You Deserve Lashes that Feel as Great as They Look
The cost of gorgeous, voluminous lashes on one day shouldn’t be eye discomfort on the next. Women 50+ need access to premium-quality mascara that understands the realities of aging. In today’s youth-oriented market, this can be challenging to find.
Don’t settle for second best…
Choose makeup that was made for YOU
At Prime Causemetics, we believe that there are more than enough options for 20-year-old YouTube influencers and social media stars out there. We wanted to do something different.
Our mascara was designed to meet the unique demands (and sensitive eye and skin conditions) of women 50+.
The mainstream beauty industry might act like you don’t exist, but our in-house mascara specialists know better.
Treat yourself to premium-quality, age-appropriate mascara.
Turning 50 shouldn’t mean that you are forced to accept beauty products that weren’t designed for you. Unfortunately, for many women, it does.
To provide a better path forward, we created a mascara that has been custom-designed to meet the needs of women 50+ with sensitive eyes and skin.