Top 4 Beauty Concerns of Women Over 50. And 3 No-Fuss Ways to Eliminate Them.
Fall 2017 was epic!
More models over the age of 50 walked the ramps, than ever before.
Be it Maye Musk - the mother of billionaire Elon Musk. Or the inimitable Lorna Brittain who took up modeling at the age of 60.
These are mature women. But they refuse to stay down with the tag of “old”. And they are proud to look their age.
Think silver hair… think minimal makeup. Think muted colors that complement their grace.
It’s not okay to conform to the expectation that women over 50 must look decades younger.
Instead the conversation needs to shift to “healthy beauty”... a state where mature women are celebrated - on the runway and off - for how they have evolved as humans and given the know-how to meet their changing beauty and body needs.
From 20 to 50, Beauty Concerns Shift Too:
InStyle surveyed 1800 racially diverse women about their top beauty concerns.
The results show that with chronological age, beauty concerns change and it does not make sense for mature women to follow the regimes that probably worked for them in their 20s. Yeah… big surprise there.
We have dug into the top 4 beauty concerns of women over 50, and also found three easy ways to eliminate them. Without having to spend a lot.
4 Reasons Mature Women Stay Up at Night:
1.The Desert Skin
As you age, your skin loses its plumpness, gradually becoming dry, parched, and devoid of that healthy glow. This is the phase mature women refer to as desert skin. The skin can feel papery to the touch and the reduction in elasticity leads to sagging and bunching which literally resemble sand dunes.
2. Age Spots
Age spots are not malevolent. They are flat and brown. Typically larger than freckles. But they do damage self-esteem. Age spots are hard to hide, even with concealers.
3. Unpredictable Breakouts
Many women who may have suffered from acne in their teens have a relapse of pesky breakouts once the post-menopausal hormone fluctuations set in. This is unsightly but it is nothing to panic about.
If you are tired of dull skin that is now blighted by acne marks, keep reading. We have a solution coming up.
4. Thin, Sparse Lashes
Hair follicles and hair growth also tend to suffer. Most mature women don’t take enough Vitamin B or Vitamin C in their diet. These two vitamins prevent hair breakage and stimulate growth. In their absence there is nothing to boost dipping collagen levels and the lack shows up as thin, sparse lashes that break.
3 No-Fuss, Inexpensive Ways to Fight These Beauty Woes and Look Like a Million Bucks:
Pump Moisture Back Into Your Skin:
Let’s start with a classic suggestion.
Lots of it. If you dislike the taste of plain water, add a few lemon slices to the jug to bring some zing into it.
Here is what Prime ambassador Sharon has to say about hydration, “I would always fall off the water wagon. It’s not easy. These days I have set alarms on my phone. They go off every 2 hours, reminding me to hydrate.”
You can do something similar.
Get a humidifier.
A humidifier adds moisture to both dry air and dry skin. It is not just a beauty hack, it is legitimately great for your health.
Eat well. Food is medicine.
Have some Omega 3 eggs with avocado toast. This dish is delicious, and rich in good fats or Essential Fatty Acids (EFA).
Increase your intake of fruits that contain Vitamin C. Vitamin C improves collagen production and collagen is needed to tighten skin, keeping the moisture locked.
Tighter skin also means tighter pores. Once your pores stop sagging, they stop accumulating oil and dirt and are less prone to give way to post-50 breakouts.
You can also get into the habit of drinking green tea with honey. Honey is a moisturizer. And green tea reduces swelling. Together they can transform desert skin into clean, glowing skin that brings a smile to your face.
Make use of Lactic Acid.
Lactic acid is under-used and works wonders for dry, parched skin. Add yoghurt and cottage cheese to your diet, if you are lactose tolerant and don’t mind consuming animal products.
Failing to protect your skin from the sun is a cardinal sin. Especially after the 50s.
The UV rays in sunlight destroy elastin fibers that keep skin firm and bouncy. This loss is hard to reverse.
Prolonged exposure to the sun can also cause skin cancer and also leads to more fine lines and wrinkles. Incidentally, the sun is responsible for those age spots.
Apply Sunscreen. Carry an umbrella.
Opt for at least SPF 30. If your sunscreen is tinted and laced with moisturiser, even better.
Don’t go overboard with the SPF though. Too much and it can really dry the skin out. Also look for titanium dioxide in the formulation. It protects the skin from further damage, reducing the chance of developing age spots.
Lastly, sunscreen alone isn’t enough. Carry an umbrella or wear those fancy sunglasses for more shade.
Note: Once they’re there, it’s tough to get rid of age spots. You may need to resort to chemical peeling, which is not recommended.
Ditch Water-Proof Eye Products:
At one point of time water-proof was considered the gold-standard for mascaras, liners, eye-shadows, and all types of eye products.
Since then they have fallen from grace.
It’s because of the fact that water-proof eye products devastate lashes.
They contain plant and animal based waxes, polymers, and even silicones. These ingredients render a formula sticky, but they also dry out lashes beyond repair.
Mature women tend to use multiple coats of mascara and eyeliners to disguise sparseness and give the impression of volume. Imagine what several layers of water-proof products can do to already thinning eyelashes?
To make matters worse, water-proof products are hard to get off. The rubbing and the tugging lead to additional breakage, wreaking havoc on mature lashes.
Opt for water-resistant instead.
With water-resistant you have the safety net of not getting stained Panda eyes if it rains a little. Or if you tear up for some reason. But they do not dry out your lashes to the extent that water-proof products do.
Have a replenishment routine.
We already talked about pumping moisture back into the skin. Do the same with your lashes.
Apply castor oil to lashes before going to bed. You can use a clean, discarded mascara brush as the applicator. Castor oil has oodles of Vitamin E and Essential Fatty Acids (EFA). Together they begin to repair the damage caused by pollution and harsh products.
Prime ambassador Heather wraps it up well, “At my age (63), you can’t expect something out of your body, if you aren’t constantly putting good things back into it. Eat well. Sleep a lot. Give your mind a reality check. Don’t listen to others. The only tune you can dance to without exhausting yourself is your own. Everyone else’s music is already taken.”
As you age, looking good becomes a marathon, not a sprint. Ideally you should make positive lifestyle changes that also support your changing beauty needs.
You don’t have to invest in exorbitant procedures and a plethora of products because of influencer speak or brand pressure.
Find a few favourites that are pro-age. And leave the rest to healthy living.
You are beautiful if your mind-body-emotions are in balance.
And the only person whose business is “looking 20” is someone who is actually 20!!