thing is to not buy into the crap surrounding aging.
In other words, allow yourself to feel valued and precious instead of counting wrinkles. Feel young, but don’t buy into the idea that you must look like you did a decade ago.
Being pro-age means you embrace where you’re at.
Eating well, sleeping well, exercising, staying socially active, and enhancing your beauty where you’re at now, will all make you feel great no matter your age. Stop worrying about the wrinkles and focus on making yourself feel great. Anita Roddick, the founder of Body Shop, said: “If you didn’t want to get wrinkles you should have stopped smiling years ago.”
Look at the show “Emily in Paris.” The lead is young…but her bosses are powerful women who are looking great and having fab lives in their 40s and 50s. I watch that show because it makes me feel good about myself.
Another mature queen, Suzanne, agrees with me. Women who have an appreciation for everything they’ve done and been just want to love themselves as they age.
Who are your friends following on Instagram? What brands do they use?
How do they feel after interacting with those influencers and brands? If you see them feeling good about themselves, great. If they feel bad, ask them why? And talk to them about their views on aging. How do they see themselves? Others? What would it be like if they saw aging in a positive light?
Your intelligence doesn’t disappear with your age, nor does your beauty.
Think about and celebrate what you can do and who you are. Bring your friends into the celebration!
Here are some body and age-positive influencers you can add to your feed:
Kelly Sutton—Age and attitude
Iris Apfel—More is more & less is a bore.
Joan MacDonald—I help people believe in themselves and get fit!
Aging with Ellen—Aging face/Facing age.
Helen van Winkle—Stealing yo man Since 1928 (A woman who likes to dress up in everything from bikinis to clown outfits…as you can tell from the line in her bio, she has a sense of humor!)
Grece Ghanem—All about fashion and confidence as style has no age!
Babs—The internet mom / grandma you didn’t know you needed.
Denise Castro—Just an old lady living the best of lives.
Silver Strands of Glitter—Finding joy, humor, and motivation in growing gray hair.
Anita Cragen—Leading addiction therapist.
You cannot look like you're 20. You should not look like you’re 20.
Who would believe you when you said you’re wise, have life experience, and can do all the things you now can do because you’ve been practicing them for decades, if you looked like 20?
No one.
We are a make-up and skincare brand that helps you embrace your age by using models who are actually as mature as our target market. We’re creating make-up for mature women, so it makes no sense to have young models. Or test the makeup on young women. This is make-up made for you. That’s why it works.
The ingredients we use are especially picked for mature women like you. These ingredients heal instead of harm. We don’t rewind the wheel of time, we enhance the present moment and make you feel fab about being you.
At least that’s our aim. And in turn, all the Queens in our community help us feel good about us. About the products we make. About the difference we create.
It’s a win-win situation.
To help yourself and others feel good, it’s important to look at the messaging brands and influencers (as well as the media and the people around you) are spreading.
Are they helping or hurting? Stay with brands and people who make you feel good.
If brands only show women 20 years younger than you, claim their products will make you younger somehow, show mature women in a negative light (whether being boring, losing their capabilities, or not being as “switched on” as the younger generations), or airbrush all their photos, it might be time to take a step back.
Choose brands and social media feeds that make you feel good about being you.
Choose brands who employ people like you. Choose brands who have a community like you. Choose brands that see the beauty in you. Choose movies and books that make you see the beauty in you.
That’s what I do. And guess what? I wake up smiling. (All right, the smiling might happen after coffee…)
Shop our range of healing make-up and skincare products that tackle the beauty challenges of women over 50 while preserving their unique essence. At every age.
What are the pro-age eyeliner trends of 2024? That is the question.
The answer? The fashion and beauty industries didn’t care much.
Most trends you find in magazines and at Fashion Week will show you what’s trending for people under 40.
So we took what we found, and adapted it.
Flirtatious Fifty: Doll-like lashes and lined eyes with soft, feathery brows.
Cool Tones, Especially Blue: Blue takes the spotlight in eyeliners, mascara, and eyeshadow. Cooler shades are particularly good for women with brown or black eyes. What works for women over fifty? Navy, Green, and Slate-Gray are all soft, yet make the eyes pop…and all are cool hues!
Did you know? Best-selling PrimeEyes Glide is soon to be available in five 50-friendly, true-to-life shades.
Watch out for Emerald (green) and Smoky (slate-gray).
Soft Grunge with a Modern Twist: The nineties are back (still) and with it the soft grungy look. Smudged eyeliner contributes to the aesthetic. At 40 or 50+ you might not fancy being grungy, but for some of us, we can’t wait to unleash our inner Vivienne Westwood.
Graphic Eyes: There’s a clear graphic eye trend, including a focus on asymmetrical lines with simple options like double cat eye or extended liner.
Bold Color Washes: Vivid color on the eyes is expected, promoting self-expression. Sometimes simply using bold colored eyeliner. For more mature women, more subtle colors, like a woodsy green or navy blue, might be the most effective and still make a clear statement.
Bold Eyes as a Versatile Accessory: Bold eye makeup evolves with daring graphics, vibrant liners, and even rhinestones. There’s also a trend to focus on one thing or the other. Such as just a bold lipstick, or just bold eyes and making everything else fade into the background.
A pro-age eyeliner should be infused with skin and lash-loving ingredients like hyaluronic acid and nourishing oils.
You want it to have a texture that enables it to slide easily over wrinkles, yet isn’t so runny it’s hard to create a straight line.
A pencil is best as you can smooth it out if you make a mistake. You also want it to be water-resistant, so that it’s mess-proof and you don’t have to redo your makeup every time you break a sweat or get teary-eyed.
Of course, you also want concentrated premium pigments to deliver deep, rich color that lasts all day without pulling on your lids.
Let the eyes take center stage—bold winged eyeliner, matching mascara, and soft feathery brows.
The rest of the makeup is natural-looking with a touch of blush and glossy bitten lips.
This is the perfect “flirty 50s” look—you can add some minimal earth/peachy-toned eyeshadow if you want something a little stronger for the evening.
How do you achieve this look?
Simply apply several layers of PrimeEyes Glide Kohl to the upper lash line, making sure the line gets thinner at the very edges of the line.
This look also puts the eyes in focus, but it’s less bold—it simply defines the eyes and makes them “pop.” A gorgeous look for mature eyes.
The makeup used here is pretty neutral but it adds a nice pink blush. Depending on your skin tone, that might or might not work for you. If it doesn’t, another subtle color will do the trick (peach, earthy tan).
To achieve this look for your eyes, you need to do tightlining - which means applying eyeliner to both the upper and lower waterline. In this case, eyeliner has also been applied to the upper eyelid, to create a bolder look.
PrimeLash Mascara enhances the effect.
For those sexy eyes, you might want to try a winged eyeliner that has a bit sharper “flick” at the end than in our first example.
This creates more of a “cat-like” effect.
The line is also thinner and the color softer than in our first example, making it subtle.
What’s more, a nice golden eyeshadow and sparkly lip gloss add a glamorous touch which goes hand in hand with those cat eyes.
To achieve this effect, simply apply a semi-thick layer of brown eyeliner (you’ll need more than one stroke, but make sure it doesn’t become too thick) following the contour of the top lid, but extend the eyeliner slightly beyond the outer corner of the eye in an upward “flick.”
This look requires double eyeliner, but the trick here is to apply eyeliner only to the outer corners of your eyes. For a “softer” impression than doing it all along the lash lines.
Here you apply eyeliner on both the upper and lower lash line, but you start around the middle of the eye with a very thin line that gets gradually thicker, especially on the upper eyelid.
There’s no doubt applying some eyeliner can brighten your eyes and bring out the beauty in them. If you struggle with application, here are some tips:
Got ‘em pesky hand tremors? Define small sections of your upper lash line one at a time—doing it bit by bit can be easier. It also helps if your eyeliner weighs the right amount and counters these tremors.
PrimeEyes Glide (assuming you use our fabulous eyeliner!) is buildable. It dries within 60 seconds so wait a minute in between layers to avoid smudging. Still made a mess? Use the smudger to smudge the edge and remove the “mistake.”
Feel like eyeliner is just too much but still want to bring attention to your eyes? Try dotting your lash line in between lashes. It gives the impression of thicker lashes! Compliment the look with PrimeLash Mascara.
The hype is real.
Leeanne V.
Love this mascara. I can see the improvement in the health of my lashes.
Patricia M.
Excellent - my lashes look healthier and have definitely grown longer.
Mary L.
I love the mascara, my eyelashes seem to be healthier and thicker. Starting my second tube this month. Will buy more in 3 months.
Heather M
I found this product really helps. It has helped my brows become thicker and healthier looking. I also notice the color tint has lasted longer.
Earline M
Wonderful! My brows are now all full and any patchy areas are completely filled in. I’m 74 years old.
Carla L.
I love this product (PrimeWand Pigment). It gives me a healthy glow and makes me look younger.
Judith R
I absolutely love this product. I am 81 years old and work with the public. Prime Wand is an easy and quick way to keep that healthy glow on your skin all day. No bulky makeup bag. My wand and a mirror is all I need.
The most commonly used word in our reviews is: “Love”
The second most used is --- “Heal”
The proof’s in the pudding.
Our skincare range uses more collagen-producing ingredients than other options.
But our make-up is the real star!
Prime products are multi-taskers.
They do the work of several cosmetics.
They give you fantastic instant transformations that are chic and natural.
They heal your lashes, brows, and skin -- to ensure you look better with the years.
Forget faking it till you make it.
The high you get from witnessing real, sustainable transformations - for the long run - is something regular Prime users take for granted.
Model is wearing PrimeWand Pearl (Blurring highlighter)
Model is wearing PrimeLip Gloss (Plumping gloss)
1. Prime products only land at your doorstep after taking quite a journey. Each new release is pre-launched to our focus group of mature queens.
We’ve kept the diversity quotient high - including women with every skin type, undertone, and skin challenge (age spots, rosacea, sparse lashes).
Model is wearing PrimeLash Mascara
Model is wearing PrimeLash Mascara
Model is wearing PrimeLash Mascara
2. Our formulas have a unique mix of vitamins A, C, E, and H. We’ve created a stable compound with a long shelf life, capable of seeping deep into your skin (or into your lashes and brows) to pump in much-needed hydration.
The science behind the ‘miracle”:
Moisture absorber. We alternate between Hyaluronic acid & glycerin. These compounds plump up dry and malnourished skin.
Vitamin actives: From biotin to tocopherol to ascorbic acid, most brands don’t know how to calibrate the addition of multiple vitamins. We do.
Natural lipids: Argan oil or Squalene do the trick. These moisturizing factors mimic the cellular hydration that starts to decline in mature skin. Leaving you healed, without residue or grease.
3. Deep understanding of where other products go wrong, so we can make things right for women over 50.
PrimeLash Mascara has squalene. It replenishes the moisture in eyelashes, keeping layers glossy and buildable. Result? Zero-gunk, stunningly long, mature eyelashes.
PrimeBrow Complete contains Peppermint. Peppermint improves blood circulation and coaxes brow hair growth. When it comes to rejuvenating the brows of silver queens … hoping the “tint” works isn’t a strategy.
PrimeWand Pigment is infused with Japonica seed oil. A known skin rejuvenator, this oil improves resilience & prevents future damage. Look beyond regular all-in-one make-up sticks. Pick products that heal.
Prime products aren’t cheap.
They are effective.
They target post-50 beauty challenges with precision.
While building a strong foundation of good skin & hair health.
You know what… you absolutely deserve that.
It isn’t physically possible to endure more scrutiny than when on the stage of Mrs. North Carolina.
Granted beauty pageants aren’t just about a gorgeous face or a toned body anymore -- but no one can deny that an emphasis on physical perfection is paramount.
Phaedra Pistone won Mrs. North Carolina.
She lived the dream - clad in a resplendent gown with a tiara crowning her flowing tresses… she embodied the commercial definition of good looks.
But all fairytales don’t end with a kiss.
Some reach happily ever after when an insidious villain prods you to discover self-acceptance, resilience, and inner strength.
For Phaedra - that aggressor was breast cancer.
It isn’t physically possible to endure more scrutiny than when on the stage of Mrs. North Carolina.
Granted beauty pageants aren’t just about a gorgeous face or a toned body anymore -- but no one can deny that an emphasis on physical perfection is paramount.
Phaedra Pistone won Mrs. North Carolina.
She lived the dream - clad in a resplendent gown with a tiara crowning her flowing tresses… she embodied the commercial definition of good looks.
But all fairytales don’t end with a kiss.
Some reach happily ever after when an insidious villain prods you to discover self-acceptance, resilience, and inner strength.
For Phaedra - that aggressor was breast cancer.
Phaedra is a 2x breast cancer survivor.
But this isn’t the breadth of her identity.
She is a philanthropist. She is a speaker. She is a businesswoman.
And like most strong queens, she has taken the strife in her life and transformed her struggles into joy for thousands of women.
Phaedra facilitates the delivery of breast cancer care packages - HOPE boxes - to survivors.
These curated boxes aren’t mere material items. They stand for winning respite from the constant stress of fending off cancer. Nods to self-care and mental health - both concepts Phaedra acknowledges as being game-changers on her own healing journey.
People leave out the messy middle of success stories.
Phaedra’s success is born of the messy middle.
Read on to discover how she used the contrast of her conditions - the effect of cancer on beauty - to find & embrace her femininity.
Phaedra: I underwent a challenging journey with breast cancer, facing various treatments that tested my strength.
Through surgeries, stress, and the physical toll, I observed changes in my body and skin. The resilience of my spirit mirrored the transformative process, reminding me of the importance of self-care and the unwavering support of loved ones throughout this profound experience.
Phaedra also chose to say “no” to chemotherapy and instead relied on treatment courses she believed were more kind to her mind, body, and spirit. For this personal strength - we salute Phaedra.
Phaedra: I underwent a challenging journey with breast cancer, facing various treatments that tested my strength.
Through surgeries, stress, and the physical toll, I observed changes in my body and skin. The resilience of my spirit mirrored the transformative process, reminding me of the importance of self-care and the unwavering support of loved ones throughout this profound experience.
Phaedra also chose to say “no” to chemotherapy and instead relied on treatment courses she believed were more kind to her mind, body, and spirit. For this personal strength - we salute Phaedra.
Phaedra: Breast cancer compelled me to redefine femininity and beauty on my terms. While physical changes occurred, I discovered a newfound strength and resilience within.
Embracing my scars became a testament to my journey, highlighting the beauty of courage and self-acceptance.
“The experience taught me that true femininity transcends external appearances, focusing on inner strength and the ability to navigate life's challenges with grace.”
However, every superhero has a sidekick.
We are proud to say that Prime Prometics’ is Phaedra’s sidekick.
Phaedra: I adore Prime Prometics for three compelling reasons.
Firstly, the impeccable quality of your products ensures a delightful and effective beauty experience.
Secondly, the use of all-natural and hypoallergenic ingredients aligns perfectly with my commitment to skincare that's gentle and nourishing.
Lastly, the fact that Prime Prometics operates with a genuine "cosmetics with heart" ethos resonates with me, reflecting a brand that goes beyond beauty, embracing a compassionate and thoughtful approach to its customers and the world.
“The use of all-natural and hypoallergenic ingredients aligns perfectly with my commitment to skincare that's gentle and nourishing.”
Phaedra: Every day, I use Prime Prometics' eyeliner for sharp eyes, PrimeSkin Beauty Water to keep my skin fresh, and PrimeLash Mascara for a natural look.
“Using Prime products for a few months made a noticeable difference. My skin felt healthier, and the defined eyes and enhanced lashes boosted my confidence daily. I've grown to trust and love Prime Prometics as a crucial part of my self-care routine.”
- Phaedra Pistone
Build a strong support network, stay informed about diagnosis and treatment, and prioritize self-care.
Open communication with healthcare teams, seeking mental health support, and incorporating gentle exercises contribute to overall well-being.
“Embrace body changes. And accept that strength & beauty can co-exist”
Each journey is unique, and personalized professional guidance is crucial.
Dedicate yourself to a worthy cause. Studies show that women who build something out in the world feel more empowered and are less reliant on the physical definition of beauty to thrive.
Be vigilant. Visit your doctor. Get preventive health checks. Phaedra says: “A mammogram can save your life.” Knowing you are doing the very best for yourself is a confidence booster too.
We don’t stop moving because we age. We age because we stop moving! Incorporate the type of exercise you like in your daily routine.
Low-fat diets are linked to better vitality in women over 50. Give that processed sugar the skip too.
Don’t hesitate to drop in for counseling. You don’t have to “do it all on your own”. Build support systems to have your back in times of crises.
Come join Prime’s tribe.
We see your timeless grace.
And actively support you by introducing effective make-up & skincare geared towards healing your beauty challenges…
Plus, information, support, and stories from inspiring women like Phaedra who refuse to conform to society’s toxic narratives. For beauty and for life.
Script your own story. We are right by your side.
Almost every makeover consists of a hair do over.
Why?
Because your hair is as much a part of your personality and charm as your million dollar smile. Hair is underrated. We think nothing of losing a few dozen to hundreds every day.
But if you’re reading this blog, you’re probably starting to care. And want to ensure that your flowing tresses stay your crowning glory.
Fear not .. cause that’s exactly what this blog will do for you.
The cycle of hair growth and loss is a natural process experienced by all individuals.
Young women typically have about 100,000 to 150,000 hair strands and shed around 50-100 strands daily, a number comfortably balanced by new growth.
However, for women over 50, this equilibrium often shifts.
Due to hormonal changes, particularly around menopause, the rate of hair loss can increase while the speed of hair growth decreases.
Studies have shown that women over 50 can lose significantly more hair strands per day (up to 300), while the regrowth rate slows down, leading to thinner hair over time.
The emotional impact of hair loss in women, particularly those over 50, is significant.
For many women, hair is closely tied to their identity and femininity, making hair loss a deeply personal and distressing experience.
Women facing hair loss often report feelings of grief, anger, embarrassment, anxiety, and a sense of inadequacy or unattractiveness, which can trigger a type of midlife crisis.
Moreover, a study has highlighted that 52% of women with hair loss feel extremely distressed, a higher percentage compared to men.
This distress manifests in various forms, including depression, anxiety, and social phobia - deteriorating the quality of their relationships, their satisfaction with life, and even their leisure time.
Trichologists believe aging hair is assaulted by:
Inflammation
UV radiation
Smoking
Genetic factors
Oxidative stress
Poor diet & nutrition
Inevitably leading to:
Thinning Hair: This is mainly due to a reduction in the number of active hair follicles. Hormonal changes, particularly a decrease in estrogen, play a significant role.
Fine Hair: Aging hair often loses its diameter or girth, making it appear finer. This change is attributed to decreased keratin production, a protein essential for hair strength and thickness.
Graying Hair: Melanin production declines with age, leading to graying. Often this can be accompanied by a natural decrease in the quantity of sebum produced by the scalp, giving the impression that graying hair is coarser.
The scalp microbiome, an ecosystem of bacteria, fungi, and viruses living on the scalp, plays a crucial role in maintaining scalp health and, by extension, supporting hair growth. Here are some key ways in which the scalp microbiome contributes to healthy hair growth:
Maintaining Scalp Health: A balanced scalp microbiome helps maintain the scalp's pH, moisture levels, and sebum production.
Protecting Against Pathogens: The beneficial microorganisms in the microbiome act as a defense system, protecting the scalp from harmful pathogens that could disrupt scalp health or damage hair follicles.
Nutrient Absorption: The scalp microbiome can influence the absorption and effectiveness of various nutrients that are applied topically or naturally produced by the skin.
Nutrients like biotin, omega-3 fatty acids, and vitamins A, C, and E keep this microcosm thriving.
