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PrimeLash Mascara

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Regular price $28
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“I was shocked by how well the mascara worked on my sparse lashes. I'm 59, but lashes looked like back in the days! Threw all my old mascaras out even the Lancome!”

- Sandy, PrimeLash Mascara Customer.

Tired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than you ever thought possible.

Years of research have created the perfect wand and formula duo. Wand separates tiniest lashes for zero clumps. Formula lifts and thickens existing lashes while boosting natural growth. pH balanced. All-natural. Forget irritation and panda eyes.

100% no-risk money back guarantee

  • Cosmetics with a Cause
  • For every purchase you make, we donate to women in need Learn More

Why PrimeLash Mascara Has Worked for 1000s of Mature Women!?

1. Magic wand

2. Instant lift & length

3. Long term care

The Wait Is Over.
Finally, a Mascara For Mature Eyes! Women Over 50, Rejoice.

Goodbye big claims. Hello dramatic results.

Your Beauty is Our Duty.

(If You're Not Satisfied, We’ll Refund You.)

Frequently asked questions

PrimeLash Mascara is the world’s only healing mascara for mature eyelashes. Let us tell you what that means. 

When you put on your regular mascara, the lashes are coated with pigments and stiffened. Most of the work is done by the volume of pigment deposited. So the more coats you apply, the more elongation you get. 

This comes with a whole basket of issues: 

- Chemicals in mascara formulations dry out your already thinning, brittle eyelashes. 

- The double and triple coats are hard to wash off. Especially if the mascara in question is water-proof. 

- So much pigment leads to lashes clumping together and that unseemly black tint under the eyes - called panda eyes. 

But PrimeLash Mascara takes a different approach. 

1. It combs and separates thinning and sparse lashes. 

2. The applicator deposits an optimum volume of pigment. Enough to smoothly coat each lash. No excess to create clumps. 

3. The formula itself is developed to feed your lashes essential vitamins and hydration (in two clean coats) to offer up to 20x lash elongation, immediately. 

4. The herb oils contain bioactive nutrients which heal and repair damage, as you go about your day with stunning lashes. 

5. This product is pH balanced, hypoallergenic, vegan, cruelty-free, and certified organic. 

In short, PrimeLash Mascara is good for women of all races and ethnicities - whether they are 50, 60, 70, or beyond. 

PrimeLash Mascara is manufactured in New York, USA.

Yes, absolutely. That is why this mascara was made and spent years in order to get the best-performing ingredients to help women of thin and sparse eyelashes, and make them long and thick!

PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond.

It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50.

It’s a moisturizing mascara that highlights your lashes without drying them out.

Its soft black color complements every complexion and hair color without looking harsh or severe. (This color is particularly flattering for silver sisters!)

It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits.

It’s hypoallergenic, made for the most sensitive eyes.

It’s designed to be wearable all day long.

Its lengthening, defining wand prevents clumping and flaking.

It resists smearing, smudging, and running.

This water-based mascara dries quickly and won’t cause your eyelashes to clump or stick together the way oil-based formulas can.

It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes.

It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond.

As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.

It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like.

It’s a clean beauty formula with ingredients we are proud to use.

It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less.

From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself.

PrimeLash is black color. But current soft black color works with all hair colors, and looks absolutely amazing with silver hair!

Yes! PrimeLash is designed to be hypoallergenic. It's made for the most sensitive eyes and delicate skin around the eye area. This unique formula does not contain any of the harsh chemicals or additives that can often cause eye reactions. 

PrimeLash has a water-based formula, instead of the oil-based formulas you often see in mascaras. We chose this water-based formula because it has a neutral pH, making it healthier for the delicate skin around your eyes. 

In addition to that, PrimeLash has what's called a "clean beauty formula." This means it's made with pure, safe ingredients and without animal testing. We chose every ingredient with extreme care, so it can be used by women with the most sensitive eyes.

Flaking mascara is also a key reason why mascara can irritate eyes. PrimeLash moisturizing formula combined with its wand prevents this from happening.

Aqua, Candelilla Cera, Carbomer, Isopropyl Myristate, Cetyl Alcohol, Glyceryl Stearate, Magnesium Stearate, Squalane, Methylparaben, Propylparaben, Titanium Dioxide, Iron Oxides, Nylon-6

Yes! PrimeLash ingredients are 100% natural and vegan!

Absolutely not! PrimeLash is 100% cruelty free. 

Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

What are people saying about PrimeLash?

Customer Reviews
4.9 Based on 3,288 Reviews
5 ★
95% 
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4 ★
4% 
142
3 ★
0% 
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2 ★
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5
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Filter Reviews:
TS
06/23/2022
Tracey S.
Australia Australia

Prime lash mascara

I bought this mascara recently, and I love it. Goes on easily and looks good. Don’t think I’ll ever be able to go back to any other brand.

EB
06/23/2022
Erika B.
Australia Australia

Primelash mascara

I absolutely love this product. Best part is the way it goes on so easily and even more exciting is that it comes of so easily in the shower. No scrubbing or pulling g at my lashes. Will never use another brand

JM
06/23/2022
Jenny M.
Australia Australia

Best Mascara Ever!

I love this mascara.. it’s the best I’ve ever worn. I’m prone to always have “panda eyes” with smudged mascara, even with waterproof mascara! I also could never get the mascara off entirely at night, no matter what makeup remover I used. This mascara DOES NOT move once applied and is, by far, the easiest mascara to remove. Finally, no more Panda Eyes and beautiful, full, long lashes. Glad I bought 2 tubes, I’ll certainly be sticking with this product.

MF
06/22/2022
Michele F.
United States United States

Best mascara I have ever used

Excellent product. Easy on your eyes and easy to apply.

RT
06/22/2022
Roxanne T.
United States United States

My favorite mascara of all time!

I’m in my 60’s and have been searching for the perfect mascara for decades, and I finally found it! This mascara lengthens, separates, does not flake, create smudges and makes my lashes feel soft. I also do not have to reapply; it stays on morning till night and it’s easy to remove with my regular eye makeup remover. What is the BEST thing for me is that I have sparse bottom lashes, especially on the outer corners, and this mascara just magically attaches to them somehow and gives them length. So happy! This mascara is a win, win and I highly recommend it!