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EXPERT MAKE-UP Tips

for Hooded, Mature Eyes.

Make-up Favourites Don’t Work Anymore on Droopy Eyelids? Hooded Eyes Hide Everything? Your Cat Eyes Have Disappeared with Age?

Mature eyes need specialist care. Update your tired, old eye make-up routine with tips from beauty writer Charlotte Wilkes. Put the spotlight BACK on your eyes.

“Whenever I looked in the mirror, I couldn’t help but notice my droopy eyelids and hooded eyes. My eyes used to be my best feature – when did they sink into their sockets? Then I saw a video on YouTube and realised “hooded eyes” also come with age. And the way to fight them off is by updating my make-up routine.”

-Charlotte.

-Charlotte.

Struggling to define droopy lids and hooded eyes post-50?

Mature eyes need specialist care. Update your tired, old eye make-up routine with tips from beauty writer Charlotte Wilkes. Put the spotlight BACK on your eyes.

Drooping lids and hooded eyes can make us look tired even when we feel perky and fabulous!

Make-up that used to define our eyes beautifully now sits differently: eyeshadow disappears behind the droop and highlights crepey lids –no wonder we look tired.

We all deserve to glam it up and express our femininity through make-up, but our skin needs have changed. The key is to work with these changes, not against them - our eyelids aren’t 20 anymore!

Let’s update your eye make-up routine to suit the delicate post-menopausal skin around your eyes. A minimalist, pro-age approach celebrating your natural beauty – less is more for post-50 women.

Make-up School For Mature Queens. 4 Easy Tips to Banish Hooded Eyes For Good.

1. Hydrate your eyelids.

Make-up sits better on hydrated skin, so invest in a good quality, hydrating eye cream, and primer.

2. Keep the hood “light”.

Dark and intense colours draw more attention to the creases around the outer corner of our eyes and the sag that pronounces the “hooded” look. Go with lighter colours on your eyelids. If possible, buy creamy shadows, instead of powder ones.

3. Upgrade to a kohl eye pencil.

When skin loses its natural contour, sharp eyeliner can draw attention to droopy lids. Smudge a softer kohl pencil for definition instead.

4. Lashes forgive everything.

If you have thick, long, gorgeous lashes, everything is forgiven. “Granny” glasses and yes hooded eyes included. But this effect is easier said than done.

- You need to nurture thinning, broken lashes back to health so there is something to work with.

- You have to find a mascara that elongates without clumps in the now, but also heals with consistent use.

Something for smouldering lashes – in two clean coats. Without breakage and chemical overload.

Don’t be Disheartened Cause Your Lashes Have Suffered Post Menopause, Post 50s Damage. They Can Still Salvage Your Hooded Eyes.

We Have a Proven Solution.

Meet the Best-Selling

PrimeLash Bundle

PrimeLash Mascara: 20x Lash Thickening & Elongation in 2 Coats.

PrimeLash Serum: 10x Natural Lash Growth.

All-Natural. Hypoallergenic. Vegan. Cruelty-Free.

Originally designed for women who have undergone chemotherapy, the 30+ premium ingredients in this duo of mascara and lash serum have bioactive nutrients that order lash hair follicles to heal age related damage.

Cosmetics
With a Cause

Because beauty is more than skip-deep

At Prime, we aren't in the business of beauty. We are in the business of creating a better world for mature women through the power of beauty

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Hydrate your eyelids

At prime, we aren't in the business of beauty. We are in the business of creating a better world for mature women through the power of beauty

icon

Hydrate your eyelids

At prime, we aren't in the business of beauty. We are in the business of creating a better world for mature women through the power of beauty

icon

Hydrate your eyelids

At prime, we aren't in the business of beauty. We are in the business of creating a better world for mature women through the power of beauty

icon

Hydrate your eyelids

At prime, we aren't in the business of beauty. We are in the business of creating a better world for mature women through the power of beauty

by 10,000+ Women Over 50.

by 10,000+ Women Over 50.

“I am not a cancer sufferer but my eyelashes have thinned.

This is the best mascara, easy to apply with no glugginess.

They look longer again and healthier ..

I don’t wear a lot of makeup but I wear mascara everyday !!

Because I love it....

The serum is obviously doing something good !!!”

-Wendy H

-Wendy H

“I can only say the results are fantastic! It only took a couple of weeks but I have eyelash length I have never had before.

I wanted to wait a while before I did a review on this product. Just to see for myself and give it a fair chance. I was not disappointed. I have been recommending this product and the mascara to all my friends.”

-Michelle S.

-Michelle S.

“Thank you for making a product that does what it says it will do! I am beyond happy with what the Prime mascara does for my lashes. I'm 68 and had given up on having my own natural lashes. I also bought the lash serum which I have been using for three weeks twice a day. I bought three tubes of the lash serum.. Looking forward to seeing how much it helps my short sparse lashes. I'll be sure to let you know!”

-Janis W.

-Janis W.

“I will keep using it as my lashes are definitely longer so with the mascara as well they look great. My lashes were very full and long when I was younger but have thinned and fallen out with age. Very pleased with this product.”

-Catherine M.

-Catherine M.