That’s why a balanced diet rich in these nutrients can significantly benefit hair health in women over 50.
Layered Cuts: Adding layers can create an illusion of volume and movement.
Volumizing Products: Lightweight volumizing shampoos and conditioners produce lift by adding three-dimensional body to flat hair strands.
Blow-Drying Techniques: Upside-down blow-drying or using a round brush can lift the roots and add body. But be mindful of the intensity of heat you use on mature hair. Moderation is key.
Gentle styling tools are important. So invest in brushes that don’t tug and pull at weakened hair roots. And keep the vigor in check when you come across knots or tangles. Easy does it.
Scalp Massage. Your fingers are the unsung hero of your beauty routine. Legend has it that French courtesans used to massage their own faces and necks with their fingers, every morning. Something about the body on body heat and pressure works wonders to rejuvenate skin as well as unclog lymph nodes.
Giving yourself a scalp massage is no different. Lack of sebum production, and poor absorption of nutrition are two culprits holding mature hair hostage. Massage improves the situation.
Gentle Cleansing. Go sulfate & paraben free. Opt for shampoos that can clean, thicken, and add volume. Real thickness comes from stimulating dormant hair follicles back to life. Volume (as already discussed) is the forte of clean, residue-free hair (not flattened by the weight of products) well nourished by biotin (improves structure of hair strands, providing girth) and jolted to life by stimulators like caffeine.
3. DIY Hair Masks.
Ingredients: 2 tablespoons of virgin coconut oil, 1 tablespoon of honey.
Instructions:
Mix the coconut oil and honey in a bowl.
Apply the mixture to your hair, focusing on the ends and avoiding the scalp if you have fine or oily hair.
Leave the mask on for 20-30 minutes.
Rinse the mask out with shampoo and conditioner.
This mask is popular for its moisturizing properties, with coconut oil helping to hydrate and strengthen hair, while honey adds shine.
The journey of maintaining voluminous and thick hair over 50 can be challenging but is certainly achievable with the right care and knowledge.
Understanding the biological changes that occur with aging is crucial in adopting a hair care routine that addresses these specific needs.
With attention and care, women over 50 can proudly flaunt their tresses, reflecting their beauty and confidence.
3. DIY Hair Masks.
Ingredients: 2 tablespoons of virgin coconut oil, 1 tablespoon of honey.
Instructions:
Mix the coconut oil and honey in a bowl.
Apply the mixture to your hair, focusing on the ends and avoiding the scalp if you have fine or oily hair.
Leave the mask on for 20-30 minutes.
Rinse the mask out with shampoo and conditioner.
This mask is popular for its moisturizing properties, with coconut oil helping to hydrate and strengthen hair, while honey adds shine.
The journey of maintaining voluminous and thick hair over 50 can be challenging but is certainly achievable with the right care and knowledge.
Understanding the biological changes that occur with aging is crucial in adopting a hair care routine that addresses these specific needs.
With attention and care, women over 50 can proudly flaunt their tresses, reflecting their beauty and confidence.
The sun stands for optimism, innocence, better days … a fresh start.
On paper! And in story books.
Beyond the golden symbolism of the sun, in reality, the danger of photo-damage and photoaging always looms large.
The millennials and Gen Z are obsessed with SPF.
What about mature queens?
Simply slathering on sunscreen isn’t enough for women over 50.
You must vet from the sea of options to find SPF and sun damage prevention techniques that respect your thinning, sensitive skin. And set you up for ageless beauty.
The sun emits various types of rays, but UVA and UVB are the most significant concerning skin health.
UVA rays penetrate deep into the skin, causing long-term damage like wrinkles and age spots.
UVB rays, on the other hand, are responsible for sunburns and play a significant role in developing skin cancer.
For women over 50, the cumulative effect of these rays becomes more pronounced due to the natural thinning of the skin and decreased collagen production, making it more vulnerable to photoaging.
Research indicates that up to 90% of visible skin aging is caused by sun exposure. This statistic underscores the importance of sun protection as a primary method to prevent premature skin aging.
For 20-year olds, protection is as good as cure.
But mature women have to mount a two-pronged attack on the beast that’s photodamage.
They must feed their skin (and their bodies) the nutrients and the stimulation needed to repair frayed connective tissues and texture prone epidermis.
Once there is visible healing, they must be vigilant about preventing further damage through a mix of cosmetic and common sense interventions.
To rebuild and rejuvenate, the following suggestions come handy:
Topical Antioxidants: Products containing vitamins C and E can help mitigate the damage caused by free radicals produced from UV exposure. These antioxidants aid in skin repair and prevent further damage. Ferulic acid stabilizes a solution of vitamins C and E and doubles its photoprotection of skin.
Retinoids: Retinoids, derivatives of Vitamin A, are proven to improve skin texture and diminish signs of aging by promoting skin cell turnover and collagen production
Peptides: These small proteins stimulate collagen production, helping to restore skin firmness and elasticity lost due to sun damage.
Alpha Hydroxy Acids (AHAs): AHAs like glycolic acid aid in exfoliating the skin, removing dead skin cells, and revealing healthier, younger-looking skin underneath.
We love simplifying advanced skincare!
Our best-seller PrimeSkin Beauty Water is not only an ultra hydrating make-up remover, it also pulls double duty as a gentle exfoliator and a glycolic acid infused skin rebuilder.
Hyaluronic acid joins the party, gifting you taut, poreless skin, beyond sun damage.
The choice of SPF for women over 50 should be tailored to their skin type:
Sensitive Skin: Invest in lightweight, non-greasy formulas that don’t contain irritants like benzophenones. Avoid preservatives & fragrances.
Oily Skin: Look for non-comedogenic sunscreens that won’t clog pores.
Dry Skin: SPF with added moisturizers can help hydrate the skin.
Dark Skin: While melanin provides some natural protection, broad-spectrum sunscreens are still crucial to prevent photoaging and skin cancer.
There is debate online around correct application and the volume of sunscreen needed to effectively fight off UVB rays.
We recommend the following:
A teaspoon of sunscreen to shield the face.
Re-apply every two hours.
Don’t forget the neck, the tops of your ears, your hairline, and your lips.
Ensure that the sunscreen you use is water resistant. A water resistant formula is one that doesn’t destabilize when it comes in contact with water. This means better protection, for longer.
This skill matters!
Here are a few common terms you’ll come across, and what they mean for you and your mature skin.
SPF 30/40/50: SPF is the Sun Protection Factor. It is a gauge of how well you can fend off UVB rays (the rays that cause skin burns) when you have the product on. SPF 30 says this: I allow only 1/30th of all the UVB rays that could cause cancer and damage your skin to reach you.
Broad Spectrum: The holy grail of sunscreens. Think of it as the umbrella that denies admittance to both UVB rays and UVA rays (the ones that are responsible for photoaging).
PA: The SPF counterpart, PA indicates the sun block’s ability to keep UVA rays at bay. PA++++ > PA+.
Women over 50 should ideally aim for a gel based sunscreen that won’t block pores and won’t irritate their skin.
Broad spectrum is a must. SPF 40 is the sweet spot.
A formula that plays nice with make-up (since white casts and pore enlargement do bother our graceful queens) is the cherry on top.
Beyond using SPF, women over 50 can adopt these strategies:
Wear Protective Clothing: Broad-brimmed hats, long-sleeved shirts, and sunglasses can provide additional protection.
Seek Shade: Avoid direct sun exposure, especially during peak hours (10 a.m. to 4 p.m.).
Avoid Tanning Beds: Tanning beds emit harmful UVA and UVB rays and can significantly increase the risk of skin cancer and accelerate aging.
Bookmark this read… And refer to it as you navigate the sun protection and SPF landscape. At the end of the day, an approach marrying repair with real protection - both cosmetic and otherwise - reverses the depredations from photodamage.
You deserve it.
Research References:
Hughes, M. C., Williams, G. M., Baker, P., & Green, A. C. (2013). Sunscreen and Prevention of Skin Aging: A Randomized Trial. Annals of Internal Medicine, 158(11), 781.)
Lin, F. H., Lin, J. Y., Gupta, R. D., Tournas, J. A., Burch, J. A., Selim, M. A., ... & Fisher, D. E. (2005).
Journal of Investigative Dermatology, 125(4), 826-832.).
Kafi, R., Kwak, H. S. R., Schumacher, W. E., Cho, S., Hanft, V. N., Hamilton, T. A., ... & Kang, S. (2007)
Nope, we aren’t here to bore you with dull prose about some experiment a couple of weird guys ran 100 years ago.
The color wheel does have a solid basis in science.
But color theory - especially as it pertains to make-up - is firmly in the land of grace, glamor & beauty.
Renowned makeup artist Bobbi Brown once said, "Makeup is about balance. When the eye makes a statement, the lips should be quiet." And she's absolutely right! Color theory is the foundation of makeup artistry, guiding us to create balance, harmony, and radiance.
But, you might ask, "Does color theory really make a difference, especially as we age?"
The answer is a resounding yes! A study published in the journal "Psychology of Aesthetics, Creativity, and the Arts" found that using color theory principles can significantly improve the perception of beauty in mature women.
So without further ado, here are 7 color theory secrets - simplified.
Mature skin often faces a range of unique challenges, such as uneven skin tone, sallowness, and age-related changes in complexion.
However, with a solid understanding of the color wheel, you can effectively mitigate these issues and achieve a radiant and balanced look.
Sallowness and Dullness: One of the primary issues mature skin faces is sallowness, which can make the skin appear tired and lackluster. To counteract this, turn to the color wheel. Colors on the opposite side of the wheel from yellow and green, such as peachy pinks and warm corals, are your secret weapons.
This is why we’ve introduced PrimeWand Coral. A unique dewy sheer formulation that brings this neutralizing potency of peachy-salmon-orange to your pro-age make-up routine.
Under-Eye Circles: Dark under-eye circles can be particularly prominent as we age. To disguise them effectively, look to the color wheel once more. Opt for peach or salmon-toned concealers. These colors, sitting opposite the bluish-purple tones of under-eye circles, work to neutralize and brighten the area, making you appear more awake and refreshed.
Redness and Rosacea: For mature skin prone to redness or rosacea, the color wheel can help you select makeup shades that calm and conceal. Green-tinted primers or color-correcting concealers are ideal choices.
Contrast is key.
As the years pile on, your eyelids sag under the weight of loose skin. Many women find that they develop the despised hooded eye - despite never sporting that extra flap in their youth.
This isn’t limited to the eyes though. Pictures say a thousand words. The sharp, chiseled look of the 20s naturally spreads into softer features.
To keep time at bay (albeit temporarily) - use brighter shades on your eyelids to open up your eyes and make them pop. A soft, matte eyeshadow in a lighter color can brighten your look instantly, making you appear more awake and youthful.
Looking for an array of eyelid tints? Why not try the 5-in-1 PrimeWands in 50-flattering shades like rosy pink, palest peony and more? You can also smudge ophthalmologist tested PrimeEyes Glide with its own discreet smudger for a chic, sophisticated vibe. Play with rich Wood or jewel toned & glimmering Sapphire.
Complementary colors on the wheel are opposite each other, like red and green.
When it comes to makeup, this means using shades that complement your eye color. For example, if you have blue eyes, warm copper or peachy tones will make your eyes sparkle.
Prime Prometics’ shade range is rooted in color theory basics. We’ve done a few things.
Our mascara and eyeliner shades harmonize with each other. This rocks monochromatic combos as well as more vibrant, varied and expressive looks.
Explore all three colors of PrimeLash Mascara and PrimeEyes Glide. Mix & match your way to mesmerizing eyes.
Furthermore, each shade is meant to combat a specific challenge faced by women over 50.
Black - not harsh, inky black.. This is a softer variant with oodles of rich gray. Definitions galore.
Navy - not exactly a “mature” shade, but who decides that? Our navy mascara whitens and brightens tired reddish or yellowing eyes (There goes color theory again).
Brown - woodsy and understated. A great choice for queens with blue or green eyes who may not feel comfortable in the grasp of bolder black.
Monochromatic makeup is effortlessly elegant. Choose a single color family for your eyeshadow, blush, and lipstick.
For appeal that's timeless and sophisticated, perfect for mature women looking to enhance their natural beauty.
Neutrals are your best friends, especially for mature skin. Use taupe and brown eyeshadows to add depth to your eyes without overwhelming your delicate features.
These shades also work wonders for creating a soft, smoky eye.
Where you place your makeup matters just as much as the colors you choose. Lift your eyes by applying a touch of highlighter in the inner corners and just below the brow bone. This trick brightens your eyes and gives the illusion of a lifted brow.
Explored PrimeWand Pearl yet? It is your radiance on-demand. One swipe for glistening moonshine glimmer that adds height and vibrance to any feature. Sunken who?
As we age, our lips may lose some of their natural color. Opt for lipsticks and glosses that enhance your lip's natural shade, rather than overpowering them.
A rosy or berry hue can add vibrancy without looking overdone.
We hope we’ve shown you the way. Now tread fearlessly towards your signature beauty style that embodies your grace, wisdom & femininity. And don’t forget - the biggest secret simplified is how much you love yourself. It’s the ultimate filter that always works in your favor.
Remember this?
This is where the shade & light drama began.
That moment in time when contouring leapt from the boudoir of stage and silver screen personalities to join the daily make-up routine of women around the world.
Today “contouring” is non-negotiable.
But once you hit the 5-0 milestone, contouring can start to shimmer elusive again.
A whole host of challenges come to the forefront. And mature queens don’t really have the tools or the info they need to get around the problems.
This blog will rectify that!
Putting the debate to rest, inviting research to the podium.
According to the Journal of Cosmetic Dermatology, contouring, when done right, can enhance the natural structures of the face, making one appear more youthful and radiant.
There are other compelling reasons for mature women to make the effort:
Highlighting Strengths: According to a study in the journal Perception, eyebrows play a crucial role in facial recognition. They're more important than the eyes when it comes to identifying faces. Talk about power brows!
Creating Depth: It adds dimension to the face, ensuring it doesn't appear flat or washed out. Which is always a problem, especially when pigment starts to fade.
Lifting and Defining: As we age, our facial structures can soften. Contouring brings a subtle lift.
Enhancing Natural Beauty: It's not about changing, but enhancing what you already possess. This sentiment of minimalism makes contouring a natural fit for women over 50.
Contouring, while magical, isn't without its challenges, especially for women over 50.
Harsh colors can make the face appear aged, while depositing too much pigment can lead to a stark contrast that's anything but natural.
And let's not even talk about blending – a task that can sometimes feel Herculean, leading many to wipe it all off and start afresh. Add to this the natural hand tremors some of us develop with age, and expert contouring can often seem like a distant dream.
Thankfully though, there is a solution.
After using & discarding dozens of contouring products, we’ve nailed the unique combination of qualities needed in the perfect contour stick for mature women.
Creamy: A creamy texture ensures the product glides on smoothly, without tugging at sensitive skin.
Buildable: Starting sheer allows you to build up the intensity, ensuring you have control over the final look.
Dewy: A dewy finish ensures the contour doesn't look harsh or overly matte - instead giving a natural, youthful glow.
Blendable: The ability to blend, even with fingers, is crucial. Disjointed contour lines? They're not our style.
Last but not the least, not every queen needs to use ashy neutral browns to contour. As the undertone changes, the perfect contour shade also transforms.
Fairer women can contour with buildable rose pink, or berry hues. Olive skinned beauties can rock corals (with orange undertones). Dark complexioned darlings can play nice with cinnamon. Or warm honey.
The trick is to have a color that complements your natural palette. Not overwhelm it.
Especially if you want to artfully and gracefully put your features on a flattering display. Not “cut a you know what” with your cheekbones! ;)
Step 1: Start with a moisturized and primed face.
Step 2: Using the contour stick, draw a line just below your cheekbone, starting from your ear and ending midway towards your mouth.
Step 3: Add a slight line along your jawline, temples, and the sides of your nose.
Step 4: Blend, blend, blend! Using your fingers, blend the contour lines, ensuring there are no harsh edges.
Step 5: You can optionally set this masterpiece in place with some loose powder.
Would you not contour, if doing so was as easy as applying your lipstick?
We’ve done just that.
One stick. Skin healing, long stay formula. Natural finish, by default.
No brushes needed. Beginner friendly.
And curated in colors that flatter your undertone.
Let’s go!
Ah, eyebrows.
Those delicate arcs that do so much more than just frame our eyes. They're the unsung heroes that frame our expressions & our emotions!
As we embrace the golden years, our eyebrows embark on a journey of their own.
Let's explore this unique eyebrow odyssey of women over 50.
Ah, eyebrows.
Those delicate arcs that do so much more than just frame our eyes. They're the unsung heroes that frame our expressions & our emotions!
As we embrace the golden years, our eyebrows embark on a journey of their own.
Let's explore this unique eyebrow odyssey of women over 50.
From the lush fullness of youth to the subtle thinning and graying that comes with time, our eyebrows evolve.
But did you know?
As eyebrows gray, they often lose their natural oil film. This can lead to a sometimes unruly, elongated, and unkempt appearance. And let's not forget the influence of yesteryears' beauty trends. Those thin, pencil-drawn brows of the past? They've left their mark.
Research Nugget: According to a study in the journal Perception, eyebrows play a crucial role in facial recognition. They're more important than the eyes when it comes to identifying faces. Talk about power brows!
Overplucking can be tempting, especially when you’re chasing after the perfect brow.
But for women over 50, there are some essential steps to ensure you maintain a natural and flattering look, paying attention to the front, the arch, and the tail of your brows:
Step 1: Start Slowly - Begin by plucking stray hairs and always step back to view both brows before continuing.
Step 2: Use Natural Light - This ensures you see every hair and avoid overplucking.
Step 3: Follow Your Natural Arch - Your brow's highest point should align with the outer edge of your iris.
Step 4: Avoid Magnifying Mirrors - They can distort your view and lead to overplucking.
Step 5: When in Doubt, Leave it Out - If you're unsure about plucking a hair, it's best to leave it.
Overplucking can be tempting, especially when you’re chasing after the perfect brow.
But for women over 50, there are some essential steps to ensure you maintain a natural and flattering look, paying attention to the front, the arch, and the tail of your brows:
Step 1: Start Slowly - Begin by plucking stray hairs and always step back to view both brows before continuing.
Step 2: Use Natural Light - This ensures you see every hair and avoid overplucking.
Step 3: Follow Your Natural Arch - Your brow's highest point should align with the outer edge of your iris.
Step 4: Avoid Magnifying Mirrors - They can distort your view and lead to overplucking.
Step 5: When in Doubt, Leave it Out - If you're unsure about plucking a hair, it's best to leave it.
Tweezers:
Pros: Precision, control, and ideal for targeting individual hairs.
Cons: Can lead to overplucking if not used carefully.
Shopping Tip: Opt for slant-tipped tweezers for the best grip and precision.
Spoolie Brush:
Pros: Helps comb and shape brows, blends brow products for a natural look.
Cons: Can't address long or unruly hairs.
Shopping Tip: Look for a firm brush with densely packed bristles.
Eyebrow Scissors:
Pros: Great for trimming long hairs.
Cons: Requires a steady hand and can lead to over-trimming.
Shopping Tip: Choose a pair with a slight curve for better control.
Tweezers:
Pros: Precision, control, and ideal for targeting individual hairs.
Cons: Can lead to overplucking if not used carefully.
Shopping Tip: Opt for slant-tipped tweezers for the best grip and precision.
Spoolie Brush:
Pros: Helps comb and shape brows, blends brow products for a natural look.
Cons: Can't address long or unruly hairs.
Shopping Tip: Look for a firm brush with densely packed bristles.
Eyebrow Scissors:
Pros: Great for trimming long hairs.
Cons: Requires a steady hand and can lead to over-trimming.
Shopping Tip: Choose a pair with a slight curve for better control.
