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If you missed our latest sales & hottest products, everything is 15% OFF.
For you!
7000 5* reviews. 20x lash thickening & elongation. In black, brown and blue.
You save: $4.20 (-15%)
"I absolutely love this mascara ever since the first time I tried it several months ago my eyelashes are very light and color and my lashes have actually grown and I can use it on my bottom lashes now and it doesn't wind up on my face. I am 72 and this mascara makes me feel younger. Thank you"
- Carmen R.
Best-seller of 2024. Vibrant, easy to use, water resistant eyeliner for mature women.
You save: $4.20 (-15%)
"PrimeEyes Glide Eyeliner is easy to use. I am thrilled. Haven’t worn eyeliner for years because I have neuropathy in my hands. Even contemplated getting permanent eye liner. But now I can wear eyeliner whenever I wish."
- Marlin M.
Viral sensation. Lipstick + blush + contour + tint in one nourishing stick.
You save: $4.20 (-15%)
"One dab and I recreate the lost flush of youth. 63 here and this wand of heavin is my lipstick, blush, bronzer & tint. Don't leave home without it."
- Julia P.
One swipe at night for the lashes of your 20s! Hypoallergenic.
You save: $6.15 (-15%)
"I bought the triple package & I would have been happy with half the results I have now after only 3 weeks use!! My lashes are back to curling & visible without the mascara!"
- Amanda L.
Rich, non-greasy treatment for smoother, brighter under eyes. Infused with 5 essential peptides, PrimeEyes Hydrate is your daily eye therapy.
You save: $9.30 (-15%)
"Can’t believe how much of a difference it has made to existing wrinkles. Unseen and unheard of. I’ll continue using it."
- Ashley P.
Defined vibrant brows and more brow hair. Spoolie, tint and serum in one.
You save: $6.60 (-15%)
"I had lost the outside of both eyebrows. One is completely back and the other is growing."
- Dixy K.
A highlighter that flatters mature women. Pure moonshine. No texture.
You save: $4.20 (-15%)
"It's easy to apply and so attractive. Bright enough to light me up, sheer enough to be in my control."
- Ashley, 63
Inject flat, limp, mature locks with lasting volume. PrimeHair Lush N’ Thick shampoo contains double the hair growth-promoting ingredients of other brands. ...
You save: $5.25 (-15%)
"Hair that’s so elegant. Loving it! My hair has always been oily. Stuck to my scalp. The few times I tried volumizing, sebum-control shampoos, I somehow ended up with unmanageable frizz. This (PrimeHair Lush N’ Thick) is better. I love touching my hair now! It’s soft, clean, and full."
- Teresa, 65
Deeply hydrating make-up remover. One-swipe effective.
You save: $4.05 (-15%)
"This product provides adequate moisturizing, while being kind to mature skin... I love it"
- Katherina S.
Your 20’s pout, without fillers. Grown up glimmer that lasts all day.
You save: $3.60 (-15%)
"My idea of lip gloss was gummy, sticky, chemical scented goop. I could never imagine falling in love with one at 68. The PrimeLip gloss has immense staying power. It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum… My pout’s double the volume. All-natural goodness. Try it!"
- Rhonda L.
10x staying power. Natural plumping action. Perfect shade match.
You save: $8.55 (-15%)
"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"
- Paula N.
2x Hyaluronic acid. Deeply hydrates dry, mature skin. Smooths wrinkles. Rebuilds collagen for plump firmness.
You save: $9.60 (-15%)
"I enjoy the feel on my skin. Glides on... super hydrating. Love the packaging. Starting to see the lines smoothen out. Be patient... this serum works."
- Lucia P.
For every product you purchase, we donate to help a woman thrive.
