The Power of the Pro-Age Movement. And How Pro-Age Make-up Can Change Your Life for the Better.
Ageing is natural. Ageing is inevitable. We all age. And there isn’t much anyone can do about it.
But in our modern world, ageing is looked upon as a curse. Something to be discriminated against. A 2018 study emphasised that in the world of the fair and the glamorous - Hollywood - ageing is considered to be the death knell for meaty roles.
According to the University of Southern California's Annenberg School for Communication and Journalism, women over 40 are marginalised to say the least. Unless they have the mantle of being a Meryl Streep or the legacy of a Nicole Kidman, their chances of being in speaking roles and making an impact through their talent disappear.
In fact, Hollywood is notorious for casting younger actresses in roles that clearly demand more maturity. And it is not about the fabled “role fit”.
You may argue that the fact that an industry running on the notion of perfection shuns age isn’t anything to be shocked about, but let’s bring the problem closer to home.
A Lot Needs to Change in the World, But Lasting Change Starts With You:
We can agree that a lot needs to change in the world to support, protect, and cherish older women. But the sneakier “villain” lives in your head.
The reverence for youth is so deeply ingrained in the minds of women that the words “anti-ageing” don’t even lift eyebrows.
That ageing is something that can be embraced and celebrated isn’t an option.
Our society is about suppressing the changes our bodies go through as the decades inch towards 50.
Real change needs to start with the people who are being denied and deprived.
In this case, real change needs to start with you!
This is why the Pro-Age movement has been conceived.
It is a beacon of hope for mature women who want to go with the flow of time, feel good about how far they’ve come and what they’ve accomplished, and set their own standards of beauty, health, and grace.
The truth is, while “feeling 20 again” is romanticised in movies and in our culture, many women have rocky youths… and the calm of maturity together with the reason of experience set in with the years; making the 40s and the 50s the “happiest times” of their lives.
But this inner equilibrium is not appreciated, and women are actively encouraged to “turn back the clock”.
The Pro-Age movement says “NO”.
It is all about empowered ageing.
Pro-age women understand that they grow more valuable in their inner resources with each passing day. And their focus is on being the best at their age that they can be.
It’s intensely personal. And it frees you up to cherish your own progress in life, without the challenge of “perfection” looming on the horizon.
Pro-Age is the first step towards real equality with men, who are viewed with increasing respect and authority in deference to their age.
And Pro-Age desperately needs your pledge and support.
What is Pro-Age Make-up?
Pro-Age makeup is a lot more than a buzzword.
By 2023, the size of the anti-ageing market is going to touch a whopping 66 billion USD!! That’s hundreds of thousands of products and brands focused on convincing women that they are not good enough as they are.
While this may be the case with the cosmetics industry as a whole, the fact that anti-ageing does not target gullible youngsters, and instead sells its self-deprecating spiel to CEOs, doctors, and seasoned housewives is audacity at its finest.
Pro-age make-up isn’t against make-up. It’s against anti-ageing.
It asks you not to hide, but to enhance what you have, and solve the specific problems that women your age face on their journey to be healthier, not inordinately “younger”.
Treat Your Lashes The Way They Deserve.
Check Out PrimeLash, The World’s First Pro-Age Mascara.
True Pro-Age make-up is defiance and self-love, wrapped in one.
How to Buy Pro-Age Makeup?
Identify a brand that understands the pro-age meaning. You can either see the words “pro-age” used in their copy. Or just go with one that does not make you feel bad about who you are and the changes your body has gone through as a result of the natural process of ageing. A simple google search for “Pro-Age make-up” may also do the trick.
Identify your goal from the make-up or the cosmetic product you wish to purchase. You have to be honest with yourself. Are you looking to enhance what you have? Or are you still seeking to hide the “signs of ageing”?
Learn more about what healthy means for you. This is absolutely essential. What does healthy and glowing skin, lashes, lips look like for a woman your age? Despite what the media has hammered into our psyche, 50 is not supposed to look like 20. It’s unnatural.
If you have problem areas, what are they? Don’t confuse the changes due to ageing with the changes that result from poor diet, too much stress, or lack of exercise.
Once you have educated yourself and have an eye out for the lure of anti-ageing, evaluate products from pro-age brands for the following:
Research conducted by the brand to solve the specific problems that you’re facing at your age.
Simple and proven solutions to these problems.
Education. Knowing yourself is on you. But your pro-age make-up brand should also help you live the pro-age way with lifestyle suggestions and content that stops you from making mistakes which exacerbate your problems.
Role models. 20-year old YouTubers are not people you should follow for beauty advice. Pro-Age brands need to walk their talk and introduce mature experts who can inspire you to embrace yourself and script your own definition of beauty.
Pro-Age make-up helps you look good on the outside, and feel good on the inside.
It may just break the “cycle of perfection” that has plagued women for almost a century.