It’s the holy trifecta of eyebrow wizardry.
Brows frame your face. We can’t overemphasize this fact. The shape you pluck, tweeze, wax your brows into will play an important role in defining how you present your visage.
Color is another key thing to keep in mind.
Not all pigments - though moisturizing and long stay - do your brows any favors. You don’t want your eyebrows to be paralyzed … hairs stuck together, and in a permanent expression of surprise.
Finally, brows are fiddly. Each brow isn’t a smooth unbroken structure. It is hundreds of individual hairs that must somehow come together - cohesively.
Simply trimming them is something… when you need to re-create brow hair strokes, it is a different story altogether.
Shape:
Open Up the Eyes: A slightly arched brow can make the eyes appear wider and more awake.
Natural "Lift": A brow that peaks just outside of the iris's outer edge can give the illusion of a youthful lift.
Shade:
Women over 50 should lean towards softer shades. Even if you had dark hair in your youth, a taupe or soft brown can look more natural against mature skin.
Finally, brows are fiddly. Each brow isn’t a smooth unbroken structure. It is hundreds of individual hairs that must somehow come together - cohesively.
Simply trimming them is something… when you need to re-create brow hair strokes, it is a different story altogether.
Shape:
Open Up the Eyes: A slightly arched brow can make the eyes appear wider and more awake.
Natural "Lift": A brow that peaks just outside of the iris's outer edge can give the illusion of a youthful lift.
Shade:
Women over 50 should lean towards softer shades. Even if you had dark hair in your youth, a taupe or soft brown can look more natural against mature skin.
Research Nugget: According to a study in the Journal of Cosmetic Dermatology, a mismatch in brow color can draw attention to age spots and uneven skin tone. Hence, it's crucial to find a shade that complements the skin's undertones and current hair color.
Breathing Life into Sparse Eyebrows:
Feathering Technique: This involves using fine strokes to mimic natural hairs. Using a fine-tipped brow pencil, draw light, hair-like strokes in the direction of your natural hair growth. For a soft, natural look.
Filling Technique: Start by outlining the desired shape of your brow. Then, using a brow powder or pencil, fill in any sparse areas with light, upward strokes. Blend with a spoolie for a seamless finish.
You can also opt for a mix of these two techniques.
We’ve created the 3-in-1 miracle multi-tasker, PrimeBrow Complete as the only brow care product you need in your 50s, 60s, and beyond.
It sports a short, firm spoolie which combs brow hair into submission, giving unruly, curled, unkempt brows their film of oil through a shea butter enriched tint.
In one smooth motion you grab and align your brow hair, with the bonus of a naturally vibrant shade derived from beetroot and coffee.
What’s more, there is a potent, hair growing serum baked into this magic wand too!
Make what you have look like a treat, while you literally grow new hair from scratch.
Proven best-seller.
The silver lining of age is the grace with which we embrace change.
Celebrate gray or white eyebrows with panache.
Choose products that uplift, not overshadow, your natural eyebrow charisma.
Skincare is an ever-evolving journey, and who better to guide us than the timeless beauties of Hollywood?
Women over 50 have a unique set of skincare needs, and these leading ladies have gracefully embraced their age, sharing their secrets with us.
Let's dive into 12 easy skincare tips from Hollywood's finest, all without the need for cosmetic surgery.
Skincare is an ever-evolving journey, and who better to guide us than the timeless beauties of Hollywood?
Women over 50 have a unique set of skincare needs, and these leading ladies have gracefully embraced their age, sharing their secrets with us.
Let's dive into 12 easy skincare tips from Hollywood's finest, all without the need for cosmetic surgery.
1. Halle Berry - Exfoliation is Key: Halle swears by regular exfoliation to keep her skin glowing. "It's about removing those dead cells and letting the new ones shine," she once shared. Gentle exfoliation once or twice a week can work wonders.
What exactly is “gentle exfoliation”? Many would have you believe that “all-natural” physical scrubs like walnut granules are better. Cleaner.
But dermatologists have settled the debate.
Physical scrubs cause tears and can injure sensitive, mature skin. The best way to go about exfoliation is to use mild chemical exfoliants like lactic acid.
PrimeSkin Beauty Water nourishes, melts make-up, and exfoliates your precious skin. All in a few swipes.
2. Jane Fonda - Mindfulness and Meditation: Jane finds that inner peace reflects on the skin. "When I started meditating and practicing mindfulness, I noticed a positive change in my skin," she said.
3. Meryl Streep - Hydration Inside Out: Meryl believes in the power of water. "I drink lots of water and moisturize twice a day. It's simple but effective," she said. Remember, hydrated skin is happy skin.
2. Jane Fonda - Mindfulness and Meditation: Jane finds that inner peace reflects on the skin. "When I started meditating and practicing mindfulness, I noticed a positive change in my skin," she said.
3. Meryl Streep - Hydration Inside Out: Meryl believes in the power of water. "I drink lots of water and moisturize twice a day. It's simple but effective," she said. Remember, hydrated skin is happy skin.
And Meryl - as always - is right.
It is that simple.
When your cells get adequate hydration, their walls are plump and flexible.
Water promotes collagen production. And when you drink lots of fluids, plus you lock moisture in with skincare ingredients like Hyaluronic Acid and glycerin - you keep the signs of aging at bay.
4. Michelle Pfeiffer - Natural Oils: Michelle loves using natural oils like rosehip and argan. "They nourish my skin deeply and give it a natural glow," she mentioned in an interview.
5. Viola Davis - Less is More: Viola's approach is minimalistic. "I don’t bombard my skin with products. I stick to what works and give it time," she advised.
6. Julianne Moore - Avoid Direct Sunlight: Julianne is known for her porcelain skin. "I wear hats and try to stay out of direct sunlight, especially during peak hours," she shared.
For women like Viola, we’ve made versatile, 5-in-1 make-up sticks. Meet PrimeWands. In shades flattering every undertone, the skin adoring, vitamin enriched formula is your entire beauty routine.
Use as face tint, lipstick, blusher, contour, eyelid enhancer and more!
Buildable, blendable, starts off sheer.
8. Jennifer Lopez - SPF Every Day: JLo's radiant skin is a testament to her dedication to sun protection. "Rain or shine, I never skip my SPF. It's the best anti-aging secret," she revealed.
Is SPF enough?
Any good sunscreen worth its price is broad spectrum protection. Which is protection from UVB rays (ones that burn your skin). And a shield against UVA rays (the ones that photoage, rapidly)!
PrimeSkin Protect is a broad-spectrum SPF 40 non-greasy sunscreen that also works overtime as your primer! No white cast. Won’t break you out.
9. Angela Bassett - Consistent Routine: Angela emphasizes consistency. "Find a routine that works and stick to it. Your skin loves consistency," she noted.
10. Nicole Kidman - Antioxidant Serums: Nicole is a fan of serums rich in antioxidants. "They fight free radicals and keep my skin looking fresh," she revealed.
Trivia … Can you name antioxidants that prevent free radical damage?
Look for Witch Hazel, natural ascorbic acid, green tea, and Tocopherol in skincare products.
11. Salma Hayek - Embrace Natural Remedies: Salma often turns to her Mexican heritage for skincare. "Natural remedies like chamomile and honey masks have been my go-to for years," she said.'
12. Sharon Stone - Good Sleep: Sharon believes beauty sleep is real. "Nothing replaces a good night's sleep. It's when your skin truly rejuvenates," she shared.
Age is but a number, and these Hollywood icons prove it.
Their skincare secrets are a blend of the old and the new, the simple and the profound.
They remind us that beauty is not just about make-up or routines; it's about a holistic approach that includes healing the skin, and with it - mind, body, and soul.
So, to all the fabulous women over 50, it's never too late to add a touch of star power to your skincare routine. Without breaking a sweat.
Age, as they say, is just a number. But when the fine lines, wrinkles, and sagging make a cameo on our skin, it's hard not to feel the weight of that number.
The culprit behind these age-related skin changes? Collagen—or rather, the lack of it.
At Prime Prometics, we believe in helping you age gracefully, with skin that looks as young as you feel. Let's delve into the world of collagen and how to bolster its presence in post-50s skin.
Age, as they say, is just a number. But when the fine lines, wrinkles, and sagging make a cameo on our skin, it's hard not to feel the weight of that number.
The culprit behind these age-related skin changes? Collagen—or rather, the lack of it.
At Prime Prometics, we believe in helping you age gracefully, with skin that looks as young as you feel. Let's delve into the world of collagen and how to bolster its presence in post-50s skin.
Before diving deep, it's essential to identify the apparent symptoms of collagen decline:
Wrinkles & Fine Lines: They start as minor imprints and eventually deepen.
Loss of Skin Elasticity: The skin doesn’t bounce back as it used to.
Thinner Skin: You may begin to notice the skin becoming more translucent.
Dryness: The skin feels parched and less plump.
Before diving deep, it's essential to identify the apparent symptoms of collagen decline:
Wrinkles & Fine Lines: They start as minor imprints and eventually deepen.
Loss of Skin Elasticity: The skin doesn’t bounce back as it used to.
Thinner Skin: You may begin to notice the skin becoming more translucent.
Dryness: The skin feels parched and less plump.
So, what exactly is collagen? And why does all of proverbial hell break loose for your skin when it’s levels dip?
Collagen is a primary structural protein in our body's connective tissues. In the skin, collagen provides strength and resilience, creating a framework that helps maintain firmness and elasticity.
Wrinkles & Fine Lines: The very foundation of smooth skin lies in the collagen-rich dermal layer.
As collagen production decreases with age, the skin lacks the support it needs to stay taut. This decline leads to the skin folding into itself, creating wrinkles and fine lines. Moreover, collagen fibers, when healthy, keep the skin's surface smooth. Their depletion causes the skin to lose its even texture, leading to visible lines.
Loss of Skin Elasticity: Collagen works hand in hand with elastin, another protein responsible for skin elasticity. When collagen degrades, it also impacts elastin production. As a result, the skin doesn't snap back as it once did, making it appear looser and less firm.
Thinner Skin: The skin's dermis is densely packed with collagen. When collagen levels drop, the dermis becomes thinner. This thinning makes the skin more delicate, translucent, and prone to damage.
Dryness: Collagen plays a pivotal role in keeping the skin hydrated. It helps retain moisture, ensuring the skin remains supple and plump. With reduced collagen, the skin’s ability to hold onto moisture diminishes, causing it to feel dry and parched.
Hormonal changes around the age of 50 can dramatically decrease collagen synthesis, amplifying the signs we see on the skin's surface.
With the right interventions, we can help our skin replenish its collagen stocks:
Bone Broth: Rich in amino acids, this superfood aids in collagen production. Consider incorporating it into your weekly diet.
Vitamin C: Found in citrus fruits, bell peppers, and strawberries, it’s essential for collagen synthesis. Don’t stop at taking Vitamin C supplements, or just adding the suggested foods to your diet. Look for bounce affirming Vitamin C in skincare too.
Vitamin C is the most potent when it is in a bioavailable form (easily to digest or absorb) and derived from lemons or oranges.
Retinol-Based Skincare: A vitamin A derivative, retinol boosts collagen production and diminishes signs of aging.
Collagen Supplements: While not a direct substitute, quality collagen supplements can support skin health.
Quality Humectants in Skincare: Humectants are commonplace. But not all humectants are made equal. Opt for products that have refined glycerin - capable of binding moisture to the deeper layers of your skin, and improving skin texture.
What does being pro-age mean?
On the face of it, pro-age women also strive to look their best.
They may use some of the same products and tactics as women who still choose to believe the anti-aging narrative.
The difference lies in how pro-age women embrace aging.
They don't just focus on the “now”. Pro-age women also understand the importance of adjusting their lifestyle to accommodate the signs of aging in loving & graceful ways.
Here are some tips to decelerate further collagen loss with the years:
Sun Protection: UV rays can break down collagen. Always use broad-spectrum UVA + UVB sunscreen. Something like PrimeSkin Protect (SPF 40).
FACT CHECK: Did you know…. UVA rays aren’t blocked by SPF? These rays cause photoaging (and thus collagen loss). But unfortunately most mature women don’t cover up against them.
Antioxidant-Rich Skincare: Antioxidants like vitamin E and green tea combat free radicals, which degrade collagen. The antioxidant rich formula of PrimeSkin Indulge (citrus extracts) is an ideal 1-minute tune-up.
Stay Hydrated: Drink plenty of water and invest in hydrating skincare to support the skin’s collagen framework.
Limit Sugar Intake: Excessive sugar can lead to glycation, a process that harms collagen fibers.
Aging with grace isn’t just about aesthetics. It's about the confidence and joy of cherishing each phase of our lives.
After all, in the dance of age, it's the grace with which we move, and not the ticking clock, that truly matters.
In the vast world of skincare, eye creams have always been a topic of debate.
Some swear by them, while others consider them just another marketing gimmick.
But what does science have to say? Let's explore the world of under-eye care and see if these creams are worth the hype.
In the vast world of skincare, eye creams have always been a topic of debate.
Some swear by them, while others consider them just another marketing gimmick.
But what does science have to say? Let's explore the world of under-eye care and see if these creams are worth the hype.
The skin under our eyes is not just another patch of skin.
It's unique, delicate, and requires special attention. Dr. Lisa Green, a renowned dermatologist, says, "The skin around our eyes is thinner and has fewer oil glands compared to the rest of our face. This makes it more susceptible to dryness, fine lines, and other signs of aging."
Moreover, the skin here is more translucent, which is why dark circles become more prominent.
The lack of collagen and elastin fibers leaves this area susceptible to sagging. This distinct nature of under-eye skin demands specialized care.
The skin under our eyes is not just another patch of skin.
It's unique, delicate, and requires special attention. Dr. Lisa Green, a renowned dermatologist, says, "The skin around our eyes is thinner and has fewer oil glands compared to the rest of our face. This makes it more susceptible to dryness, fine lines, and other signs of aging."
Moreover, the skin here is more translucent, which is why dark circles become more prominent.
The lack of collagen and elastin fibers leaves this area susceptible to sagging. This distinct nature of under-eye skin demands specialized care.
Your eyes are the windows to your soul, and they can also be the windows to your health and age.
Here are some signs that your under eyes might be crying out for some TLC:
Dark Circles: Often a result of genetics, lack of sleep, or dehydration.
Puffiness: Caused by fluid retention, allergies, or even excessive salt intake.
Fine Lines and Wrinkles: A natural sign of aging, but can be exacerbated by sun damage or smoking.
Dryness: The under-eye area can feel tight and look flaky.
Sagging: Loss of elasticity can cause the skin to droop.
Hydration: Eye creams are formulated with hydrating ingredients like hyaluronic acid and glycerin, which help retain moisture and plump up the skin.
Dark Circles: Ingredients like vitamin C, niacinamide, and caffeine can help brighten the under-eye area and reduce the appearance of dark circles.
Puffiness: Caffeine is a popular ingredient in eye creams as it helps constrict blood vessels, reducing puffiness.
Fine Lines: Retinol, peptides, and antioxidants are commonly used to boost collagen production and combat signs of aging.
Protection: Many eye creams contain SPF and antioxidants to protect the delicate skin from sun damage and environmental aggressors.
For women over 50, the under-eye area needs ingredients that hydrate to plump up fine lines and wrinkles, offer deep topical nourishment to eliminate dull skin and dark circles, and lighten and brighten for popping eyes.
This list isn’t exhaustive, but it is an easy to detect, good start for mature queens.
Retinol (Vitamin A): A gold-standard ingredient for anti-aging, it boosts collagen production and reduces the appearance of fine lines.
Peptides & multi-peptides: These are amino acid chains that signal the skin to produce more collagen.
Hyaluronic Acid (hyaluronates): It helps restore the skin's barrier and retain moisture.
Vitamin C (Ascorbic Acid): An antioxidant that brightens and protects the skin from free radicals.
Vitamin E (Tocopherol): Anti-inflammatory base that is scientifically proven to reduce the appearance and intensity of dark circles.
Dr. Maria Thompson, a leading dermatologist, emphasizes, "For mature skin, it's essential to choose products that offer both hydration and anti-aging benefits. Ingredients like peptides and hyaluronic acid are crucial."
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In conclusion, while not all eye creams are created equal, there's scientific evidence to support their efficacy.
A study published in the Journal of Cosmetic Dermatology found that participants who used an eye cream with hyaluronic acid and peptides saw a significant reduction in fine lines and wrinkles after 12 weeks.
So, are eye creams any good? Science says yes.
But as always, it's essential to choose the right product with the right ingredients for your specific needs. Your eyes deserve the best, so give them the care they need.
In conclusion, while not all eye creams are created equal, there's scientific evidence to support their efficacy.
A study published in the Journal of Cosmetic Dermatology found that participants who used an eye cream with hyaluronic acid and peptides saw a significant reduction in fine lines and wrinkles after 12 weeks.
So, are eye creams any good? Science says yes.
But as always, it's essential to choose the right product with the right ingredients for your specific needs. Your eyes deserve the best, so give them the care they need.
She stood in front of the mirror, her fingers tracing the contours of her face.
The laugh lines she had come to embrace, the silver strands that spoke of wisdom and experience. But amidst this tapestry of age, there they were - red, angry spots. Acne.
At 50. It felt like a cruel joke.
She had battled them in her teens, and now they were back, uninvited. She isn’t alone though. Many women over 50 find themselves revisiting this teenage skin woe.
But why? And more importantly, how can you find respite?
She stood in front of the mirror, her fingers tracing the contours of her face.
The laugh lines she had come to embrace, the silver strands that spoke of wisdom and experience. But amidst this tapestry of age, there they were - red, angry spots. Acne.
At 50. It felt like a cruel joke.
She had battled them in her teens, and now they were back, uninvited. She isn’t alone though. Many women over 50 find themselves revisiting this teenage skin woe.
But why? And more importantly, how can you find respite?
Hormonal Fluctuations: Menopause and hormonal changes can lead to an increase in sebum production, causing breakouts. Dr. Laura Mitchell, a renowned dermatologist, states, "Post-menopausal acne is often due to a drop in estrogen levels, leading to an increase in testosterone, which can stimulate the oil glands."
Stress: Chronic stress can lead to hormonal imbalances, triggering acne. A study in the Journal of Investigative Dermatology found a direct link between stress and acne flare-ups.
Medications: Some medicines, especially those containing corticosteroids, can cause acne as a side effect.
Hormonal Fluctuations: Menopause and hormonal changes can lead to an increase in sebum production, causing breakouts. Dr. Laura Mitchell, a renowned dermatologist, states, "Post-menopausal acne is often due to a drop in estrogen levels, leading to an increase in testosterone, which can stimulate the oil glands."
Stress: Chronic stress can lead to hormonal imbalances, triggering acne. A study in the Journal of Investigative Dermatology found a direct link between stress and acne flare-ups.
Medications: Some medicines, especially those containing corticosteroids, can cause acne as a side effect.
Diet: Foods high in sugar and dairy can lead to breakouts. Research has shown a correlation between high glycemic index foods and acne.
Skincare Products: Using the wrong products can clog pores and lead to breakouts. It's essential to choose non-comedogenic (non clogging) skincare that is pH balanced and hypoallergenic.
pH balanced creams and lotions are crafted with quality ingredients that maintain skin’s pH in the tightly controlled range between 4.7 and 5.7. Any lower and acne is virtually guaranteed. Plus, messing with the acid mantle invites wrinkles and aging!
Hypoallergenic products are tested with a decent sample size of the target user. They contain clean source ingredients. And are shown to not trigger allergic reactions in controlled trials.
Diet: Foods high in sugar and dairy can lead to breakouts. Research has shown a correlation between high glycemic index foods and acne.
