Have your eyelashes become thin, short and sparse with age?

Are your lashes
disappearing?

We understand that your post-50 lashes need specialist care. Tips from pro age writer Charlotte Wilkes will nurture them back to life

1. STOP Using Expired Mascara.

Simple but overlooked.
Chemicals in expired mascaras can irritate your eyes and damage your lashes.

2. STOP Using Heated Lash Curlers.

Bendy lashes are more prone to breakage.

3. STOP Using Chemical Mascaras

Preservatives in non-hypoallergenic mascaras can irritate your eyes, so you keep rubbing them and end up with red, watery eyes and smudging.

4. STOP Using Water-Proof Mascara

Water-proof mascaras are a nightmare to get off without stretching the skin and contain harsh chemicals which damage your lashes. Try water-resistant instead.

5. STOP Using Falsies.

Most false lashes come with cheap adhesives. Pulling them out can damage fragile menopausal lashes.

6. STOP Using Oil-based Mascaras designed for 20-Year olds

Thick oil-based formulas clump and flake off fragile, dry lashes by the end of the day. No wonder you end up with smudges.

Lash Loss Gotten you Down?

Blame hormones – they cause havoc on your skin, hair, nails and lashes, leaving them bonedry, fragile and prone to breakage, not to mention sensitive skin and watery eyes. Mascara no longer goes on smoothly and looks smudged and crispy by the end of the day.

Maybe you have spent a fortune on expensive mascaras which failed to live up to their promises – your lashes deserve science, not marketing. Maybe you tried falsies until you realised they made you look older.

The key is to work with your body, not against it – we aren’t 20 anymore!


Did you adjust your skincare routine when your skin became more sensitive post-menopause?

Perhaps you replaced chemical-laden products with healing anti-inflammatories to calm and
repair your skin.

Now It’s time to upgrade to a nourishing treatment mascara designed for post-50 lashes.

Most mascaras fail the ‘over 50’ test - the cosmetics industry doesn’t prioritise mature women. Luckily, PrimeCausemetics specialises in pro-age mascara, and the founder comes from a family of oncologists.

(PrimeLash was originally designed for women who had undergone chemo and lost their lashes or become super-sensitive).

We’ve surveyed thousands of 50+ women and discovered a clean, guaranteed effective solution to their most pressing problems.

Introducing PrimeLash Mascara

20x Elongation. Thick oil-based mascaras dry out mature lashes and lead to clumps, so we opted for a lighter, more elegant formula to lengthen your lashes. Our water-based mascara is buildable fordrama and lift: 2 coats go on smoothly without clogging or flaking. They are also easier to remove at night, so no excuses!
Natural + Cruelty-Free + Hypoallergenic Dry, flaking oil-based mascaras are one of the main causes of eye irritation. Water-based mascaras have a neutral pH, so PrimeLash is gentle on the sensitive skin around your eyes. Smudges are a thing of the past.
Tapered Wand Our medium-sized sized silicone brush is slightly tapered to grip, coat and separate hard-to-reach fine lashes. Enjoy perfectly defined and separated lashes – no more clumps!
Nourishing Lash Treatment Regular mascaras don’t nourish lashes – they just coat them. Fine when you are 20, but post-50 lashes need more nourishment. Our natural, vitamin-rich formula feeds stubby lashes everything needed to grow back strong and healthy.

Created For Women post- 50. 20x Elongation Guaranteed.

Thick, Defined, Lifted Lashes In Two Clean Coats.

What Women Are Saying About Us...

Thick, Defined, Lifted Lashes In Two Clean Coats.

“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” -Margaret

-Margaret

"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." -Sue

-Sue

"It's the best mascara I've ever used & I'm 65yrs old & been using mascara since I was 14yrs so used lots! This is fab, so gentle on lashes but works perfect. Many thanks…." -Monica

-Monica

"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." -Tye

-Tye

Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!