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LIFE DOESN'T GIVE SECOND CHANCES - PRIME DOES.

If you missed our latest sales & hottest products, everything is 15% OFF.

For you!

PrimeLash Bundle

PrimeLash Bundle

Full face of dewy make-up for women over 50. Enjoy the natural hue of happiness.

$69 $58.66

You save: $10.34 (-15%)

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PrimeLash Mascara

PrimeLash Mascara

5,000 5* reviews. 20x lash thickening & elongation. In black, brown and blue.

4.8
$28 $23.80

You save: $4.20 (-15%)

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I absolutely love this mascara ever since the first time I tried it several months ago my eyelashes are very light and color and my lashes have actually grown and I can use it on my bottom lashes now and it doesn't wind up on my face. I am 72 and this mascara makes me feel younger. Thank you

- Carmen R.

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PrimeWand Pigment

PrimeWand Pigment

Viral sensation. Lipstick + blush + contour + tint in one nourishing stick.

4.8
$28 $23.80

You save: $4.20 (-15%)

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"One dab and I recreate the lost flush of youth. 63 here and this wand of heavin is my lipstick, blush, bronzer & tint. Don't leave home without it."

- Julia P.

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PrimeLash Growth Serum

PrimeLash Growth Serum

One swipe at night for the lashes of your 20s! Hypoallergenic.

4.8
$41 $34.85

You save: $6.15 (-15%)

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"I bought the triple package & I would have been happy with half the results I have now after only 3 weeks use!! My lashes are back to curling & visible without the mascara!"

- Amanda L.

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PrimeBrow Complete

PrimeBrow Complete

Defined vibrant brows and more brow hair. Spoolie, tint and serum in one.

4.7
$44 $37.40

You save: $6.60 (-15%)

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"I had lost the outside of both eyebrows. One is completely back and the other is growing."

- Dixy K.

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PrimeSkin Beauty Water: Deeply Hydrating Make-Up Remover.

primeskin beauty water

Deeply hydrating make-up remover. One-swipe effective.

4.9
$27 $22.95

You save: $4.05 (-15%)

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"This product provides adequate moisturizing, while being kind to mature skin... I love it"

- "Katherina S."

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PrimeLip Gloss

PrimeLip Gloss

Your 20’s pout, without fillers. Grown up glimmer that lasts all day.

4.8
$24 $20.40

You save: $3.60 (-15%)

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"My idea of lip gloss was gummy, sticky, chemical scented goop. I could never imagine falling in love with one at 68. The PrimeLip gloss has immense staying power. It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum… My pout’s double the volume. All-natural goodness. Try it!"

- Rhonda L.

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PrimeWand Pearl

PrimeWand Pearl

A highlighter that flatters mature women. Pure moonshine. No texture.

$28 $23.80

You save: $4.20 (-15%)

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"It's easy to apply and so attractive. Bright enough to light me up, sheer enough to be in my control"

- Ashley, 63

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PrimeWand Nourish

PrimeWand Nourish

No-mess moisturizer. 3% Hyaluronic Acid. Face base + primer + cuticle cream.

$28 $23.80

You save: $4.20 (-15%)

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"The most effective natural moisturizer I've used. its in my purse... gets rid of dry patches, dull skin and flakes. I love it."

- Geena, 57

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PrimeLip Lipsticks

PrimeLip Lipsticks

10x staying power. Natural plumping action. Perfect shade match.

4.8
$57 $48.45

You save: $8.55 (-15%)

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"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"

- Paula N.

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Cosmetics with a Cause

Give Back This Festive Season To Those Who Need It

For every product you purchase, we donate to help a woman thrive.

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