Skincare Products: Using the wrong products can clog pores and lead to breakouts. It's essential to choose non-comedogenic (non clogging) skincare that is pH balanced and hypoallergenic.
pH balanced creams and lotions are crafted with quality ingredients that maintain skin’s pH in the tightly controlled range between 4.7 and 5.7. Any lower and acne is virtually guaranteed. Plus, messing with the acid mantle invites wrinkles and aging!
Hypoallergenic products are tested with a decent sample size of the target user. They contain clean source ingredients. And are shown to not trigger allergic reactions in controlled trials.
1. Tea Tree Oil: This natural antiseptic can help reduce acne-causing bacteria. Dilute a few drops in a carrier oil and apply to the affected areas.
2. Honey and Cinnamon Mask: Both honey and cinnamon have anti-inflammatory and antibacterial properties. Plus, honey is a non-comedogenic moisturizer as well. Mix two tablespoons of honey with one teaspoon of cinnamon to create a mask. Apply to the face and rinse off after 10-15 minutes.
3. Make-up Remover: Always remove your makeup before bed. Dr. Sarah Jameson warns, "Leaving makeup on overnight can clog pores, leading to breakouts." Opt for an oil-free makeup remover that doesn't irritate sensitive skin.
4. Green Tea: Rich in antioxidants, green tea can reduce inflammation and sebum production. Use cooled green tea as a face rinse or apply green tea bags to breakouts.
5. Everyday Cleansers: A gentle, daily gel cleanser can help remove dirt, oil, and impurities without stripping the skin of its natural oils. Look for ingredients like Witch Hazel that soothe inflammation, reduce redness and heal acne pits with regular use.
6. Aloe Vera: Known for its skin-calming benefits, aloe vera also reduces inflammation and redness. Apply pure aloe vera gel to the affected areas.
7. SPF: Sun damage can exacerbate post-acne dark spots. Always wear a broad-spectrum (UVA + UVB) organic SPF, even on cloudy days. Dr. Mitchell advises, "Choose a non-comedogenic sunscreen (mostly organic) to protect your skin without clogging pores."
In conclusion, while acne after 50 can feel like a daunting challenge, understanding its causes and employing natural, cost-effective remedies can offer relief.
Remember, every age comes with its unique beauty and challenges. Embrace the journey, armed with knowledge and the right skincare arsenal.
In conclusion, while acne after 50 can feel like a daunting challenge, understanding its causes and employing natural, cost-effective remedies can offer relief.
Remember, every age comes with its unique beauty and challenges. Embrace the journey, armed with knowledge and the right skincare arsenal.
Ladies, we've all been there.
You stand in front of your bathroom mirror, a sea of bottles and jars before you, and you wonder, "What's the difference between all these products?" You're not alone!
As we age, our skin changes, and so should our beauty routine. But fear not, we’re here to guide you through the maze of cleansers, toners, and make-up removers, and specifically - how they impact the sensitive skin of fabulous over-50s.
Let's dive in!
Ladies, we've all been there.
You stand in front of your bathroom mirror, a sea of bottles and jars before you, and you wonder, "What's the difference between all these products?" You're not alone!
As we age, our skin changes, and so should our beauty routine. But fear not, we’re here to guide you through the maze of cleansers, toners, and make-up removers, and specifically - how they impact the sensitive skin of fabulous over-50s.
Let's dive in!
Toners - the unsung heroes of our skincare routine. But what exactly are they?
“Toners are liquid solutions that balance the skin's pH, which can be disrupted by cleansing. They remove any lingering impurities and prepare the skin to absorb the next steps in your regimen."
For mature skin, toners can be a game-changer.
As renowned make-up artist Bobbi Brown says, "Toners can add a layer of hydration, especially for women over 50, whose skin may be drier."
They refresh the skin without stripping it of its natural oils.
When should toners be used?
Right after cleansing and before applying serums or moisturizers. Look for toners with hydrating ingredients like hyaluronic acid or chamomile, which are gentle on mature skin.
Toners - the unsung heroes of our skincare routine. But what exactly are they?
“Toners are liquid solutions that balance the skin's pH, which can be disrupted by cleansing. They remove any lingering impurities and prepare the skin to absorb the next steps in your regimen."
For mature skin, toners can be a game-changer.
As renowned make-up artist Bobbi Brown says, "Toners can add a layer of hydration, especially for women over 50, whose skin may be drier."
They refresh the skin without stripping it of its natural oils.
When should toners be used?
Right after cleansing and before applying serums or moisturizers. Look for toners with hydrating ingredients like hyaluronic acid or chamomile, which are gentle on mature skin.
Next up, make-up removers.
“Unlike toners, make-up removers are explicitly made to dissolve makeup, even the stubborn waterproof kind."
For women over 50, a make-up remover should be gentle yet effective. And above all - capable of quenching the thirst of parched skin."
Make-up artist Lisa Eldridge advises, "Choose a make-up remover with nourishing oils for mature skin. It will not only remove makeup but also provide hydration."
Unlike toners, which balance and prep the skin, make-up removers focus on clearing away the canvas. Ideally, make-up removers are used before cleansers and toners.
There are some multi-tasking make-up removers - like PrimeSkin Beauty Water - that do most of the heavy lifting your skin demands.
It contains glycolic acid. The tiny molecules burrow into layers of make-up and products, literally breaking down and melting away the cosmetics.
It also contains hyaluronic acid. To boost collagen production, and to blur the fine lines and wrinkles that come with age.
It is enriched with gentle exfoliants safe for regular use. This means PrimeSkin Beauty Water is a wonderful way to give your (clean) skin a new lease on life, and to eliminate gray cast and dullness.
Some of our most ardent supporters use PrimeSkin Beauty Water as a pick me up instant facial. Just drench your skin in this elixir. Jump in the shower. Step out rejuvenated.
There are some multi-tasking make-up removers - like PrimeSkin Beauty Water - that do most of the heavy lifting your skin demands.
It contains glycolic acid. The tiny molecules burrow into layers of make-up and products, literally breaking down and melting away the cosmetics.
It also contains hyaluronic acid. To boost collagen production, and to blur the fine lines and wrinkles that come with age.
It is enriched with gentle exfoliants safe for regular use. This means PrimeSkin Beauty Water is a wonderful way to give your (clean) skin a new lease on life, and to eliminate gray cast and dullness.
Some of our most ardent supporters use PrimeSkin Beauty Water as a pick me up instant facial. Just drench your skin in this elixir. Jump in the shower. Step out rejuvenated.
Finally, let's talk about cleansers.
Cleansers remove dirt, oil, and grime from the surface of your skin. They come in various forms, - from foams to creams, and their capabilities are vast.
“When you have thinning, sensitive, pale skin - think of cleansers as daily maintenance. A non-negotiable step in your beauty routine, even if you haven’t set foot outside.
Celebrity make-up artist Pat McGrath suggests, "A creamy cleanser with ingredients like ceramides or peptides can support the skin's barrier, especially for women over 50."
Cleansers set the stage for the rest of your routine, including the toning and moisturizing that follow.
However, not all cleansers are made equal.
Based on research and feedback, here are 4 things mature women must avoid when cleansing:
Don’t use cleansers with salicylic acid. These irritate sensitive skin.
Avoid cleansers that leave a slick film behind. Choose gel based, non-comedogenic products.
Cleansing once isn’t the deal. You need a splash of water - AM & PM. So choose cleansers that are mild, and capable of preserving your skin’s hydration.
Cleansers that aren’t pH balanced erode your moisture barrier, aging you.
Cleansers set the stage for the rest of your routine, including the toning and moisturizing that follow.
However, not all cleansers are made equal.
Based on research and feedback, here are 4 things mature women must avoid when cleansing:
Don’t use cleansers with salicylic acid. These irritate sensitive skin.
Avoid cleansers that leave a slick film behind. Choose gel based, non-comedogenic products.
Cleansing once isn’t the deal. You need a splash of water - AM & PM. So choose cleansers that are mild, and capable of preserving your skin’s hydration.
Cleansers that aren’t pH balanced erode your moisture barrier, aging you.
Navigating the world of skincare can be overwhelming, but understanding the roles of cleansers, toners, and make-up removers can simplify your daily routine.
Remember, ladies, it's not about piling on products; it's about choosing the right ones for your beautiful mature skin.
As the iconic Mary Greenwell, who has worked with mature beauties like Cate Blanchett and Helen Mirren, wisely puts it, "Skincare is a journey, not a race. Find what works for you and embrace the beauty of aging."
Navigating the world of skincare can be overwhelming, but understanding the roles of cleansers, toners, and make-up removers can simplify your daily routine.
Remember, ladies, it's not about piling on products; it's about choosing the right ones for your beautiful mature skin.
As the iconic Mary Greenwell, who has worked with mature beauties like Cate Blanchett and Helen Mirren, wisely puts it, "Skincare is a journey, not a race. Find what works for you and embrace the beauty of aging."
“On the secretly blushing cheek is reflected the glow of the heart!” - Soren Kierkegaard
Interestingly enough… celebrity make-up artists like Huda Kattan and Anastasia Soare agree with this Danish philosopher.
They are huge proponents of blushers because they believe the versatile beauty product is a lifesaver, particularly for women over 50.
The right kind of blush brings joy, vivacity, and the glow of health to the palest of faces.
Blushers are more forgiving than contour wands. If you are particularly skeptical of contouring, you can still enhance your bone structure with strategically placed dabs of blusher.
Blush placement can literally change your face. This is something we’ll reference later on in the blog. But blusher application lends a subtly lifted appeal to mature faces, and plumps out deflated cheeks.
Despite being so desirable, and useful - it is still very much possible to mess blushers up.
Pretty badly.
You can choose the wrong formula, clashing shades - and even apply blush in ways that age you.
No more.
Keep reading to feel like a blusher pro by the time you’re done.
Interestingly enough… celebrity make-up artists like Huda Kattan and Anastasia Soare agree with this Danish philosopher.
They are huge proponents of blushers because they believe the versatile beauty product is a lifesaver, particularly for women over 50.
The right kind of blush brings joy, vivacity, and the glow of health to the palest of faces.
Blushers are more forgiving than contour wands. If you are particularly skeptical of contouring, you can still enhance your bone structure with strategically placed dabs of blusher.
Blush placement can literally change your face. This is something we’ll reference later on in the blog. But blusher application lends a subtly lifted appeal to mature faces, and plumps out deflated cheeks.
Despite being so desirable, and useful - it is still very much possible to mess blushers up.
Pretty badly.
You can choose the wrong formula, clashing shades - and even apply blush in ways that age you.
No more.
Keep reading to feel like a blusher pro by the time you’re done.
Just a few benefits of a dewy, creamy, hydrating blusher:
Creams are a dose of moisture and hydration. They not only sit pretty and velvety, they protect sensitive facial skin against drying weather, pollution and toxic make-up.
Cream blushers are easy to blend. Use your fingers. Or a brush. You won’t have to keep finessing the pigment to achieve that minimalistic, no-makeup, barely there hue. Powders on the other hand are stubborn. They settle in fine lines and refuse to be tempered … Powder demands the veiling technique where extra pigment is covered and muted with (even) more face powder.
Cream blurs skin texture. Texture is more prominent - in the form of wrinkles and open pores - as the years add on. Cream blushers are a no-brainer for women over 50.
Just make sure that the cream blush you add to your make-up bag is non-oily and non-comedogenic.
You want gentle color and sheen, not breakouts!
You may prefer a heavy handed approach when it comes to blusher.
Draping your face in rosy, peachy hues is tempting.
But if you want to shave years off your graceful visage with blushers, follow these 3 techniques.
This is a clever way to enhance your cheekbone - instead of the apples of your cheeks - without using harsh contour lines.
To locate your cheekbone, just place your pointer finger on the top of your ear, and your thumb on the tip of your nose… slowly bringing the two together to meet on your cheekbone.
This is a clever way to enhance your cheekbone - instead of the apples of your cheeks - without using harsh contour lines.
To locate your cheekbone, just place your pointer finger on the top of your ear, and your thumb on the tip of your nose… slowly bringing the two together to meet on your cheekbone.
Everyone’s going gaga over this trick.
When you apply blush on your cheekbone, build the rosiness up to your temple. Post 50 sagging is inevitable.
Giving the color some height on the tail end of the application, instead of plateauing it out, brings lift and life to your face.
Everyone’s going gaga over this trick.
When you apply blush on your cheekbone, build the rosiness up to your temple. Post 50 sagging is inevitable.
Giving the color some height on the tail end of the application, instead of plateauing it out, brings lift and life to your face.
We’ve talked at length about why fingers are the niftiest of make-up tools.
Keep this rule in mind.
When you want to go for a flushed, naturally vibrant look - opt for finger-friendly blush and blend that in with your fingers.
When you want a more flawless, airbrushed finish - use a densely packed, high performance brush like PrimeWand Brush - which is vegan (doesn’t absorb product) and ultra soft for a second skin look.
We’ve talked at length about why fingers are the niftiest of make-up tools.
Keep this rule in mind.
When you want to go for a flushed, naturally vibrant look - opt for finger-friendly blush and blend that in with your fingers.
When you want a more flawless, airbrushed finish - use a densely packed, high performance brush like PrimeWand Brush - which is vegan (doesn’t absorb product) and ultra soft for a second skin look.
Before we dive into the best blusher shades for women over 50 … there are two things you must know to find your perfect color make-up match.
1. Undertones. Your undertone defines the warmth of your skin. Mostly due to the color of your veins. If they are popping icy blue - you're cool toned. Green and olive veins? You’re warm toned.
It’s recommended that warm toned women apply warm blusher shades… and cool toned divas choose cooler blushes. But to keep it simple - you can go for neutral colors.
Neutral shades have lots of white in them. So pink + white = neutral pink.
2. Complexion. This is the spectrum of melanin in your skin. Fair, olive, and dark are the three most common complexions found around the world. You’re either one of these complexion types -- or you are somewhere in between them.
A berry blush - like our PrimeWand Pigment - may look like a lot. But it blends like a charm. And berry mimics the flush of blood to your face, when you blush for real.
No wonder it’s been a best-seller in 2023. It is made for every skin undertone and complexion type.
Turns out we are all the same color of joy!
Blusher shades by undertone ensure colors don’t clash with your overall look. And keeping your complexion in mind ensures that you aren’t overwhelmed by colors that don’t celebrate the melanin in your skin.
Blooming rose blushes are neutral (but powerful) pink. They look their best on fair and olive skinned beauties.
Something like PrimeWand Nude - made with the extract of Damask rose petals - heals skin texture and evens out redness (thanks to the generous swirls of white in the pigment).
The fairest of fair mature women may use peach blossom blushes, without worrying about going too dark, or overwhelming their pale translucence.
With its peachy underlay, a product like PrimeWand Peony corrects that dreaded tired gray cast, giving parched skin the moist, plump look of a well cared for face.
Winter shade for almost any skin undertone and complexion, these blushers uplift olive ladies. Bronzy hints in their skin compliment the orange-pink glow of coral hues.
Even though a blusher like PrimeWand Coral is neutral in color, using one instantly transports you to the balmy days of summer.
Darker complexions go mellow honey with the years. Signs of age induced damage plague darker divas less!
What a blush like PrimeWand Chestnut then has to do is resonate with these honey tones for a cohesive look, and bring rich sheen to drier skin.
Did you learn something new today? Let us know! We hope you now have a handy guide to always pick the best mature blusher shades possible.
Did you learn something new today? Let us know! We hope you now have a handy guide to always pick the best mature blusher shades possible.
Limp.. the worst word in the English vocabulary.
We don’t want limp hair.
We don’t want limp clothes.
And we certainly do not want limp, droopy lashes.
Women over 50 have to often contend with eyelashes that are a picture of dispirited depression.
Curlers are an easy fix. But curlers are aggressive. They bend lashes in a way that goes against the natural growth of sensitive, mature lashes.
But that doesn’t mean you can’t enjoy perky, lifted eyelashes… without resorting to falsies.
In this blog, we’ll discuss 5 natural ways to give your lashes that desirable C-curve!
Limp.. the worst word in the English vocabulary.
We don’t want limp hair.
We don’t want limp clothes.
And we certainly do not want limp, droopy lashes.
Women over 50 have to often contend with eyelashes that are a picture of dispirited depression.
Curlers are an easy fix. But curlers are aggressive. They bend lashes in a way that goes against the natural growth of sensitive, mature lashes.
But that doesn’t mean you can’t enjoy perky, lifted eyelashes… without resorting to falsies.
In this blog, we’ll discuss 5 natural ways to give your lashes that desirable C-curve!
Aging bodies produce less collagen and elastin, two proteins that contribute to the elasticity and firmness of our skin and hair. This includes our eyelashes.
“According to a study published in the International Journal of Cosmetic Science, the diameter of eyelashes decreases with age, leading to thinner and droopier lashes."
Hormonal changes during menopause can also affect the growth and health of eyelashes, causing them to lose their natural curl and volume.
Aging bodies produce less collagen and elastin, two proteins that contribute to the elasticity and firmness of our skin and hair. This includes our eyelashes.
“According to a study published in the International Journal of Cosmetic Science, the diameter of eyelashes decreases with age, leading to thinner and droopier lashes."
Hormonal changes during menopause can also affect the growth and health of eyelashes, causing them to lose their natural curl and volume.
Eyelash curlers, especially heated ones, can be harsh on lashes, causing breakage and damage.
This is particularly true for mature lashes, which are more fragile due to decreased collagen and elastin production. The heat from curling irons can also dry out lashes, making them brittle and prone to falling out.
According to a report in the Journal of Cosmetic Dermatology, repeated use of eyelash curlers can lead to traction alopecia, a condition where hair falls out due to tension or pulling.
Eyelash curlers, especially heated ones, can be harsh on lashes, causing breakage and damage.
This is particularly true for mature lashes, which are more fragile due to decreased collagen and elastin production. The heat from curling irons can also dry out lashes, making them brittle and prone to falling out.
According to a report in the Journal of Cosmetic Dermatology, repeated use of eyelash curlers can lead to traction alopecia, a condition where hair falls out due to tension or pulling.
1. Eyelash Serums: Quality serums contain ingredients like peptides and biotin that promote lash growth and health. They can help restore the natural curl and volume of your lashes.
2. Healthy Diet: A diet rich in proteins, vitamins, and minerals can promote lash health.
Foods like fish, eggs, beans, and Greek yogurt are excellent sources of protein. Fruits and vegetables, particularly those rich in vitamins A, C, and E, can also help improve lash health!
Curled lashes do not obscure your eyes, or cast an inky shadow. This is especially important for women over 50, who may have dark circles because of hormonal and skin related changes. Droopy eyelashes give an impression of smaller, ringed eyes.
1. Eyelash Serums: Quality serums contain ingredients like peptides and biotin that promote lash growth and health. They can help restore the natural curl and volume of your lashes.
2. Healthy Diet: A diet rich in proteins, vitamins, and minerals can promote lash health.
Foods like fish, eggs, beans, and Greek yogurt are excellent sources of protein. Fruits and vegetables, particularly those rich in vitamins A, C, and E, can also help improve lash health!
Curled lashes do not obscure your eyes, or cast an inky shadow. This is especially important for women over 50, who may have dark circles because of hormonal and skin related changes. Droopy eyelashes give an impression of smaller, ringed eyes.
3. Gentle Massage: Massaging your eyelids can stimulate blood flow to the area, promoting lash growth.
Use your fingertips to gently massage your eyelids in a circular motion for a few minutes each day.
PRO-TIP: Once you’ve applied a quality eyelash serum, you can also press your wet lashes against the brow bone (gently) to give them an additional lift and curl.
4. Proper Makeup Removal: Leaving makeup on overnight can damage your lashes.
Always remove your makeup before bed using a gentle makeup remover. Avoid rubbing or pulling on your lashes as this can both harm the delicate curl of your lashes, and actually worsen eyelash breakage.
3. Gentle Massage: Massaging your eyelids can stimulate blood flow to the area, promoting lash growth.
Use your fingertips to gently massage your eyelids in a circular motion for a few minutes each day.
PRO-TIP: Once you’ve applied a quality eyelash serum, you can also press your wet lashes against the brow bone (gently) to give them an additional lift and curl.
4. Proper Makeup Removal: Leaving makeup on overnight can damage your lashes.
Always remove your makeup before bed using a gentle makeup remover. Avoid rubbing or pulling on your lashes as this can both harm the delicate curl of your lashes, and actually worsen eyelash breakage.
5. PrimeLash Mascara: The favorite mascara of women over 50. PrimeLash Mascara has over 6000 5* reviews and hundreds of them praise the C-curve lashes achieve, in just 2 coats.
How does PrimeLash Mascara make this possible?
The unique serum base hydrates parched, brittle lashes. Olive oil and avocado oil (with squalene) unfurl sparse lashes to their full length. Vitamins A, C, D, E fortify and strengthen lashes … to prevent the dreaded droop.
Finally, the magic wand combs and lifts eyelashes, locking the look in place.
The more diligently you use PrimeLash Mascara, the more pronounced you can expect this delightful, natural curve to get.
5. PrimeLash Mascara: The favorite mascara of women over 50. PrimeLash Mascara has over 6000 5* reviews and hundreds of them praise the C-curve lashes achieve, in just 2 coats.
How does PrimeLash Mascara make this possible?
The unique serum base hydrates parched, brittle lashes. Olive oil and avocado oil (with squalene) unfurl sparse lashes to their full length. Vitamins A, C, D, E fortify and strengthen lashes … to prevent the dreaded droop.
Finally, the magic wand combs and lifts eyelashes, locking the look in place.
The more diligently you use PrimeLash Mascara, the more pronounced you can expect this delightful, natural curve to get.
While aging does affect the health and appearance of our lashes, there are ways to maintain their natural curl and vitality.
By taking care of our lashes and using products like PrimeLash Mascara, we can keep our lashes looking youthful and vibrant.
While aging does affect the health and appearance of our lashes, there are ways to maintain their natural curl and vitality.
By taking care of our lashes and using products like PrimeLash Mascara, we can keep our lashes looking youthful and vibrant.
We’ve labeled this guide as one for smokers!
But we fervently hope that you are an ex-smoker.
Smoking kills… at any age. For women over 50… the impact of smoking on the body is equivalent to tossing a hand grenade in an already agitated whirlpool of psychological upheavals and bodily changes.
Lips are just one of the many aspects of femininity adversely impacted by prolonged smoking.
Today, we’ll delve into how you can detect smoking related damage done to your lips, and several natural ways to gradually turn your pout around.
We’ve labeled this guide as one for smokers!
But we fervently hope that you are an ex-smoker.
Smoking kills… at any age. For women over 50… the impact of smoking on the body is equivalent to tossing a hand grenade in an already agitated whirlpool of psychological upheavals and bodily changes.
Lips are just one of the many aspects of femininity adversely impacted by prolonged smoking.
Today, we’ll delve into how you can detect smoking related damage done to your lips, and several natural ways to gradually turn your pout around.
According to a study published in the Journal of Dermatological Science, the decrease in elastin and collagen lead to thinner lips and a less pronounced pout.
FACT CHECK: Some brands use collagen and peptides interchangeably. While peptides are the building blocks of protein, collagen itself is an important protein. Its fiber-like structure is used to create connective tissue.
Hormonal changes during menopause can also affect the volume and health of our lips, causing them to lose their natural plumpness and hydration.
Smoking can exacerbate this natural aging process of our lips. The heat from the cigarette, combined with the chemicals in tobacco cause dehydration and malnourishment of your lips.
Signs of this degradation include dryness, fine lines, and a loss of natural color.
According to a study published in the Journal of Dermatological Science, the decrease in elastin and collagen lead to thinner lips and a less pronounced pout.
FACT CHECK: Some brands use collagen and peptides interchangeably. While peptides are the building blocks of protein, collagen itself is an important protein. Its fiber-like structure is used to create connective tissue.
Hormonal changes during menopause can also affect the volume and health of our lips, causing them to lose their natural plumpness and hydration.
Smoking can exacerbate this natural aging process of our lips. The heat from the cigarette, combined with the chemicals in tobacco cause dehydration and malnourishment of your lips.
Signs of this degradation include dryness, fine lines, and a loss of natural color.
Hydrate: Drinking plenty of water hydrates your lips from the inside out. Unfortunately, nothing else mimics the natural plumping of cell walls that’s possible with water.
Exfoliate: Regularly exfoliating your lips can remove dead skin cells and promote the growth of new, healthy skin. You can make a natural exfoliant at home using sugar and honey. Massage in with a baby toothbrush.
Moisturize: Using a natural lip balm can help to lock in moisture and protect your lips from environmental damage. Look for lip balms that contain shea butter, hyaluronic acid and beeswax.
1. Hydrate: Drinking plenty of water hydrates your lips from the inside out. Unfortunately, nothing else mimics the natural plumping of cell walls that’s possible with water.
2. Exfoliate: Regularly exfoliating your lips can remove dead skin cells and promote the growth of new, healthy skin. You can make a natural exfoliant at home using sugar and honey. Massage in with a baby toothbrush.
3. Moisturize: Using a natural lip balm can help to lock in moisture and protect your lips from environmental damage. Look for lip balms that contain shea butter, hyaluronic acid and beeswax.
4. Healthy Diet: A diet rich in vitamins & minerals promotes the health of your skin, including your lips. Foods like fish, nuts, and fruits and vegetables, particularly those rich in vitamins A, C, and E speed up repair of damaged lip tissue. As new cells are created, you notice visible lightening of your pout, and an improvement of the rough, scabby appearance.
5. Quit Smoking: If you're still smoking, the best thing you can do for your lips (and your overall health) is to quit. There are many resources available to help you quit smoking, including nicotine replacement therapy and support groups.
6. Lip Exercises: Just like the rest of your body, your lips can benefit from regular exercise. Lip exercises boost blood circulation to your lips, promoting their natural color and volume.
4. Healthy Diet: A diet rich in vitamins & minerals promotes the health of your skin, including your lips. Foods like fish, nuts, and fruits and vegetables, particularly those rich in vitamins A, C, and E speed up repair of damaged lip tissue. As new cells are created, you notice visible lightening of your pout, and an improvement of the rough, scabby appearance.
5. Quit Smoking: If you're still smoking, the best thing you can do for your lips (and your overall health) is to quit. There are many resources available to help you quit smoking, including nicotine replacement therapy and support groups.
6. Lip Exercises: Just like the rest of your body, your lips can benefit from regular exercise. Lip exercises boost blood circulation to your lips, promoting their natural color and volume.
7. Lasting Protection: Many of the recommendations in this list are no different from regular recommendations made to non-smokers who wish to care for their pouts. But as we’ve already discussed, smoking adds a level of complexity to lip health. Extra protection is of paramount importance.
Here’s how to do that:
Prefer lip balms with SPF.
Opt for healing make-up. Lipstick is ubiquitous. Most women over 50 do not like to set foot outside without their trusty lipstick on. As a result, mature ladies spend a lot of time with this specific make-up adorning their pouts. If you are an ex-smoker, take advantage of lipsticks and tints boasting healing properties. Honey (anti-inflammatory & anti-bacterial) and beetroot juice (antioxidant) not only lock in hydration and moisture, they also provide an alluring, natural redness that tends to last with use.
7. Lasting Protection: Many of the recommendations in this list are no different from regular recommendations made to non-smokers who wish to care for their pouts. But as we’ve already discussed, smoking adds a level of complexity to lip health. Extra protection is of paramount importance.
Here’s how to do that:
Prefer lip balms with SPF.
Opt for healing make-up. Lipstick is ubiquitous. Most women over 50 do not like to set foot outside without their trusty lipstick on. As a result, mature ladies spend a lot of time with this specific make-up adorning their pouts. If you are an ex-smoker, take advantage of lipsticks and tints boasting healing properties. Honey (anti-inflammatory & anti-bacterial) and beetroot juice (antioxidant) not only lock in hydration and moisture, they also provide an alluring, natural redness that tends to last with use.
Fingers are your friend! ;)
The world of beauty is ever changing, and the tools only get more complicated and expensive.
However, sometimes, the best tool is right at your fingertips – quite literally.
For women over 50, finger application achieves a more natural, “I’m not trying too hard” finish. In this blog post, we'll explore the benefits of using fingers to apply makeup and provide you with seven handy tips to ace mature makeup application.
Fingers are your friend! ;)
The world of beauty is ever changing, and the tools only get more complicated and expensive.
However, sometimes, the best tool is right at your fingertips – quite literally.
For women over 50, finger application achieves a more natural, “I’m not trying too hard” finish. In this blog post, we'll explore the benefits of using fingers to apply makeup and provide you with seven handy tips to ace mature makeup application.
So, why is using fingers such a winning strategy for mature skin?
The secret lies in the heat. The warmth of our fingers helps meld the product into the skin more effectively, leading to a smoother, more seamless finish.
It softens the products, making them easier to work with, especially for those with drier skin, common in women over 50.
Plus, fingers can provide a greater level of control, which can help prevent the over-application of products, a common mistake that can accentuate fine lines and wrinkles.
So, why is using fingers such a winning strategy for mature skin?
The secret lies in the heat. The warmth of our fingers helps meld the product into the skin more effectively, leading to a smoother, more seamless finish.
It softens the products, making them easier to work with, especially for those with drier skin, common in women over 50.
Plus, fingers can provide a greater level of control, which can help prevent the over-application of products, a common mistake that can accentuate fine lines and wrinkles.
Now, let's compare the finish you can expect when using fingers, brushes, or blenders.
Brushes are fantastic for precision and blending but can sometimes create a less natural finish. They also might not warm the product enough, which is crucial for seamless blending.
Moreover brushes can get ridiculously overpriced, if they are “natural”. $250 anyone?? Remember that?
Brush quality can vary from animal to animal (when natural), season to season, and depends on material (when synthetic).
Sponges & blenders, on the other hand, give a consistent, airbrushed look but absorb too much product. They also demand a good several minutes of finessing.
In contrast, fingers allow for a more tactile approach, creating a radiant finish by blending makeup directly into the skin.
Now, let's compare the finish you can expect when using fingers, brushes, or blenders.
Brushes are fantastic for precision and blending but can sometimes create a less natural finish. They also might not warm the product enough, which is crucial for seamless blending.
Moreover brushes can get ridiculously overpriced, if they are “natural”. $250 anyone?? Remember that?
Brush quality can vary from animal to animal (when natural), season to season, and depends on material (when synthetic).
Sponges & blenders, on the other hand, give a consistent, airbrushed look but absorb too much product. They also demand a good several minutes of finessing.
In contrast, fingers allow for a more tactile approach, creating a radiant finish by blending makeup directly into the skin.
So, how can you maximize the effectiveness of finger application for mature makeup? Here are seven tips:
Start Small: Always start with a small amount of product. It's easier to add more than it is to remove excess.
Warm it Up: Rub the product between your fingers to warm it up before application. This will help it blend into your skin better.
Use the Right Finger: Different fingers apply different pressures. For example, the ring finger is often used for delicate areas like under the eyes because it naturally has a lighter touch.
Patting, Not Dragging: Avoid dragging your fingers across your face, as it can stretch the skin. Instead, gently pat or dab the product onto your skin.
Layer Your Products: Apply your makeup in thin layers to build coverage gradually. This helps to avoid a heavy, caked-on appearance.
Blend Edges: Make sure to blend the edges of your makeup well. Unblended makeup can look harsh and unnatural, especially in natural light.
Right Products: Invest in high quality pro age products that are made to blend & build. Check for the presence of premium oils like Olive & Avocado, with collagen boosting Hyaluronic acid for a silky finish and buttery feel - both conducive to finger application.
Non-oily, no-mess, multitasking. Explore the world of minimalist, clean make-up with our luxurious PrimeWands range.
Non-oily, no-mess, multitasking. Explore the world of minimalist, clean make-up with our luxurious PrimeWands range.
In conclusion, using fingers to apply makeup for women over 50 can be an effective, cost-friendly strategy.
Not only does it subtly enhance your looks, it also allows for better control and seamless blending.
With these tips and a little practice, you'll master the art of mature makeup application in no time. Embrace the wisdom of your years and let your beauty shine through.
In conclusion, using fingers to apply makeup for women over 50 can be an effective, cost-friendly strategy.
Not only does it subtly enhance your looks, it also allows for better control and seamless blending.
With these tips and a little practice, you'll master the art of mature makeup application in no time. Embrace the wisdom of your years and let your beauty shine through.
Less than 20% of physicians are trained in any sort of menopausal care!
That unfortunately includes your skin, and your aesthetics.
Menopause is a hard taskmaster. Here is what it does to you:
Decreases collagen by as much as 30% in the first 5 years after menopause. Collagen is the primary building block of your body’s skin, muscles, bones and ligaments. Youthful you needs collagen.
Worsens dark circles and fine lines. This is closely linked to sleep disturbances (which are also rampant, post menopause)
Compromises your moisture barrier. Referred to as transepidermal water loss.
All in all, in the aftermath of menopause, you may find yourself looking and feeling parched, stretchy, and just plain tired.
Is this it though?
You’re doomed to miss that fresh, glowing skin for life? Thankfully, the answer is no.
Because science can come to the rescue.
Less than 20% of physicians are trained in any sort of menopausal care!
That unfortunately includes your skin, and your aesthetics.
Menopause is a hard taskmaster. Here is what it does to you:
Decreases collagen by as much as 30% in the first 5 years after menopause. Collagen is the primary building block of your body’s skin, muscles, bones and ligaments. Youthful you needs collagen.
Worsens dark circles and fine lines. This is closely linked to sleep disturbances (which are also rampant, post menopause)
Compromises your moisture barrier. Referred to as transepidermal water loss.
All in all, in the aftermath of menopause, you may find yourself looking and feeling parched, stretchy, and just plain tired.
Is this it though?
You’re doomed to miss that fresh, glowing skin for life? Thankfully, the answer is no.
Because science can come to the rescue.
You need collagen, you need an unbreachable skin guard, and you need HYDRATION. HYDRATION. HYDRATION.
Take in these essentials from both your diet, and your beauty routine.
You need collagen, you need an unbreachable skin guard, and you need HYDRATION. HYDRATION. HYDRATION.
Take in these essentials from both your diet, and your beauty routine.
One or the other won’t work, especially since you’ve already navigated the hormonal chaos and minefield of menopause.
Eat Protein-Rich Foods: Collagen is a protein, so consuming protein-rich foods can help boost collagen production. This includes lean meats, fish, eggs, dairy products, legumes, and soy products.
Consume Vitamin C: Vitamin C is essential for collagen synthesis. Include fruits and vegetables rich in Vitamin C in your diet, such as oranges, strawberries, bell peppers, and broccoli.
Include Omega-3 Fatty Acids: Omega-3 fatty acids help keep skin hydrated and may also help protect against sun damage.
Eat Foods Rich in Antioxidants: Antioxidants can protect your skin from free radicals and environmental stressors. Foods rich in antioxidants include berries, dark chocolate, pecans, artichokes, and kale.
One or the other won’t work, especially since you’ve already navigated the hormonal chaos and minefield of menopause.
Eat Protein-Rich Foods: Collagen is a protein, so consuming protein-rich foods can help boost collagen production. This includes lean meats, fish, eggs, dairy products, legumes, and soy products.
Consume Vitamin C: Vitamin C is essential for collagen synthesis. Include fruits and vegetables rich in Vitamin C in your diet, such as oranges, strawberries, bell peppers, and broccoli.
Include Omega-3 Fatty Acids: Omega-3 fatty acids help keep skin hydrated and may also help protect against sun damage.
Eat Foods Rich in Antioxidants: Antioxidants can protect your skin from free radicals and environmental stressors. Foods rich in antioxidants include berries, dark chocolate, pecans, artichokes, and kale.
Good things start with a thorough cleanse.
Use a gentle make-up remover like PrimeSkin Beauty Water to break down cosmetics particles. One swipe after is all you need to unveil refreshed and squeaky clean skin. Our formulation contains both hyaluronic acid and glycolic acid to repair and boost your delicate moisture barrier.
EXPERT NOTE: Ceramides and peptides are great in make-up removers and cleansers. Ceramides work by hydrating your skin from within, while peptides improve overall skin quality, reduce inflammation, and can fight adult acne.
Seal the deal with a pH balancing toner. pH balance is crucial for moisture barrier stability. Healthy skin has a pH between 4.7 and 5.
Good things start with a thorough cleanse.
Use a gentle make-up remover like PrimeSkin Beauty Water to break down cosmetics particles. One swipe after is all you need to unveil refreshed and squeaky clean skin. Our formulation contains both hyaluronic acid and glycolic acid to repair and boost your delicate moisture barrier.
EXPERT NOTE: Ceramides and peptides are great in make-up removers and cleansers. Ceramides work by hydrating your skin from within, while peptides improve overall skin quality, reduce inflammation, and can fight adult acne.
Seal the deal with a pH balancing toner. pH balance is crucial for moisture barrier stability. Healthy skin has a pH between 4.7 and 5.
You should exfoliate.
Just make sure your physical exfoliant has rounded microspheres, instead of abrasive grains.
We recommend the cautious use of chemical exfoliants - like Lactic Acid for sensitive mature skin.
Shying away from exfoliation can invite other problems like clogged pores, breakouts, and dullness.
You should exfoliate.
Just make sure your physical exfoliant has rounded microspheres, instead of abrasive grains.
We recommend the cautious use of chemical exfoliants - like Lactic Acid for sensitive mature skin.
Shying away from exfoliation can invite other problems like clogged pores, breakouts, and dullness.
Research has proven beyond doubt that combinations like Hyaluronic Acid, and glycerin can not only nourish and plump up skin right away, but also hold the effect for up to 24 hours!!
Our community is in love with PrimeWand Nourish. This no-mess wand moisturizer contains 3% refined Hyaluronic Acid (better at keeping moisture locked in), and oodles of glycerin.
If you prefer a topical Hyaluronic Acid serum - that works too, especially for very oily skin.
Pair this application with a soft, luxurious massage. Use your fingertips or a warm cloth. Stimulating your skin in an unhurried way is the beauty secret of many Hollywood A-listers, including Julianne Moore.
Research has proven beyond doubt that combinations like Hyaluronic Acid, and glycerin can not only nourish and plump up skin right away, but also hold the effect for up to 24 hours!!
Our community is in love with PrimeWand Nourish. This no-mess wand moisturizer contains 3% refined Hyaluronic Acid (better at keeping moisture locked in), and oodles of glycerin.
If you prefer a topical Hyaluronic Acid serum - that works too, especially for very oily skin.
Pair this application with a soft, luxurious massage. Use your fingertips or a warm cloth. Stimulating your skin in an unhurried way is the beauty secret of many Hollywood A-listers, including Julianne Moore.
We are big on Vitamin C!
An antioxidant, it fights off dark spots, and is effective against discoloration.
But not all Vitamin C elixirs are created alike.
Choose one that’s natural, extracted from fruits and vegetables.
Don’t go for the highest potency right away, since this may irritate your skin.
Don’t crush up vitamin C tablets … please. Your skin won’t absorb the particles, and fillers may in fact expose you to toxins.
We are big on Vitamin C!
An antioxidant, it fights off dark spots, and is effective against discoloration.
But not all Vitamin C elixirs are created alike.
Choose one that’s natural, extracted from fruits and vegetables.
Don’t go for the highest potency right away, since this may irritate your skin.
Don’t crush up vitamin C tablets … please. Your skin won’t absorb the particles, and fillers may in fact expose you to toxins.
Your morning skincare routine is incomplete without sun protection.
All living creatures require solar radiation shielding, post menopausal skin is particularly susceptible to photoaging.
Photoaging is triggered by the UVA rays in sun’s light (unfortunately, regular SPF won’t block them!).
Choose a lightweight, unscented, hypoallergenic sunscreen like PrimeSkin Protect.
Ensure you have at least SPF 40 (with equal UVA protection)
Use sunscreen generously. According to FDA’s standards, an adult face needs three full fingers of sunscreen.
Reapply every 2 hours.
Your morning skincare routine is incomplete without sun protection.
All living creatures require solar radiation shielding, post menopausal skin is particularly susceptible to photoaging.
Photoaging is triggered by the UVA rays in sun’s light (unfortunately, regular SPF won’t block them!).
Choose a lightweight, unscented, hypoallergenic sunscreen like PrimeSkin Protect.
Ensure you have at least SPF 40 (with equal UVA protection)
Use sunscreen generously. According to FDA’s standards, an adult face needs three full fingers of sunscreen.
Reapply every 2 hours.
Ensuring your tech or the great outdoors can’t gut punch your skin is a life hack.
This precaution alone can drastically slow down the formation of fine lines and wrinkles.
Thank us later! ❤️
Ensuring your tech or the great outdoors can’t gut punch your skin is a life hack.
This precaution alone can drastically slow down the formation of fine lines and wrinkles.
Thank us later! ❤️
Heal away signs of aging. Reveal your evergreen beauty. Clean, hypoallergenic products loved by Vogue and Cosmopolitan.
Heal away signs of aging. Reveal your evergreen beauty. Clean, hypoallergenic products loved by Vogue and Cosmopolitan.
The word on the street is to keep your lashes long, and your mascara standards high!
But for women over 50, this can be a distinct struggle.
You see mascaras need quite a bit of patience and practice to apply well. And these lash extensions in a bottle tend to clump.
Even on the spikiest and perkiest of lashes.
So it's no small wonder that most mature ladies see eye boogers, yucky clumps, and thick little globs of staining mascara dotting their lashes.
Not pretty!
The word on the street is to keep your lashes long, and your mascara standards high!
But for women over 50, this can be a distinct struggle.
You see mascaras need quite a bit of patience and practice to apply well. And these lash extensions in a bottle tend to clump.
Even on the spikiest and perkiest of lashes.
So it's no small wonder that most mature ladies see eye boogers, yucky clumps, and thick little globs of staining mascara dotting their lashes.
Not pretty!
As we age, changes in our body can affect the health and vitality of our lashes.
Hormonal shifts result in hair becoming thinner and less dense, which includes our eyelashes.
Short, stubby lashes can’t bear the load of multiple coats of mascara. Wands pick up a ton of product, and do a poor job of spreading it evenly across the available length of a lash.
Thinner, sparser lashes often cross over and form knots. If you apply mascara without sorting them out, lo and behold, it’s clumps time.
As we age, changes in our body can affect the health and vitality of our lashes.
Hormonal shifts result in hair becoming thinner and less dense, which includes our eyelashes.
Short, stubby lashes can’t bear the load of multiple coats of mascara. Wands pick up a ton of product, and do a poor job of spreading it evenly across the available length of a lash.
Thinner, sparser lashes often cross over and form knots. If you apply mascara without sorting them out, lo and behold, it’s clumps time.
Mascara clumps typically form due to the mascara formula drying out and becoming thicker, which is often a result of exposure to air over time.
This thick, dry mascara then sticks to the lashes and forms clumps. Mascara can also clump if it is applied excessively, or in too many layers, without allowing time for each layer to dry.
Mascara clumps typically form due to the mascara formula drying out and becoming thicker, which is often a result of exposure to air over time.
This thick, dry mascara then sticks to the lashes and forms clumps. Mascara can also clump if it is applied excessively, or in too many layers, without allowing time for each layer to dry.
Before applying mascara, it's recommended to use a lash comb. This simple yet effective tool helps separate the lashes, reducing the chances of tangling and clumping. Remember to clean your lash comb regularly to avoid mascara build-up.
Before applying mascara, it's recommended to use a lash comb. This simple yet effective tool helps separate the lashes, reducing the chances of tangling and clumping. Remember to clean your lash comb regularly to avoid mascara build-up.
Using a mascara specifically designed for mature lashes, like PrimeLash Mascara, can be beneficial.
Its wand separates and combs lashes, giving you a highly defined, elongated finish.
Its formula is rich in avocado and olive oils. These natural oils nourish the lashes, promoting their health and keeping them untangled.
Healthy lashes are less likely to clump together, resulting in better application.
Using a mascara specifically designed for mature lashes, like PrimeLash Mascara, can be beneficial.
Its wand separates and combs lashes, giving you a highly defined, elongated finish.
Its formula is rich in avocado and olive oils. These natural oils nourish the lashes, promoting their health and keeping them untangled.
Healthy lashes are less likely to clump together, resulting in better application.
Don’t pump the wand in the mascara tube. This is a sure fire way to invite clumps to the party.
Dip in once.
Apply the mascara by starting at the base of your lashes and gently wiggling the brush as you move towards the tips. Mimicking how hairdressers flat iron individual strands of hair.
Going from the bottom to the top.
PRO-TIP: If you have really small lashes, opt for a mascara wand with diminutive bristles. A petite wand picks up a proportionate volume of product. Now put it on in a side to side, zig zag motion.
ANOTHER PRO-TIP: If there is any goop on the mascara wand (especially around the top where the formula coagulates after repeated use), take time to brush the accumulation off. This can easily transfer to your lashes causing fake clumping.
Don’t pump the wand in the mascara tube. This is a sure fire way to invite clumps to the party.
Dip in once.
Apply the mascara by starting at the base of your lashes and gently wiggling the brush as you move towards the tips. Mimicking how hairdressers flat iron individual strands of hair.
Going from the bottom to the top.
PRO-TIP: If you have really small lashes, opt for a mascara wand with diminutive bristles. A petite wand picks up a proportionate volume of product. Now put it on in a side to side, zig zag motion.
ANOTHER PRO-TIP: If there is any goop on the mascara wand (especially around the top where the formula coagulates after repeated use), take time to brush the accumulation off. This can easily transfer to your lashes causing fake clumping.
Apply your mascara in thin layers, allowing each one to dry before going in with the next. This prevents the mascara from becoming thick and clumpy on your lashes.
It is a win if your mascara is effective in 2 coats or less.
You shouldn’t have to dry your sensitive lashes, choking the life out of them in a prison of mascara gunk.
Apply your mascara in thin layers, allowing each one to dry before going in with the next. This prevents the mascara from becoming thick and clumpy on your lashes.
It is a win if your mascara is effective in 2 coats or less.
You shouldn’t have to dry your sensitive lashes, choking the life out of them in a prison of mascara gunk.
You must take off your mascara before retiring for the night. It’s non-negotiable.
If you fear ripping lashes out, use a gentle, nourishing make-up remover like PrimeSkin Beauty Water. It has glycolic acid which breaks down eye make-up, and melts it away in one fluid motion.
By incorporating these tips into your beauty routine, you can make mascara clumps and tangles a thing of the past.
Remember, it's not just about the right products but also about how you use them. Mature beauty is about embracing your natural changes while making the most of your best features, and that certainly includes our lashes!
You must take off your mascara before retiring for the night. It’s non-negotiable.
If you fear ripping lashes out, use a gentle, nourishing make-up remover like PrimeSkin Beauty Water. It has glycolic acid which breaks down eye make-up, and melts it away in one fluid motion.
By incorporating these tips into your beauty routine, you can make mascara clumps and tangles a thing of the past.
Remember, it's not just about the right products but also about how you use them. Mature beauty is about embracing your natural changes while making the most of your best features, and that certainly includes our lashes!
Navigating the realm of skincare after 50 can be daunting, especially with the myriad of products and advice available. Let's simplify this with five expert-approved tips that will help you maintain radiant, youthful skin.
Navigating the realm of skincare after 50 can be daunting, especially with the myriad of products and advice available. Let's simplify this with five expert-approved tips that will help you maintain radiant, youthful skin.
The Problem: As we age, the skin becomes dry and sensitive, making it crucial to avoid harsh cleansers that strip away the skin's natural oils.
The Science: Dr. Harold Lancer, a renowned dermatologist, explains, "Our skin's moisture barrier weakens as we age, making it more susceptible to damage from harsh cleansing agents."
The Resolution: Opt for a gentle, hydrating cleanser to keep your skin clean and balanced. A splash of PrimeSkin Beauty Water post-cleanse can restore any lost moisture, thanks to its potent mix of refined Hyaluronic Acid, Glycolic Acid and antioxidant rich pomegranate.
The Problem: As we age, the skin becomes dry and sensitive, making it crucial to avoid harsh cleansers that strip away the skin's natural oils.
The Science: Dr. Harold Lancer, a renowned dermatologist, explains, "Our skin's moisture barrier weakens as we age, making it more susceptible to damage from harsh cleansing agents."
The Resolution: Opt for a gentle, hydrating cleanser to keep your skin clean and balanced. A splash of PrimeSkin Beauty Water post-cleanse can restore any lost moisture, thanks to its potent mix of refined Hyaluronic Acid, Glycolic Acid and antioxidant rich pomegranate.
The Problem: Sun damage significantly accelerates skin aging.
The Science: Dermatologist Dr. Ellen Marmur emphasizes, "UVA and UVB rays break down collagen and elastin, leading to wrinkles, hyperpigmentation, and potentially skin cancer."
The Resolution: Apply a broad-spectrum sunscreen like PrimeSkin Protect every day. It's not just for sunny days—UVA rays can penetrate clouds and windows, damaging your skin even on overcast days or when you’re indoors. Reapply every 2-3 hours when you're outdoors for extended periods.
The Problem: Sun damage significantly accelerates skin aging.
The Science: Dermatologist Dr. Ellen Marmur emphasizes, "UVA and UVB rays break down collagen and elastin, leading to wrinkles, hyperpigmentation, and potentially skin cancer."
The Resolution: Apply a broad-spectrum sunscreen like PrimeSkin Protect every day. It's not just for sunny days—UVA rays can penetrate clouds and windows, damaging your skin even on overcast days or when you’re indoors. Reapply every 2-3 hours when you're outdoors for extended periods.
The Problem: Free radicals generated by environmental stressors can speed up skin aging.
The Science: As celebrity makeup artist Lisa Eldridge states, "Antioxidants are your skin's best defense against environmental aggressors."
The Resolution: Use skincare products enriched with antioxidants.Antioxidants aren't just great for your overall health. They bring a myriad of skin benefits too. Antioxidants neutralize unstable molecules (free radicals) that cause oxidative damage, bringing on lines & wrinkles. Furthermore, they boost skin’s elasticity and help slow down collagen degradation.
The Problem: Free radicals generated by environmental stressors can speed up skin aging.
The Science: As celebrity makeup artist Lisa Eldridge states, "Antioxidants are your skin's best defense against environmental aggressors."
The Resolution: Use skincare products enriched with antioxidants.Antioxidants aren't just great for your overall health. They bring a myriad of skin benefits too. Antioxidants neutralize unstable molecules (free radicals) that cause oxidative damage, bringing on lines & wrinkles. Furthermore, they boost skin’s elasticity and help slow down collagen degradation.
The Problem: Aging skin struggles to retain moisture, leading to dryness and accentuated fine lines.
The Science: Dermatologist Dr. Doris Day notes, "Hydration is essential for a plump, youthful complexion. As we age, our skin's ability to retain moisture decreases."
The Resolution: Beyond drinking water, eat water-rich fruits and vegetables. Use skincare products with ingredients like hyaluronic acid, aloe vera, and glycerin that draw moisture to the skin.
Speaking of Hyaluronic Acid -- have you tried PrimeWand Nourish? We used over a million dollars of ingredients in a series of tests, before hitting on the unique combination of Hyaluronic Acid, Honey & Glycerine, with bioactive nutrients.
The Problem: Aging skin struggles to retain moisture, leading to dryness and accentuated fine lines.
The Science: Dermatologist Dr. Doris Day notes, "Hydration is essential for a plump, youthful complexion. As we age, our skin's ability to retain moisture decreases."
The Resolution: Beyond drinking water, eat water-rich fruits and vegetables. Use skincare products with ingredients like hyaluronic acid, aloe vera, and glycerin that draw moisture to the skin.
Speaking of Hyaluronic Acid -- have you tried PrimeWand Nourish? We used over a million dollars of ingredients in a series of tests, before hitting on the unique combination of Hyaluronic Acid, Honey & Glycerine, with bioactive nutrients.
The Problem: Dead skin cells accumulate on the skin surface, causing dullness and preventing skincare products from penetrating effectively.
The Science: Makeup artist Pat McGrath advises, "Regular exfoliation encourages skin cell renewal and helps your skincare products work their magic."
The Resolution: There are two primary types of chemical exfoliants: Alpha Hydroxy Acids (AHAs) and Beta Hydroxy Acids (BHAs).
AHAs, including glycolic acid and lactic acid (This is what we chose to infuse PrimeSkin Beauty Water with), are water-soluble and work on the surface layer of the skin, making them excellent for dry, sun-damaged skin. They can help brighten skin tone and reduce the appearance of fine lines.
BHAs, such as salicylic acid, are oil-soluble, meaning they can penetrate deeper into the pores. They're generally best for oily or acne-prone skin.
For mature skin, AHAs, particularly lactic acid, are often the preferred choice. Lactic acid is milder than glycolic acid and also has moisturizing properties, making it ideal for dry or sensitive mature skin.
The Problem: Dead skin cells accumulate on the skin surface, causing dullness and preventing skincare products from penetrating effectively.
The Science: Makeup artist Pat McGrath advises, "Regular exfoliation encourages skin cell renewal and helps your skincare products work their magic."
The Resolution: There are two primary types of chemical exfoliants: Alpha Hydroxy Acids (AHAs) and Beta Hydroxy Acids (BHAs).
AHAs, including glycolic acid and lactic acid (This is what we chose to infuse PrimeSkin Beauty Water with), are water-soluble and work on the surface layer of the skin, making them excellent for dry, sun-damaged skin. They can help brighten skin tone and reduce the appearance of fine lines.
BHAs, such as salicylic acid, are oil-soluble, meaning they can penetrate deeper into the pores. They're generally best for oily or acne-prone skin.
For mature skin, AHAs, particularly lactic acid, are often the preferred choice. Lactic acid is milder than glycolic acid and also has moisturizing properties, making it ideal for dry or sensitive mature skin.
With these expert-backed tips, you can take control of your skincare regime and maintain your skin’s youthful glow. It's never too late to start, and remember, consistency is key!
With these expert-backed tips, you can take control of your skincare regime and maintain your skin’s youthful glow. It's never too late to start, and remember, consistency is key!
The right kind of black.
A formula that doesn’t stain.
Vivid and rich aren’t harsh.
Most people confuse them. Choose a shade of black with lots of gray undertones.
For example, PrimeEyes Glide comes in Kohl.
A softer black that doesn’t scrimp on the pigment, yet doesn’t appear stark either.
The right kind of black.
A formula that doesn’t stain.
Vivid and rich aren’t harsh.
Most people confuse them. Choose a shade of black with lots of gray undertones.
For example, PrimeEyes Glide comes in Kohl.
A softer black that doesn’t scrimp on the pigment, yet doesn’t appear stark either.
Experiment.
Woodsy brown eyeliners are a boon for hazel or green eyes, making them pop.
Tired eyes with red veins? Try navy. It is known to brighten and whiten your eyes.
Don’t have to go all out on your lids. Use eyeliner to tightline. Apply small dots between the lashes of your upper lash line. This doesn’t scream “eyeliner” … but gives the impression of densely fringed beauties. Your mascara’s BFF.
Experiment.
Woodsy brown eyeliners are a boon for hazel or green eyes, making them pop.
Tired eyes with red veins? Try navy. It is known to brighten and whiten your eyes.
Don’t have to go all out on your lids. Use eyeliner to tightline. Apply small dots between the lashes of your upper lash line. This doesn’t scream “eyeliner” … but gives the impression of densely fringed beauties. Your mascara’s BFF.
Not water-proof. Water resistant liners don’t hold on to your lids and lashes for dear life.
They are stabilized formulas that contain Vitamins E & C for round the clock pigment and low smudging. Ultimately - easier to remove.
Don’t follow the exact shape of your eyes.
Trace the upper eyelid with your liner, till you reach that outer edge and the droop (it’s okay, drooping isn’t a crime). Here, pause, steady your hands and create a tiny flick. Upwards. This trick lifts your entire face.
Not water-proof. Water resistant liners don’t hold on to your lids and lashes for dear life.
They are stabilized formulas that contain Vitamins E & C for round the clock pigment and low smudging. Ultimately - easier to remove.
Don’t follow the exact shape of your eyes.
Trace the upper eyelid with your liner, till you reach that outer edge and the droop (it’s okay, drooping isn’t a crime). Here, pause, steady your hands and create a tiny flick. Upwards. This trick lifts your entire face.
Do it this way:
Take a soft tipped (but) sharp eyeliner.
Line just under your eyeballs. To add support to your lovely peepers.
Line your top lids to tie everything together.
Youthful lids are unlined lids. Women in their 20s and 30s don’t (generally) get hand tremors. Their eyes water less. They don’t care if they lose a few eyelashes to their liner. You should not put up with these problems
Do it this way:
Take a soft tipped (but) sharp eyeliner.
Line just under your eyeballs. To add support to your lovely peepers.
Line your top lids to tie everything together.
Youthful lids are unlined lids. Women in their 20s and 30s don’t (generally) get hand tremors. Their eyes water less. They don’t care if they lose a few eyelashes to their liner. You should not put up with these problems
A strong, healthy moisture barrier is crucial for maintaining youthful skin. However, this barrier becomes increasingly compromised as we age, making mature skin more susceptible to dryness and premature aging.
A strong, healthy moisture barrier is crucial for maintaining youthful skin. However, this barrier becomes increasingly compromised as we age, making mature skin more susceptible to dryness and premature aging.
Research indicates that a damaged moisture barrier accelerates skin aging among mature women, leading to visible signs like wrinkles, loss of firmness, and dullness. This underscores the importance of a proactive skincare routine that focuses on strengthening the moisture barrier.
Research indicates that a damaged moisture barrier accelerates skin aging among mature women, leading to visible signs like wrinkles, loss of firmness, and dullness. This underscores the importance of a proactive skincare routine that focuses on strengthening the moisture barrier.
World-renowned skincare and makeup artists have always stressed the role of a healthy moisture barrier in maintaining youthful, glowing skin.
As Caroline Barnes, a celebrated makeup artist, famously said, "Your makeup can only be as good as your skin. A healthy moisture barrier equals a flawless canvas for makeup application.
World-renowned skincare and makeup artists have always stressed the role of a healthy moisture barrier in maintaining youthful, glowing skin.
As Caroline Barnes, a celebrated makeup artist, famously said, "Your makeup can only be as good as your skin. A healthy moisture barrier equals a flawless canvas for makeup application.
The skin's moisture barrier, also known as the skin barrier or lipid barrier, is the outermost layer of our skin.
Its primary role is to function as a defensive shield, preventing harmful environmental elements, such as pollutants, toxins, and bacteria, from penetrating the skin while locking in essential hydration and nutrients.
The moisture barrier consists of dead skin cells and lipids, namely ceramides, cholesterol, and fatty acids.
When this barrier is damaged or weakened, it becomes permeable or 'leaky', leading to Transepidermal Water Loss (TEWL), a process wherein the skin loses its moisture to the environment.
The skin's moisture barrier, also known as the skin barrier or lipid barrier, is the outermost layer of our skin.
Its primary role is to function as a defensive shield, preventing harmful environmental elements, such as pollutants, toxins, and bacteria, from penetrating the skin while locking in essential hydration and nutrients.
The moisture barrier consists of dead skin cells and lipids, namely ceramides, cholesterol, and fatty acids.
When this barrier is damaged or weakened, it becomes permeable or 'leaky', leading to Transepidermal Water Loss (TEWL), a process wherein the skin loses its moisture to the environment.
Consequently, skin may become dry, dull, sensitive, and more prone to signs of aging like wrinkles, fine lines, and sagging.
Consequently, skin may become dry, dull, sensitive, and more prone to signs of aging like wrinkles, fine lines, and sagging.
Rebuilding the skin's moisture barrier isn't an overnight task, but the results are worth the patience. Here are five effective ways to restore your skin's protective barrier:
Rebuilding the skin's moisture barrier isn't an overnight task, but the results are worth the patience. Here are five effective ways to restore your skin's protective barrier:
1. **Hydrate and Nourish with PrimeSkin Beauty Water:** This ultra-hydrating beauty water is a powerhouse of ingredients like Hyaluronic acid, Clary Sage and Pomegranate that replenish the skin, strengthen the moisture barrier, and improve overall skin health. Incorporate this into your daily skincare routine for a noticeable difference in skin hydration and elasticity.
2. **Use a Gentle Cleanser:** Over-cleansing with harsh products can strip the skin of its natural oils, damaging the moisture barrier. Opt for a gentle, pH-balanced cleanser that will clean the skin without compromising its natural defenses.
1. **Hydrate and Nourish with PrimeSkin Beauty Water:** This ultra-hydrating beauty water is a powerhouse of ingredients like Hyaluronic acid, Clary Sage and Pomegranate that replenish the skin, strengthen the moisture barrier, and improve overall skin health. Incorporate this into your daily skincare routine for a noticeable difference in skin hydration and elasticity.
2. **Use a Gentle Cleanser:** Over-cleansing with harsh products can strip the skin of its natural oils, damaging the moisture barrier. Opt for a gentle, pH-balanced cleanser that will clean the skin without compromising its natural defenses.
3. **PrimeSkin Protect Sunscreen:** Sun damage is a leading cause of moisture barrier deterioration. The PrimeSkin Protect sunscreen offers broad-spectrum protection against UVA and UVB rays while also nourishing the skin. Regular use of this sunscreen will shield your skin from harmful rays and assist in repairing the moisture barrier.
4. **Eat a Skin-Healthy Diet:** Foods rich in Omega-3 fatty acids, antioxidants, and vitamins can help repair the skin's moisture barrier from the inside out. Hydrating by drinking plenty of water is also crucial.
5. **Avoid Over-Exfoliation:** Over-exfoliation can weaken the moisture barrier, leading to dryness and irritation. Limit exfoliation to once or twice a week, depending on your skin's sensitivity. And use chemical exfoliants over physical, harsh scrubs.
3. **PrimeSkin Protect Sunscreen:** Sun damage is a leading cause of moisture barrier deterioration. The PrimeSkin Protect sunscreen offers broad-spectrum protection against UVA and UVB rays while also nourishing the skin. Regular use of this sunscreen will shield your skin from harmful rays and assist in repairing the moisture barrier.
4. **Eat a Skin-Healthy Diet:** Foods rich in Omega-3 fatty acids, antioxidants, and vitamins can help repair the skin's moisture barrier from the inside out. Hydrating by drinking plenty of water is also crucial.
5. **Avoid Over-Exfoliation:** Over-exfoliation can weaken the moisture barrier, leading to dryness and irritation. Limit exfoliation to once or twice a week, depending on your skin's sensitivity. And use chemical exfoliants over physical, harsh scrubs.
Taking care of your skin's moisture barrier is a fundamental aspect of anti-aging skincare.
Taking care of your skin's moisture barrier is a fundamental aspect of anti-aging skincare.
The words of reputed makeup artist Lisa Eldridge are poignant here, "Good skin is not about expensive products or complicated routines - it's about understanding your skin's needs and maintaining its health. A healthy moisture barrier is a big part of this equation."
The words of reputed makeup artist Lisa Eldridge are poignant here, "Good skin is not about expensive products or complicated routines - it's about understanding your skin's needs and maintaining its health. A healthy moisture barrier is a big part of this equation."
To mitigate the effects of aging and to maintain a youthful complexion, prioritize your skin's moisture barrier.
Employ the use of effective skincare products like PrimeSkin Beauty Water and PrimeSkin Protect, and implement gentle skin care practices. With consistency, you will observe a significant improvement in your skin's resilience and radiance.
To mitigate the effects of aging and to maintain a youthful complexion, prioritize your skin's moisture barrier.
Employ the use of effective skincare products like PrimeSkin Beauty Water and PrimeSkin Protect, and implement gentle skin care practices. With consistency, you will observe a significant improvement in your skin's resilience and radiance.
Dark circles under the eyes. You know you got ‘em, but have you ever wondered how the heck they happened in the first place?
No doubt they’ve cast a bit of a “shadow” on your looks. Turns out that shadow is there for a reason other than to annoy you.
The dermatological explanation is that as we age, the skin beneath our eyes begins to loosen and thin out—making the blood vessels under the skin more visible. This, in turn, is what creates that dreaded darkness under the eye area. If that’s not enough, hollowed areas referred to as tear troughs can also develop. This is what gives that slightly sunken appearance.
But lighten up: all is not dark and doom! We have some tried and tested strategies on how to significantly improve the look of those dark circles, that will help you feel better in no time.
Dark circles under the eyes. You know you got ‘em, but have you ever wondered how the heck they happened in the first place?
No doubt they’ve cast a bit of a “shadow” on your looks. Turns out that shadow is there for a reason other than to annoy you.
The dermatological explanation is that as we age, the skin beneath our eyes begins to loosen and thin out—making the blood vessels under the skin more visible. This, in turn, is what creates that dreaded darkness under the eye area. If that’s not enough, hollowed areas referred to as tear troughs can also develop. This is what gives that slightly sunken appearance.
But lighten up: all is not dark and doom! We have some tried and tested strategies on how to significantly improve the look of those dark circles, that will help you feel better in no time.
Let us start with a bit of a mix - yes, sleep or in technical terms your “beauty sleep” is mission critical when it comes to avoiding dark circles.
If you’re sleep deprived—meaning you get less than seven to nine hours of sleep every night—then that’s a sure fire way for dark circles to make an appearance come morning.
The reason for this is the buildup of fluids and swelling around the sensitive eye area.
What’s more is that when you’re suffering from lack of sleep, your body will produce the hormone cortisol—cortisol is what’s responsible for regulating fluid balance in the body.
When your cortisol levels are out of whack, this can cause blood vessels to dilate, which gives the under eye area darker and more prevalent.
Not the best sight to see first thing in the morning.
Let us start with a bit of a mix - yes, sleep or in technical terms your “beauty sleep” is mission critical when it comes to avoiding dark circles.
If you’re sleep deprived—meaning you get less than seven to nine hours of sleep every night—then that’s a sure fire way for dark circles to make an appearance come morning.
The reason for this is the buildup of fluids and swelling around the sensitive eye area.
What’s more is that when you’re suffering from lack of sleep, your body will produce the hormone cortisol—cortisol is what’s responsible for regulating fluid balance in the body.
When your cortisol levels are out of whack, this can cause blood vessels to dilate, which gives the under eye area darker and more prevalent.
Not the best sight to see first thing in the morning.
The solution: Well it’s obvious. Get more sleep!
Create a bedtime routine that allows you to gradually wind down: take a bath, cut out the coffee after 2pm, put away the phone after 9pm.
Any other self care routine that helps you to relax is ideal. Play around with what works for you personally.
But there is another way to take control—particularly when it comes to skincare -- and that’s by using eye creams that contain caffeine (it’s good on you, just not in you) and Vitamin K.
As mentioned, dark circles happen when blood vessels beneath the skin become damaged or dilated.
This causes the blood to pool and create that bluish, purplish, or grayish hue under the eyes.
The solution: Well it’s obvious. Get more sleep!
Create a bedtime routine that allows you to gradually wind down: take a bath, cut out the coffee after 2pm, put away the phone after 9pm.
Any other self care routine that helps you to relax is ideal. Play around with what works for you personally.
But there is another way to take control—particularly when it comes to skincare -- and that’s by using eye creams that contain caffeine (it’s good on you, just not in you) and Vitamin K.
As mentioned, dark circles happen when blood vessels beneath the skin become damaged or dilated.
This causes the blood to pool and create that bluish, purplish, or grayish hue under the eyes.
Vitamin K can keep blood clotting in control and stop blood from leaking out in its tracks. This can decrease the appearance of dark circles and puffiness.
The beauty of Vitamin K is that it has anti-inflammatory properties which can also combat swelling and inflammation around those peepers.
Vitamin K can keep blood clotting in control and stop blood from leaking out in its tracks. This can decrease the appearance of dark circles and puffiness.
The beauty of Vitamin K is that it has anti-inflammatory properties which can also combat swelling and inflammation around those peepers.
Another culprit for dark circles can be dehydration. When the skin is lacking moisture, it can easily get dry, dull-looking and lose its plumpness. This can definitely make dark circles more apparent.
The problem with dehydration is that it can also make the skin lose its elasticity — that’s where that sunken look we mentioned comes in.
Shadows will creep up and the under eye area will appear darker. Investing in an elixir like PrimeSkin Beauty Water can be effective because this product contains a blend of Lactic acid and Hyaluronic acid.
Lactic acid helps with discoloration and hyaluronic acid is a potent moisturizer that can penetrate deep (several layers!) into the skin.
Another culprit for dark circles can be dehydration. When the skin is lacking moisture, it can easily get dry, dull-looking and lose its plumpness. This can definitely make dark circles more apparent.
The problem with dehydration is that it can also make the skin lose its elasticity — that’s where that sunken look we mentioned comes in.
Shadows will creep up and the under eye area will appear darker. Investing in an elixir like PrimeSkin Beauty Water can be effective because this product contains a blend of Lactic acid and Hyaluronic acid.
Lactic acid helps with discoloration and hyaluronic acid is a potent moisturizer that can penetrate deep (several layers!) into the skin.
You’ve heard of color correction—Instagram, TikTok, and YouTube videos are full of tutorials on the makeup hack to achieve more even-toned skin.
You’ve heard of color correction—Instagram, TikTok, and YouTube videos are full of tutorials on the makeup hack to achieve more even-toned skin.
But the truth is that color corrections can be a bit tricky for a novice, no matter how many videos you’ve seen. It also depends on the undertone of the dark circle you’re looking to combat.
Step one is to color correct and then conceal and “bake” so as to avoid caking in any fine lines and wrinkles.
The PrimeWand Pearl can be perfect for women over age 50.
The baked-in sparkle attracts and reflects more light, so the illusion will make the shadows appear (almost) invisible.
PrimeWand Pearl is unique in that it melds with your own oils instead of sitting on top of your skin. The result is a seamless and natural finish.
But the truth is that color corrections can be a bit tricky for a novice, no matter how many videos you’ve seen. It also depends on the undertone of the dark circle you’re looking to combat.
Step one is to color correct and then conceal and “bake” so as to avoid caking in any fine lines and wrinkles.
The PrimeWand Pearl can be perfect for women over age 50.
The baked-in sparkle attracts and reflects more light, so the illusion will make the shadows appear (almost) invisible.
PrimeWand Pearl is unique in that it melds with your own oils instead of sitting on top of your skin. The result is a seamless and natural finish.
What happens after 50 is that your tried & true make-up and skincare routines start to become less effective.
This presents itself as a slew of never encountered challenges or problems.
The truth is -- you just aren’t informed and educated well enough by the brands in the market. There is a solution to each and every problem that’s stealing your joy and pleasure in your own good looks.
And that solution generally starts with pro-age techniques and deep, real healing.
Dark circles are no different. Try the tips suggested, and let us know which one is your favorite. We’re here for you.
What happens after 50 is that your tried & true make-up and skincare routines start to become less effective.
This presents itself as a slew of never encountered challenges or problems.
The truth is -- you just aren’t informed and educated well enough by the brands in the market. There is a solution to each and every problem that’s stealing your joy and pleasure in your own good looks.
And that solution generally starts with pro-age techniques and deep, real healing.
Dark circles are no different. Try the tips suggested, and let us know which one is your favorite. We’re here for you.
Get ready, lash-lovers!
We're about to lift the veil on the enigmatic world of volumizing mascaras and share some insider tips for applying them like an absolute pro.
But first, let's dive into the magic behind these lash-boosting wonders – and the hidden pitfalls of some traditional formulas.
Get ready, lash-lovers!
We're about to lift the veil on the enigmatic world of volumizing mascaras and share some insider tips for applying them like an absolute pro.
But first, let's dive into the magic behind these lash-boosting wonders – and the hidden pitfalls of some traditional formulas.
The magic of volumizing mascaras lies in their formula, typically a blend of waxes, polymers, and sometimes even fibers.
These ingredients work together to create a thicker and creamier consistency, which clings to your lashes, giving them the volume you crave.
However, there's a dark side to traditional volumizing mascaras:
Harsh chemicals: Some mascaras contain potentially harmful ingredients like parabens, sulfates, and phthalates. These chemicals can cause irritation, allergic reactions, and in extreme cases, even lash loss.
Long-term damage: The heavy, thick formulas of these mascaras can weigh down your lashes, weakening them and making them more prone to breakage.
Difficult removal: The stubborn nature of these thick formulas leads to vigorous rubbing during makeup removal, further exacerbating the damage.
The magic of volumizing mascaras lies in their formula, typically a blend of waxes, polymers, and sometimes even fibers.
These ingredients work together to create a thicker and creamier consistency, which clings to your lashes, giving them the volume you crave.
However, there's a dark side to traditional volumizing mascaras:
Harsh chemicals: Some mascaras contain potentially harmful ingredients like parabens, sulfates, and phthalates. These chemicals can cause irritation, allergic reactions, and in extreme cases, even lash loss.
Long-term damage: The heavy, thick formulas of these mascaras can weigh down your lashes, weakening them and making them more prone to breakage.
Difficult removal: The stubborn nature of these thick formulas leads to vigorous rubbing during makeup removal, further exacerbating the damage.
When it comes to volumizing mascaras, the brush is an unsung hero.
Brushes with larger, fuller bristles are designed to grab every single lash and coat them evenly, contributing to that stunning, voluminous look.
However, not all brushes are created equal, and some can actually do more harm than good:
Clumping: Brushes with densely packed bristles can cause clumps of mascara to form, leading to an unflattering and caked up appearance. '
Tugging and pulling: Some brushes are too large or poorly designed, causing them to tug and pull at your lashes during application. This can lead to lash breakage or even lash loss.
Incomplete coverage: Some brushes may not reach every lash, especially the smaller lashes in the inner and outer corners of the eye. This results in uneven volume and an unbalanced look.
When it comes to volumizing mascaras, the brush is an unsung hero.
Brushes with larger, fuller bristles are designed to grab every single lash and coat them evenly, contributing to that stunning, voluminous look.
However, not all brushes are created equal, and some can actually do more harm than good:
Clumping: Brushes with densely packed bristles can cause clumps of mascara to form, leading to an unflattering and caked up appearance. '
Tugging and pulling: Some brushes are too large or poorly designed, causing them to tug and pull at your lashes during application. This can lead to lash breakage or even lash loss.
Incomplete coverage: Some brushes may not reach every lash, especially the smaller lashes in the inner and outer corners of the eye. This results in uneven volume and an unbalanced look.
You deserve better than ordinary, and that's where PrimeLash Mascara comes in.
It's a game-changer that overcomes the limitations of traditional volumizing mascaras while providing outstanding results.
Here's why:
PrimeLash Mascara goes beyond thickening – it actually nourishes your lashes with Olive and Avocado oils.
These deeply hydrating oils plump up your lashes and help improve their natural quality with regular use.
PrimeLash Mascara goes beyond thickening – it actually nourishes your lashes with Olive and Avocado oils.
These deeply hydrating oils plump up your lashes and help improve their natural quality with regular use.
Instead of relying on chunky fibers and harsh chemicals, PrimeLash Mascara uses high-quality iron oxide pigments for intense color saturation.
Your lashes will achieve prominence and definition with just two clean coats.
Instead of relying on chunky fibers and harsh chemicals, PrimeLash Mascara uses high-quality iron oxide pigments for intense color saturation.
Your lashes will achieve prominence and definition with just two clean coats.
Our Magic Wand features precision bristles that effortlessly catch and coat even the tiniest lashes for maximum impact.
Additionally, it boasts robust, combing protrusions that evenly distribute pigment for a flawless, voluminous finish.
Elevate your lash game with stunning results and exceptional lash care in one incredible tool.
Our Magic Wand features precision bristles that effortlessly catch and coat even the tiniest lashes for maximum impact.
Additionally, it boasts robust, combing protrusions that evenly distribute pigment for a flawless, voluminous finish.
Elevate your lash game with stunning results and exceptional lash care in one incredible tool.
Now that you're in the know, it's time to unleash your inner lash artist. Here are three expert tips to make the most of your volumizing mascara:
Now that you're in the know, it's time to unleash your inner lash artist. Here are three expert tips to make the most of your volumizing mascara:
Transform your lashes with the perfect application technique.
Gently wiggle the wand at the base of your lashes and continue the motion as you glide upwards toward the tips.
This will lift, curl, and coat each lash evenly, giving you that fierce, darkly fringed look you've always dreamt of.
For a flawless, natural finish, a lash comb is your secret weapon.
After applying your mascara, gently comb through your lashes from root to tip to separate any clumps and create a feathery effect.
This also helps prevent flaking and smudging.
For a flawless, natural finish, a lash comb is your secret weapon.
After applying your mascara, gently comb through your lashes from root to tip to separate any clumps and create a feathery effect.
This also helps prevent flaking and smudging.
Amp up the drama by layering your mascara. Apply one coat, wait a few seconds to dry, then go for a second round.
This will boost volume and add even more intensity to your already captivating gaze.
Pro tip: concentrate the second coat on the outer corners of your eyes for a sultry, winged effect.
We have shipped PrimeLash Mascara to all corners of the world to delight mature women.
The world’s 1st pro-age, healing mascara is still going strong with 10x lash length, 6000+ 5* reviews and 3 stunning shades.
We have shipped PrimeLash Mascara to all corners of the world to delight mature women.
The world’s 1st pro-age, healing mascara is still going strong with 10x lash length, 6000+ 5* reviews and 3 stunning shades.
Age spots may come with the whole “wisening up” territory, but they're no match for us.
Get ready to dive into the science behind age spots, discover effective treatments, and learn makeup tricks to cast a vanishing spell on them.
Age spots may come with the whole “wisening up” territory, but they're no match for us. Get ready to dive into the science behind age spots, discover effective treatments, and learn makeup tricks to cast a vanishing spell on them.
Let's first understand what age spots are and why they pop up.
Let's first understand what age spots are and why they pop up.
Sun exposure: The sun may be our BFF on beach days, but it's also a key player in the age spots game. UV rays encourage the skin to produce melanin, and with time, this excess melanin can form age spots. But fret not, Beauties! It's never too late to protect your skin with sunscreen and stay fabulous in the shade!
Aging: As time goes by, our skin's ability to rejuvenate itself slows down, making it more prone to age spots. Collagen production diminishes, causing the skin to lose its elasticity and causing age spots to thrive.
Hormonal Changes: Hormonal roller coasters (pregnancy, menopause – you know the drill) can also contribute to age spots. Changes in estrogen levels may affect melanin production, leading to pigmentation and the appearance of age spots. But hey, we're strong, resilient women who can handle anything!
Sun exposure: The sun may be our BFF on beach days, but it's also a key player in the age spots game. UV rays encourage the skin to produce melanin, and with time, this excess melanin can form age spots. But fret not, Beauties! It's never too late to protect your skin with sunscreen and stay fabulous in the shade!
Aging: As time goes by, our skin's ability to rejuvenate itself slows down, making it more prone to age spots. Collagen production diminishes, causing the skin to lose its elasticity and causing age spots to thrive.
Hormonal Changes: Hormonal roller coasters (pregnancy, menopause – you know the drill) can also contribute to age spots. Changes in estrogen levels may affect melanin production, leading to pigmentation and the appearance of age spots. But hey, we're strong, resilient women who can handle anything!
Topical Treatments: Experiment with topical treatments to lighten age spots. Over-the-counter creams with hydroquinone, vitamin C, kojic acid, or retinoids can help. For stubborn spots, consider prescription-strength creams under a dermatologist's guidance.
Professional Procedures: Consult with a dermatologist about professional procedures that can help reduce the appearance of age spots. Options include chemical peels, microdermabrasion, laser therapy, and cryotherapy. These treatments are more effective but may require multiple sessions and come with potential side effects.
Natural Remedies: Some natural remedies, such as applying lemon juice, apple cider vinegar, aloe vera gel, or green tea, may help lighten age spots. However, their efficacy varies, and some remedies can cause skin irritation. Always patch test and consult with a dermatologist before trying these remedies.
Topical Treatments: Experiment with topical treatments to lighten age spots. Over-the-counter creams with hydroquinone, vitamin C, kojic acid, or retinoids can help. For stubborn spots, consider prescription-strength creams under a dermatologist's guidance.
Professional Procedures: Consult with a dermatologist about professional procedures that can help reduce the appearance of age spots. Options include chemical peels, microdermabrasion, laser therapy, and cryotherapy. These treatments are more effective but may require multiple sessions and come with potential side effects.
Natural Remedies: Some natural remedies, such as applying lemon juice, apple cider vinegar, aloe vera gel, or green tea, may help lighten age spots. However, their efficacy varies, and some remedies can cause skin irritation. Always patch test and consult with a dermatologist before trying these remedies.
Before applying makeup, it's crucial to ensure your skin is well-hydrated and primed for that flawless look.
With its unique blend of natural ingredients like glycerine, sunflower seed oil, and grape seed oil,avocado oil and olive oil, this moisturizer nourishes and rejuvenates your skin.
Before applying makeup, it's crucial to ensure your skin is well-hydrated and primed for that flawless look.
With its unique blend of natural ingredients like glycerine, sunflower seed oil, and grape seed oil,avocado oil and olive oil, this moisturizer nourishes and rejuvenates your skin.
Ladies, it's time to identify the color of your age spots so you can select the perfect color corrector to neutralize them.
Age spots typically appear in shades of brown or dark hues, and to effectively counteract this darkness, you'll want to reach for a peach or orange color corrector.
These correctors work wonders by neutralizing the appearance of age spots and creating a more even skin tone.
Remember, the key is to choose a corrector that complements your specific age spot color – peach tones work best for lighter brown spots, while orange tones are ideal for darker brown or black spots.
With the right shade, you can literally transform your complexion.
Ladies, it's time to identify the color of your age spots so you can select the perfect color corrector to neutralize them.
Age spots typically appear in shades of brown or dark hues, and to effectively counteract this darkness, you'll want to reach for a peach or orange color corrector.
These correctors work wonders by neutralizing the appearance of age spots and creating a more even skin tone.
Remember, the key is to choose a corrector that complements your specific age spot color – peach tones work best for lighter brown spots, while orange tones are ideal for darker brown or black spots.
With the right shade, you can literally transform your complexion.
Lastly, get ready to elevate your look and let your inner glow shine through with PrimeWand Pearl, your new best friend for radiant skin.
PrimeWand Pearl works like magic, catching and reflecting light to give your complexion a dewy, youthful glow while effortlessly diverting attention away from those pesky age spots.
The versatile, creamy formula glides on like a dream, making precise application and blending a breeze – so you'll look absolutely stunning from every angle.
Lastly, get ready to elevate your look and let your inner glow shine through with PrimeWand Pearl, your new best friend for radiant skin.
PrimeWand Pearl works like magic, catching and reflecting light to give your complexion a dewy, youthful glow while effortlessly diverting attention away from those pesky age spots.
The versatile, creamy formula glides on like a dream, making precise application and blending a breeze – so you'll look absolutely stunning from every angle.
To keep age spots in check, adopt a consistent skincare routine and be proactive with sun protection.
Use a broad-spectrum sunscreen with at least SPF 30 daily and reapply every two hours outdoors.
Include antioxidant-rich products like vitamin C to protect your skin from environmental damage and reduce pigmentation.
Remember, age spots are a natural part of life, but they don't define us.
Your beauty shines from within, and age spots are just a small part of the amazing woman you are.
To keep age spots in check, adopt a consistent skincare routine and be proactive with sun protection.
Use a broad-spectrum sunscreen with at least SPF 30 daily and reapply every two hours outdoors.
Include antioxidant-rich products like vitamin C to protect your skin from environmental damage and reduce pigmentation.
Remember, age spots are a natural part of life, but they don't define us.
Your beauty shines from within, and age spots are just a small part of the amazing woman you are.
You’ll love it. Replace 13+ make-up duds with effective formulations designed to flatter women over 50.
Rediscover your ageless beauty.
You’ll love it. Replace 13+ make-up duds with effective formulations designed to flatter women over 50.
Rediscover your ageless beauty.
Beautiful silver queens, achieving a lifted eye look is not only possible but also empowering as we celebrate our age and wisdom.
By following these bold, confident makeup techniques, you'll feel unstoppable, fierce, and ready to conquer the world.
It's time to defy gravity and unleash your inner diva.
Are you ready?
Beautiful silver queens, achieving a lifted eye look is not only possible but also empowering as we celebrate our age and wisdom.
By following these bold, confident makeup techniques, you'll feel unstoppable, fierce, and ready to conquer the world.
It's time to defy gravity and unleash your inner diva.
Are you ready?
Hello, gorgeous silver queens!
Are you ready to embrace the power of makeup and unleash the inner goddess within, even as you venture into our fabulous 50s and beyond?
Yes, aging can cause our eyes to droop.
But here's the big reveal: you can still rock that stunning lifted-eye look!
In this ultimate guide, we're going to dive deep into the reasons behind drooping eyes and share detailed, practical makeup techniques to help you feel confident and absolutely unstoppable.
Hello, gorgeous silver queens!
Are you ready to embrace the power of makeup and unleash the inner goddess within, even as you venture into our fabulous 50s and beyond?
Yes, aging can cause our eyes to droop.
But here's the big reveal: you can still rock that stunning lifted-eye look!
In this ultimate guide, we're going to dive deep into the reasons behind drooping eyes and share detailed, practical makeup techniques to help you feel confident and absolutely unstoppable.
Before diving into makeup techniques, let's take a moment to understand the main reasons why our eyes might droop as we sashay into our 50s:
Before diving into makeup techniques, let's take a moment to understand the main reasons why our eyes might droop as we sashay into our 50s:
Loss of collagen and elastin: With age, our skin produces fewer of these support proteins, leading to sagging around the eyes. The decreased elasticity causes the skin to lose its firmness, making the eyes appear droopier.
Decreased muscle tone: Eye muscles, like any other muscles in our body, weaken over time, causing drooping eyelids and sagging eyebrows. This loss of muscle tone also contributes to the overall tired appearance of the eyes.
Fat redistribution: As we age, our facial fat can shift or diminish, resulting in sagging or puffy skin around the eyes. This redistribution of fat can make the eyes appear sunken and less vibrant.
Loss of collagen and elastin: With age, our skin produces fewer of these support proteins, leading to sagging around the eyes. The decreased elasticity causes the skin to lose its firmness, making the eyes appear droopier.
Decreased muscle tone: Eye muscles, like any other muscles in our body, weaken over time, causing drooping eyelids and sagging eyebrows. This loss of muscle tone also contributes to the overall tired appearance of the eyes.
Fat redistribution: As we age, our facial fat can shift or diminish, resulting in sagging or puffy skin around the eyes. This redistribution of fat can make the eyes appear sunken and less vibrant.
Yes, it is possible to achieve a lifted eye look with (only) makeup.
All you need is the right set of products and techniques to define your eyes in a natural way. Let's dive into the transformative makeup techniques that will have you turning heads with your lifted-eye look.
Yes, it is possible to achieve a lifted eye look with (only) makeup.
All you need is the right set of products and techniques to define your eyes in a natural way. Let's dive into the transformative makeup techniques that will have you turning heads with your lifted-eye look.
Kick off your eye makeup like the silver queen you are!
PrimeWand Nourish is a game-changing primer that does more than just smoothen the eyelid area.
With its blend of essential nutrients, PrimeWand Nourish nourishes your delicate skin, leaving you with a hydrated and youthful base for your eye makeup masterpiece.
It takes a small dab of this miracle stick to go from rough and parched to hydrated and glowing.
Kick off your eye makeup like the silver queen you are!
PrimeWand Nourish is a game-changing primer that does more than just smoothen the eyelid area.
With its blend of essential nutrients, PrimeWand Nourish nourishes your delicate skin, leaving you with a hydrated and youthful base for your eye makeup masterpiece.
It takes a small dab of this miracle stick to go from rough and parched to hydrated and glowing.
Use this amazing color corrector to even out any discoloration on your eyelids and create a shimmery base.
Infused with pearl extracts, buildable PrimeWand Pearl evens out discoloration on your eyelids.
The light-reflecting pigments make your eyes appear brighter and more alert, giving you the confidence to conquer your day.
Use this amazing color corrector to even out any discoloration on your eyelids and create a shimmery base.
Infused with pearl extracts, buildable PrimeWand Pearl evens out discoloration on your eyelids.
The light-reflecting pigments make your eyes appear brighter and more alert, giving you the confidence to conquer your day.
It's time to show the world your inner boss, and PrimeWand Pigment is here to help you achieve that captivating, youthful glow.
This luxurious, buildable makeup is specifically designed for women over 50 and works as your lipstick, blush, bronzer, and tint all in one.
Choose PrimeWand Pigment to contour the eyelid crease with its versatile blush shade.
Blend upwards and outwards, towards the brow bone, using a soft, fluffy brush to create an illusion of lift.
This simple trick will add depth to your eyes and make them the focal point of your fabulous face.
It's time to show the world your inner boss, and PrimeWand Pigment is here to help you achieve that captivating, youthful glow.
This luxurious, buildable makeup is specifically designed for women over 50 and works as your lipstick, blush, bronzer, and tint all in one.
Choose PrimeWand Pigment to contour the eyelid crease with its versatile blush shade.
Blend upwards and outwards, towards the brow bone, using a soft, fluffy brush to create an illusion of lift.
This simple trick will add depth to your eyes and make them the focal point of your fabulous face.
Make those eyes pop by defining the upper lash line with black or dark brown eyeliner.
Start with a thin line at the inner corner and gradually thicken it towards the outer corner.
To create a lifted appearance, wing the eyeliner slightly upwards at the outer edge.
And guess what? Prime is working on the ultimate eyeliner for our mature eyelids, so stay tuned!
Make those eyes pop by defining the upper lash line with black or dark brown eyeliner.
Start with a thin line at the inner corner and gradually thicken it towards the outer corner.
To create a lifted appearance, wing the eyeliner slightly upwards at the outer edge.
And guess what? Prime is working on the ultimate eyeliner for our mature eyelids, so stay tuned!
For even more oomph, use a volumizing mascara like PrimeLash Mascara and let your lashes do the talking.
The secret to this mascara’s success lies in its unique wand and formula duo.
The wand separates even the tiniest lashes for a clump-free application, while the buildable formula lifts and thickens existing lashes, promoting natural growth.
How to Apply: Focus the wand at the base of the lashes, wiggle it up, and lift as you go for show-stopping results.
For even more oomph, use a volumizing mascara like PrimeLash Mascara and let your lashes do the talking.
The secret to this mascara’s success lies in its unique wand and formula duo.
The wand separates even the tiniest lashes for a clump-free application, while the buildable formula lifts and thickens existing lashes, promoting natural growth.
How to Apply: Focus the wand at the base of the lashes, wiggle it up, and lift as you go for show-stopping results.
Beautiful silver queens, achieving a lifted eye look is not only possible but also empowering as we celebrate our age and wisdom.
By following these bold, confident makeup techniques, you'll feel unstoppable, fierce, and ready to conquer the world.
It's time to defy gravity and unleash your inner diva.
Are you ready?
Beautiful silver queens, achieving a lifted eye look is not only possible but also empowering as we celebrate our age and wisdom.
By following these bold, confident makeup techniques, you'll feel unstoppable, fierce, and ready to conquer the world.
It's time to defy gravity and unleash your inner diva.
Are you ready?
Sometimes no matter how much you try not to, it’s easy to be heavy-handed with your mascara wand and end up with lashes that look like those cringe-worthy spider legs.
Even when you attempt to add just a little bit of length, the result seems to revert back to looking like, well, a certain eight-legged insect.
If you want your wand to break out of that web, make sure to focus on lifting and separating the lashes so as to avoid making them too thick or too heavy.
Read on for five tips and tricks that mature women can use to make their lashes look naturally voluminous.
Sometimes no matter how much you try not to, it’s easy to be heavy-handed with your mascara wand and end up with lashes that look like those cringe-worthy spider legs.
Even when you attempt to add just a little bit of length, the result seems to revert back to looking like, well, a certain eight-legged insect.
If you want your wand to break out of that web, make sure to focus on lifting and separating the lashes so as to avoid making them too thick or too heavy.
Read on for five tips and tricks that mature women can use to make their lashes look naturally voluminous.
Applying a light coat of mascara will stop that spider look in its tracks, so being mindful of how much you’re putting on can go a long way. If you do accidentally get a bit heavy-handed, use a mascara comb to do away with any excess.
Of course - this also means you have to pick a mascara that does not rely on layering to do its job. For example, PrimeLash Mascara gives you up to 10x length & volume in 2 clean coats.
Applying a light coat of mascara will stop that spider look in its tracks, so being mindful of how much you’re putting on can go a long way. If you do accidentally get a bit heavy-handed, use a mascara comb to do away with any excess.
Of course - this also means you have to pick a mascara that does not rely on layering to do its job. For example, PrimeLash Mascara gives you up to 10x length & volume in 2 clean coats.
Wiggling the brush at the base of the lashes is known to create a bit of volume by distributing product evenly across lashes -- especially at the base of the follicles, which are responsible for the impression of “thickness” and volume.
Wiggling the wand also separates the lashes so that each one is fully coated with mascara.
If you’re worried that wiggling the wand might accidentally poke your eye out (very possible), PrimeLash Mascara has you covered.
Its applicator boasts bristles that go from short to long. The short end gets at the tiniest of lashes and the long end catches and coats the fluttery edges of thin lashes. Wiggle away!
Wiggling the brush at the base of the lashes is known to create a bit of volume by distributing product evenly across lashes -- especially at the base of the follicles, which are responsible for the impression of “thickness” and volume.
Wiggling the wand also separates the lashes so that each one is fully coated with mascara.
If you’re worried that wiggling the wand might accidentally poke your eye out (very possible), PrimeLash Mascara has you covered.
Its applicator boasts bristles that go from short to long. The short end gets at the tiniest of lashes and the long end catches and coats the fluttery edges of thin lashes. Wiggle away!
We’re not saying you need to lash out at black mascara, but opting for brown or navy blue can give fairer skin mature beauties more of a flattering look.
Brown mascara - especially a rich, woodsy color - as opposed to a watered down milk chocolate shade is the perfect, discreet lift and elongation post 50 lashes need on grocery runs and at the gym. Why go nude …. When brown is divine?
Navy - Hmmm… This isn’t your 80’s hideous blue. Think deep sapphire toned pigments that dry down to a soft, muted but excitingly full color. One that somehow looks more real black than black mascara -- for women with blue/green eyes or very cool toned complexions.
We’re not saying you need to lash out at black mascara, but opting for brown or navy blue can give fairer skin mature beauties more of a flattering look.
Brown mascara - especially a rich, woodsy color - as opposed to a watered down milk chocolate shade is the perfect, discreet lift and elongation post 50 lashes need on grocery runs and at the gym. Why go nude …. When brown is divine?
Navy - Hmmm… This isn’t your 80’s hideous blue. Think deep sapphire toned pigments that dry down to a soft, muted but excitingly full color. One that somehow looks more real black than black mascara -- for women with blue/green eyes or very cool toned complexions.
“I have started purchasing the black & brown mascaras about a month or so ago as I have been looking for a great mascara that lifts & separates my eyelashes all day & night long. After giving Prime a try - I am sold - no longer looking as I have now found the perfect mascara. Thank you Prime - my search is finally over!”
- Elizabeth H.
“I have started purchasing the black & brown mascaras about a month or so ago as I have been looking for a great mascara that lifts & separates my eyelashes all day & night long. After giving Prime a try - I am sold - no longer looking as I have now found the perfect mascara. Thank you Prime - my search is finally over!”
- Elizabeth H.
Applying mascara to just your outer lashes can make for a subtle and natural look. To get the look; simply apply mascara lashes to the outer third of the eye and then use a light touch when applying to the inner lashes.
Here is a video from Wandering Viking, trying out different pro (but easy) ways of enhancing what your mama gave you - with navy mascara!
Applying mascara to just your outer lashes can make for a subtle and natural look. To get the look; simply apply mascara lashes to the outer third of the eye and then use a light touch when applying to the inner lashes.
Here is a video from Wandering Viking, trying out different pro (but easy) ways of enhancing what your mama gave you - with navy mascara!
Yeah we get you, easier said than done.
A hydrating serum-base mascara works wonders plumping up dehydrated, stubby lashes into drool worthy beauties. It can also coax new lash growth.
But nothing like pairing it with an intense, water resistant eyeliner to add more soldiers who’ll defend your crown of a lash queen!
Here’s how to do that:
Invest in a quality eyeliner. Ensure that the pigments are safe for use and won’t bother your sensitive, graceful eyes.
Take the liner to your lash line and draw a stroke of crisp pigment very close to where the roots of your lashes are.
Smudge it ever so lightly… for a diffused look and abundant (lash) feel.
It is imperative that the eyeliner you use is long-stay, yet not water-proof. The waxes in water-proof formulations cause more lash damage than good.
We know you’ve been craving a sleek, intense liner experience in pro-age shades!
And now it’s time to live it.
Prime Prometics is dropping the most requested product in the history of the brand.
Meet PrimeEyes Glide.
Yeah we get you, easier said than done.
A hydrating serum-base mascara works wonders plumping up dehydrated, stubby lashes into drool worthy beauties. It can also coax new lash growth.
But nothing like pairing it with an intense, water resistant eyeliner to add more soldiers who’ll defend your crown of a lash queen!
Here’s how to do that:
Invest in a quality eyeliner. Ensure that the pigments are safe for use and won’t bother your sensitive, graceful eyes.
Take the liner to your lash line and draw a stroke of crisp pigment very close to where the roots of your lashes are.
Smudge it ever so lightly… for a diffused look and abundant (lash) feel.
It is imperative that the eyeliner you use is long-stay, yet not water-proof. The waxes in water-proof formulations cause more lash damage than good.
We know you’ve been craving a sleek, intense liner experience in pro-age shades!
And now it’s time to live it.
Prime Prometics is dropping the most requested product in the history of the brand.
Meet PrimeEyes Glide.